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adtech insights

How Brands Mimicking Consumer Behavior Is Crucial to Getting Ahead of Ad Fraud

2020 has been a tumultuous year by any standard, with some industries suffering greatly while others experienced increased business as a result. The global lockdown has seen the digital landscape grow sharply as many physical activities and experiences were forced to suddenly cease because of government regulation. The gradual shift to online activity has been clear for many years, but the recent circumstances have pushed online adoption forward the best part of decade, as consumers were forced to dispense with any…

TechBytes with Rob Jayson, EVP, Insights & Analytics at USIM

What does the role of data play with marketing decisions today?   As an economist and general data nerd, I want to say that nowadays data is everything for making marketing decisions but, as with most things, it is a bit more nuanced than that. Data-informed decision making is critical, but we have to marry the insights we glean from data analysis with our human sense, understanding, and empathy for our clients and their customers, especially when working with such a new set of critical issues for our clients. A…

Hype or Just Normal: 5G Adoption and the Future of Connected TV and OTT

According to the global survey, 5G will start replacing the traditional broadcast distribution channels for TV Content like DTT and satellite within 1 to 2 years. Internet TV technology ecosystem is in a dynamic state of transition. Its future is heavily dependent on how quickly telecom service providers adopt 5G capabilities. According to the recent survey on the role of 5G and perceptions of broadcasters across the globe, Nevion found out that nearly 82% of the respondents agreed that 5G will “Eventually replace…

GDPR 2nd Anniversary: Take a Tall Stance in 2020

25 May 2018-- a historic day in the world of doing ethical business. On this day, in 2018, the European Union finally implemented the General Data Protection Regulation (GDPR). In the last 2 years of its existence, GDPR has been seen as a concerted effort toward building a secured user data privacy ecosystem, harmonizing the laws of privacy with user management, business goals and cybersecurity. In January 2020, we saw an overwhelming response to the introduction of CCPA as well. Together, GDPR and CCPA are seen as steps…