Verizon Media Expands Global DOOH Leadership Position With New Opportunities
New deal with VIOOH brings JCDecaux digital out-of-home inventory into Verizon Media’s DSP
Today, Verizon Media has partnered with digital out of home (OOH) marketplace, VIOOH. This deal provides Verizon Media’s demand-side platform (DSP) access, via VIOOH, to premium digital out of home inventory, including the digital assets of JCDecaux - the number one OOH advertising company worldwide.The adtech partnership will help the companies to solidify their respective leadership positions in the global media technology…