AdTech Trends

Hi, please tell us how you manage to stay on top of your Martech and Adtech business in 2020? 2021 will be vital for NoA’s global acquisitions and expansion, following a sharp increase in martech revenue.  Growth for NoA in 2021 will…
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In any year, the arrival of the final month spurs the usual flurry of reflections and prognostications for the year to come. Much has been said and written about all the terribly unfortunate occurrences of 2020, and we don't need to…
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The year 2020 would be known for many things, and thankfully, we are slowly steering our way clear off the COVID-19 induced crisis. The year saw the revival of data privacy norms, the introduction of CCPA, the death of Quibi, Slack's…
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Advertising in Pharma trends has evolved significantly since the infantile days of Native and Programmatic technologies. Today, pharma companies are among the highest bidders of digital advertising inventories. In the pharma industry…
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When it comes to getting data that helps us better understand and reach our customers, we’re overdue for an industry course correction. The clock is winding down on cookies, but a path forward to fill the third-party cookie void on the open…
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Another month, another acronym in the world of programmatic. SPO or supply path optimization is nothing new, but in times of heightened frugality, SPO is back in the hype-cycle, and for good reason!  As more dollars transact…
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With the overall U.S. ad spend expected to reach $246 billion by the end of this year and The total US advertising agency revenue projected to be $53.5 billion by the end of 2024, it’s no surprise that companies are hyper-focused on how and…
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Consumer behavior is a hot-topic in 2020. It would remain so in 2021 as well. One of the biggest outcomes of the COVID-19 crisis is the demand for a user data revolution that is pushing Ethical web scraping needs among the C-suite…
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Digital Advertising is constantly changing with new channels, new ways of buying and new ways to measure response. Here’s what we can expect in the months ahead. While we’re still waiting for the final tally, all signs indicate that…
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