Browsing Tag

adtech

Smart AdServer Acquires Demand-Side Platform LiquidM

As a Leading Independent Ad Monetization Platform, Smart AdServer aims to Align Supply and Demand to Deliver Financial and Operational Efficiency to Advertisers and Digital Publishers Smart AdServer, the leading independent ad monetization platform, announced its acquisition of LiquidM, the Bertelsmann-owned, global Demand Side Platform (DSP) based in Berlin. LiquidM's technology will be integrated into Smart's technology stack to offer digital advertisers, agencies and trading desks enhanced access to premium publishers'…

MarTech Interview with Josko Grljevic, Chief Transformation Officer at Talon Outdoor

"Making interactions with technology intuitive and simple is absolutely essential to driving user adoption" You have a long track-record of successfully working in and managing diverse business teams. How did you arrive at Talon and what attracted you to the OOH Advertising ecosystem? The Out of Home (OOH) market is at a very exciting juncture. Digitization has brought a step-change in innovation and growth, but there are still significant challenges that need to be overcome, and a huge appetite to effect change quickly.…

5 Essential Things to Know Before Bringing Programmatic In-House

Yesterday, you were OK with putting your money into the pockets of ad agencies. You didn’t know how programmatic works, so this seemed to be the only viable way to survive in the terra incognita. Today, you’ve cleared things up, wormed your way into the industry, and crave more control, transparency, and cost-efficiency. You are ready to bring programmatic in-house, but the intention is not enough to succeed. Despite the benefits of programmatic in-house adoption being acknowledged by 24% of surveyed marketers, there is…

TapClicks Launches Global Partner Program to Strengthen Ecosystem of AdTech and MarTech Integrations

Tiered channel program enhances integration of TapClicks’ marketing operations and intelligence technologies with solution providers and MSPs TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow and orders management, announced the launch of the TapClicks Partner Program, a new community purpose-built to serve the growing needs of marketers and agencies that are faced with increasingly sophisticated technology and data landscapes. The tiered channel program will provide partners with…

Achieving MarTech and AdTech Success – Digital Agencies Need the Right It Infrastructure

If you run a digital agency, you’re likely acutely aware of the challenges that come with managing your largest and most complex campaigns. There are so many potential IT pain points that can have an impact on delivery, agility and effectiveness: cost optimization and predictability, futureproofing, scaling, connectivity – the list goes on. You don’t have to search the news for long to know that getting your infrastructure wrong can lead to disaster. Facebook, Twitter, and Instagram have all had outages recently and it’s…

Tiger Pistol Launches Dynamic Video Ad Creation Capability to Its Social Advertising for Local Platform

Tiger Pistol, the only social advertising platform that delivers local activation at global scale, recently announced the launch of its new dynamic video capabilities for social advertising. "With this new capability, Tiger Pistol is committing to a new standard of social media advertising offerings for our clients, with high-quality, engaging videos that are scalable, customizable, and repeatable," said Paul Elliott, Tiger Pistol CEO. Paul added, "Historically, the lack of high quality, relevant video assets has…

Clear Channel Outdoor, Broadsign Partnership Expands Access to U.S. Programmatic Digital Out-of-Home Inventory

Ad Tech Integration Opens DOOH Programmatic Pipes More Broadly to Digital Buyers, Helps Brands Execute More Efficient and Measurable Omnichannel Campaigns Broadsign, the leading digital out-of-home (DOOH) marketing platform and Clear Channel Outdoor have announced a new partnership that enables brands to tap CCO's U.S. DOOH inventory via Broadsign's programmatic supply-side platform (SSP) Reach. Several brands, from sports entities to leading healthcare companies, have already tapped the integration to extend the reach,…

It’s Time for AdTech to Get Serious About Data Quality

Everyone in tech is talking about Big Data. Recent decades have seen an enormous shift from data scarcity to overabundance, in which data sets have become impossibly large for humans alone to make sense. We often said that data is the new oil - the most valuable commodity in the world. While that’s true, it fails to bring home an important point – many data sets are useless. Other data might be potentially useful but can’t do much in its raw form. Weak data leads to bad decisions. If we draw upon the wrong data points for…

Best Practice, Transparency, and Measurement to Define Digital OOH In 2020

2019 delivered a great deal of progress in the way of industry standardization, measurement, and transparency for digital OOH. It started with wide-scale industry collaboration and the production of the digital OOH Primer. It is a comprehensive set of best practices published by five leading industry trade groups. The digital OOH Primer provided a framework for consistent proof of play standards. This can be used globally to support all the stakeholders involved in the digital OOH marketplace. For digital OOH to continue…

Creating a Targeted Campaign Using Video

Imagine, for a moment, a world in which reality corresponds to your deepest desires almost as soon as you start entertaining them. Something along the lines of getting back home from work while cursing your car dealer and, suddenly, your digital device starts displaying video content featuring links to corresponding competitive solutions. You decide to dismiss it as a fluke or a figment of your imagination, so you try to cure exhaustion by watching a favorite TV show and dreaming of crunchy pizza when, all of a sudden, the…

NinthDecimal-Inscape Partnership Improves TV Measurement and Audience Intelligence Capabilities

NinthDecimal Expands Closed-Loop Planning & Measurement Capabilities Through Inscape Partnership Today, NinthDecimal, the leading omni-channel marketing platform and Inscape, the leading provider of smart TV viewing data, announced a strategic partnership that will enhance NinthDecimal’s portfolio of TV measurement and audience solutions. The combination of Inscape’s 12M+ smart TVs with NinthDecimal’s consumer offline behavior from over 200M devices allow marketers to quantify the impact of their television advertising…

Are AdTech Companies Morally Responsible For Climate Change?

A few weeks ago I was suddenly involved in the social media buzz around the young climate activist Greta Thunberg. There was no escaping her heartfelt message from the UN Climate Action Summit which was plastered all over my Facebook feed. People are suffering, people are dying, an entire ecosystem is collapsing. There is a 67% chance of staying below a 1.5C degrees global temperature rise. You’re failing us, but young people are starting to understand your betrayal. During her speech, the 16-year old Greta was…

How Real-Time Revenue Attribution Can Unlock More Revenue Per Visitor

Today’s most successful online publishers are operating according to a fundamental business truth: You have to spend money to make money. For publishers, this increasingly means investing in paid promotions of their content in order to find new audiences and the revenue that comes with them. Paid traffic has emerged as the most efficient means of growing an audience in the publishing realm. However, as more premium publishers catch on to the value of paid content distribution, too many of them are stopping short when it…

Flashtalking Continues to Lead as a Top Independent Primary Ad Server

Flashtalking, the leading global independent primary ad server and analytics technology company, announced over a dozen new primary ad serving wins -- including McDonald’s and Shutterfly -- as the company continues to build its global leadership. The flurry of wins takes hold following a strong 1H 2019 in which the company deepened its partnership with Adobe Advertising Cloud, among other integrations, sealing its reputation as the only credible global primary ad serving alternative for sophisticated marketers and their…

ITP2.1 and the Future of Data as We Know It

In February, Apple released ITP2.1, the latest iteration of its intelligent tracking prevention technology integrated into the widely used Safari browser. First released in 2017, the technology aims to reduce the ability of ad tech providers, and by extension marketers, to track consumers around the web. This latest version of ITP accomplishes that goal by restricting the use of first-party cookies as well as the third party cookies restricted by previous versions. That’s bound to create challenges for digital marketers who…

Teads for Publishers (TFP) Sets New Benchmarks with AI-Powered Video and Display Experiences

Teads For Publishers (TFP) maximizes direct and programmatic revenue and delivers guaranteed outcomes with engaging ad experiences; beats encroachment from walled-garden platforms Today, global AdTech player - Teads unveiled Teads for Publishers (TFP). Teads for Publishers runs on a proprietary AI engine that empowers publishers to offer industry-leading ad experiences for both video and display. The suite of tools is designed to give publishers the ability to scale ad inventory and generate incremental revenue while also…

AdTech Pro Adam Solomon of Lotame Chats About #DMEXCO 2019

Last week, MarTech company Lotame, was at DMEXCO 2019. At the global event for AdTech innovations and discussions, Lotame announced the launch of Lotame PDX to respond to persistent demands from the market for "increased data trust, transparency, and quality." At the event, we caught up with Lotame's CMO and AdTech Veteran, Adam Solomon. Here is what Adam had to say: What differentiates Lotame PDX from other data exchanges? Today’s privacy-sensitive climate - post-GDPR and pre-CCPA - makes finding the right data…

Media Industry Veteran, Cordie DePascale, Joins PremiumMedia360 as Chief Strategy Officer

PremiumMedia360, the global leader in advertising automation solutions, is pleased to announce Cordie DePascale, a highly accomplished AdTech industry executive, is joining the company as Chief Strategy Officer. Throughout his career, DePascale has served in leadership positions in direct response, broadcast, and digital advertising technologies. He comes to Premiummedia360 from Mediaocean, where he was Senior Vice President, responsible for the Connect & Lumina Planning applications. In that position,…

AdTech Pro Alex Gardner of Index Exchange Chats About #DMEXCO 2019

We chatted with Index Exchange's Chief Revenue Officer, Alex Gardner about his expectations from DMEXCO 2019, and why AdTech professionals should attend the event. DMEXCO is a leading AdTech-centric trade show for every decision-maker in the online publishing business, marketers, and sales professionals. The 2-day trade show is held at Cologne, Germany. We chatted with Index Exchange's Chief Revenue Officer, Alex Gardner about his expectations from the event, and why AdTech professionals should attend the event. In…

Forget the Millennials: Where Targeting High Tech Misses the Mark

Digital Advertising exists to reach the right person with the right message at the right time. The first step is understanding that person. To do this, we AdTech execs like creating labels. People are Healthy Eaters, Baby Boomers, Shoe Shoppers, Cord Cutters, or Millennial Moms. Race, gender, income, marital status, shopping habits, etc. all factor in. As if that weren’t enough, we look at location, behavior, day parting, social activity, Web viewing, political affiliation, even the weather. Just take a look at Facebook’s…