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Anonos, the leading data privacy, and enablement technology provider, Acxiom®, the data, and technology foundation for the world's best marketers; and the Information Accountability Foundation (IAF), the preeminent global information policy think tank, announced the formation of a '5th Cookie' working group that supports exploration of using GDPR recommended technical and organizational safeguards to enforce greater accountability and ethics across the AdTech real-time bidding (RTB) ecosystem. Legitimate Interest-Based…

The metric that determines if you have actually acquired a customer depends on one thing- whether or not he/she is a return customer. This is a thought you have heard a million times over but what you probably haven’t heard is what it takes to turn a customer into a return customer. A guest experience should be a unique one. It should be tailored to the needs of this one particular person so that he/she feels compelled to return to your business to re-live that experience. In this article, we are going to talk about 10…

Is this the age of mobile video consumption, 78% of people watch online videos every week, with 55% having a daily viewing habit. Therefore, it is no surprise 2019 forecasts predict mobile ad spend to grow by 2.4% from 2018, whilst digital video ad spends grew 5.9% between 2017-2018 and is forecasted to grow a further 3.9% in 2019 (Pubmatic 2019). In a time of online sensory overload, advertisers are scrambling to get their content seen. Some have resorted to developing ads that pop-up or cover the content of the page,…

The Announcement Is a Part of Google’s Initiative to Help Brands Better Assess Ad Performance Google is progressively changing its technology to benefit advertisers. The advertising community has been receiving periodic updates about the changes that Google is making in their platforms. The search engine giant recently announced that now, advertisers, globally, will have advanced capabilities to test AMP performance. What is AMP? Accelerated Mobile Pages (AMP) are pages that load quickly on Mobile phones. Launched by…