Banner Before Header
Browsing Tag

Advertising Data

Major League Baseball and Google Expand Relationship to Offer More Highly Personalized Experiences and Increase Engagement for Fans Around…

Google Cloud named the Official Cloud Partner and Official Cloud Data and Analytics Partner of Major League Baseball Google and Major League Baseball (MLB) announced a powerful multi-year collaboration to upgrade MLB's business processes and  support next-level experiences that inspire fans around the world. Google Cloud will become MLB's Official Cloud and Cloud Data and Analytics partner, with MLB's business operations, including Statcast—the automated tool for analyzing player movements and abilities—now running on…

Get Ahead of Competition With New SocialPeta Advertising Intelligence Database

Essential Advertising Marketing Spy Tool - SocialPeta In today's hyper-competitive marketing environment, digital marketers need all the help they can get. For marketers looking for a foolproof tool to improve their marketing strategy without incurring high testing costs while gaining leverage over competitors, there is SocialPeta — an advertising spy tool designed to help digital marketers make smarter marketing decisions. How Does SocialPeta Work? So how exactly does SocialPeta manage to…

Thwarting Digital Ad Fraud at Scale: An Open Source Experiment with Anomaly Detection

Ad fraud continues to be a thorn in the side of digital advertisers, as bot traffic and fraudulent human activity falsely inflates ad statistics. Such activity forces unwitting brands to shell out for clicks or impressions that have no hope of reaching – let alone converting – potential customers. A recent study by White Ops and the Association of National Advertisers (ANA) finds that advertisers lost around $5.8 billion to ad fraud last year. On the brighter side, the study also found that efforts to defeat ad fraud – using…