advertising intelligence

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Nielsen, Broadbean Technology, Vistar Media, Anzu.io, and Integral Ad Science. Nielsen Supercharges Ad Intelligence Platform With Richer Advertising Spend Data Nielsen announced that it is augmenting the U.S. digital capabilities of Nielsen Ad Intel, a market-leading advertising intelligence solution. As part of the enhancements, Ad Intel is expanding its digital footprint by…

Nielsen announced that it is augmenting the U.S. digital capabilities of Nielsen Ad Intel, a market-leading advertising intelligence solution. As part of the enhancements, Ad Intel is expanding its digital footprint by launching search data as a new media type and offering more robust, relevant, and richer digital advertising data first for existing mobile, desktop, display, and video placements and in the future, for social and in-app platforms. The breadth and depth of the solution enable an increased level of measurement…

Vendasta’s live digital advertising reporting tool Advertising Intelligence has received the Platinum SIINDA Industry Excellence Award for Attribution, Engagement & Analytics. Vendasta CEO Brendan King and CRO George Leith were on hand to receive the award at the SIINDA Local Search Summit at Estufa Fria Lisbon National Gardens in Lisbon, Portugal Tuesday evening. Vendasta’s Advertising Intelligence brings ad campaigns under one roof, so customers can see what’s working across various platforms in a user-friendly…

MediaRadar’s newest solution aims to improve prospecting, helping sales teams to achieve better overall business outcomes  MediaRadar’s Newest Solution AIMS to Improve Prospecting, Helping Sales Teams to Achieve Better Overall Business Outcomes MediaRadar, the leading advertising intelligence and sales enablement platform, launched MediaRadar Events. This is a new solution ad sales teams can use to see which prospective brands value events, showing how much a prospect invests in event sponsorships and exhibit space.…

Progressive Named Top Buyer of Native Ads in q1 of 2019, Followed by Homeserve and Lendingtree MediaRadar, the leading advertising intelligence and sales enablement platform, released an analysis comparing year-over-year (YoY) native advertising statistics from Q1 of 2018 to Q1 of 2019. The deep dive discovered YoY renewal rates, the top buyers of native ads, the percentage of companies placing native ads programmatically, plus more. MediaRadar’s YoY native advertising study found that 34 percent of companies running…