Advertising Investment

Advertisers can automate the management of campaign budgets across publishers and accounts to deliver superior results Marin Software announced the addition of Budget Optimizer to its flagship digital marketing platform, MarinOne.…
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Partnership raises the bar for privacy-conscious identity and precise audience reach at scale, enriching MadHive’s proprietary CTV device graph with additional consumer insights MadHive, a leading technology company engineered…
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Singular announces SKAN Advanced Analytics to restore mobile marketers' ability to run high-performance, predictable, and privacy-safe user acquisition campaigns on iOS. Since Apple launched iOS 14.5 with SKAdNetwork for ad results…
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GroupM (WPP) – the world’s leading advertising investment company – announced a partnership with Adomik, the leading AdTech software developer and provider of smart advertising analytics for publishers. The latter has released support for…
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TiVo, the company that brings entertainment together and a wholly-owned subsidiary of Xperi Holding Corporation, announced that it has entered into a licensing agreement with Horizon Media, the largest U.S. media agency according to…
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Leveraging Advertising Automation Can Lead to Increased Return on Advertising Investment AcuityAds Holdings Inc., the leading technology company that enables advertisers to connect intelligently with audiences across digital advertising…
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VAB’s Keep Calm and Advertise On: How to Successfully Navigate Your Brand Through An Economic Downturn, is a new, comprehensive analysis of data spanning the 1920s through present day, identifying the correlation between advertising…
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