Advertising Investment

GroupM (WPP) – the world’s leading advertising investment company – announced a partnership with Adomik, the leading AdTech software developer and provider of smart advertising analytics for publishers. The latter has released support for…
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TiVo, the company that brings entertainment together and a wholly-owned subsidiary of Xperi Holding Corporation, announced that it has entered into a licensing agreement with Horizon Media, the largest U.S. media agency according to…
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Leveraging Advertising Automation Can Lead to Increased Return on Advertising Investment AcuityAds Holdings Inc., the leading technology company that enables advertisers to connect intelligently with audiences across digital advertising…
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VAB’s Keep Calm and Advertise On: How to Successfully Navigate Your Brand Through An Economic Downturn, is a new, comprehensive analysis of data spanning the 1920s through present day, identifying the correlation between advertising…
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