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Tag: Advertising performance

Innovid Releases “Holiday Shoppable Advertising Unwrapped” Guide
Native & Programmatic Advertising

Innovid Releases “Holiday Shoppable Advertising Unwrapped” Guide

Business Wire -
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MarTech Series’s Marketing Technology Highlights of The Week: Featuring FreeWheel, Lotame, Yahoo DSP and more in martech!
AI/ML

MarTech Series’s Marketing Technology Highlights of The Week: Featuring FreeWheel, Lotame, Yahoo DSP and more in martech!

MTS Staff Writer -
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Navigating a Data Desert: Three Ways Marketers Can Survive the Drought
AI/ML

Navigating a Data Desert: Three Ways Marketers Can Survive the Drought

Patricia Rollins -
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Xsolla Unveils Cross-Play and Cross-Pay Strategy for Enhanced Multi-platform Monetization for Mobile Games
Insights

New Odeeo insights reveal more than 90% of mobile gamers choose to engage with in-game audio ads

MTS Staff Writer -
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TV-Ads-Influence-Millennials-Holiday-Gift-Buying-34%-More-than-Average-Consumer-2
Native & Programmatic Advertising

TV Ads Influence Millennials Holiday Gift Buying 34% More than Average Consumer

Globe Newswire -
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The Importance of Measuring the Impact of Ad Campaigns to Avoid Media Waste
Customer Experience Management

The Importance of Measuring the Impact of Ad Campaigns to Avoid Media Waste

Michael Della Penna -
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Captiv8 and TikTok: Driving the Future of Social Commerce Together
Customer Experience Management

Crackle Connex Selects TransUnion Marketing Solutions Business to Improve Advertising Performance Across its Vast Media Footprint

Globe Newswire -
0
DoubleVerify Extends Leadership in Independent AI Powered Campaign Optimization Solutions with Agreement To Acquire Scibids
AI/ML

DoubleVerify Extends Leadership in Independent AI Powered Campaign Optimization Solutions with Agreement To Acquire Scibids

Business Wire -
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Fyllo Appoints Jeff Ragovin To President
Native & Programmatic Advertising

Fyllo Appoints Jeff Ragovin To President

Globe Newswire -
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Carbon1 and SeenThis Announce Partnership to Revolutionise Digital Advertising in South Africa and Transform the Distribution and Climate Impact of Creative Delivery
Customer Experience Management

Carbon1 and SeenThis Announce Partnership to Revolutionise Digital Advertising in South Africa and Transform the Distribution and Climate Impact of Creative Delivery

MTS Staff Writer -
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VideoAmp Integrates with TransUnion’s TruAudience Marketing Solutions Business to Offer Unmatched Marketing Attribution Capabilities and Media Plan Optimization
Analytics

VideoAmp Integrates with TransUnion’s TruAudience Marketing Solutions Business to Offer Unmatched Marketing Attribution Capabilities and Media Plan Optimization

Business Wire -
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LoopMe Joins the Network Advertising Initiative (NAI), Advancing its Industry Leadership in Data Privacy Compliance
AI/ML

LoopMe Launches Next Generation of its Intelligent Marketplace with Increased Buying Efficiencies and Driving Sustainability

Business Wire -
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Snowplow-Builds-Advertising-Campaign-Measurement-Solution-on-the-Snowflake-Data-Cloud
Marketing Clouds

Snowplow Builds Advertising Campaign Measurement Solution on the Snowflake Data Cloud

Business Wire -
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A Better Patient Targeting Solution for Healthcare Brands
Behavioral Marketing

A Better Patient Targeting Solution for Healthcare Brands

Taejin In -
0
With its New Suite of Attendee Management Features, Planned Becomes the #1 Alternative to Cvent
Marketing Automation

Basis Technologies Named the No. 3 Ad Age Best Place to Work in 2023

Globe Newswire -
0
VideoAmp Appoints Chief Strategy Officer Nicholas Chakalos to Its Board of Directors
Customer Experience Management

VideoAmp Appoints Chief Strategy Officer Nicholas Chakalos to Its Board of Directors

Business Wire -
0
Treasure Data Works with Amazon Marketing Cloud to Develop Turn-Key Integration to Enrich Customer Experiences
Customer Data Platforms

Treasure Data Works with Amazon Marketing Cloud to Develop Turn-Key Integration to Enrich Customer Experiences

PRNewswire -
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DoubleVerify Launches Election Task Force Ahead of the Midterms
Analytics

DoubleVerify Launches New Attention Lab to Help Advertisers Maximize Campaign Performance

Business Wire -
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Basis Technologies Ranked No. 1 for Best Workplaces in Advertising & Marketing in 2022 by Great Place to Work and Fortune Magazine
Sales & Marketing

Fortune and Great Place to Work Name Basis Technologies One of the 2022 Best Medium Workplaces, Ranked No. 19

Globe Newswire -
0
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