Advertising performance

With Future’s Homes&Gardens Brand Recognized as a top 100 Fastest-Growing Website Global digital brand powerhouse Future Publishing announced today that it now reaches over 40% of US online audiences and Future’s growth globally now…
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Complexity, Job Satisfaction and Automation Highlight the Digital Media Trends Revealed in Advertiser Perceptions and Basis Technologies Joint Study Basis Technologies, a leading provider of cloud-based workflow automation and business…
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Basis Technologies, a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, today announced that it has been positioned as a ‘Challenger’ in the 2021 Gartner Magic Quadrant for…
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This is the first enterprise Veritone Attribute agreement in New Zealand and ensures MediaWorks has near real-time access to data-driven advertising insights Veritone, Inc., creator of aiWARE, a hyper-expansive Enterprise…
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GroundTruth, the leading location-based marketing and advertising company, announced that it has been granted accreditation by the Media Rating Council (MRC) for its Location, Place, and Visitation data sets. As part of the accreditation,…
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Software and data platform, VideoAmp, has secured a total of $50M of non-dilutive debt financing from Capital IP with the ability to draw up to $25M in further capital. The funding will further accelerate VideoAmp’s leadership position…
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After a successful launch for Social Video ads in the US Market in November 2019, MetrixLab has extended its innovative tool ACT Instant worldwide and across multiple ad formats, including TV and banner ads. The solution uses the machine…
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Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from CommerceIQ, Spirable, Adverty, ViralGains and Amazon. CommerceIQ is Now an Amazon Advertising…
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Spirable Joins the Twitter Official Partner Program to Drive Increased Advertising Performance Through Data-Driven Dynamic Video Spirable, a leader in dynamic data-driven video advertising, announced it has become one of the carefully…
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Mapp Digital announced that Tomorrow TTH, the leading independent marketing agency and Mapp partner, was named the UK Biddable Awards’ Trading Desk of the Year for 2018. Tomorrow TTH uses the Mapp Cloud to drive media efficiencies for…
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