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advertising Revenue

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Screenvision Media, Feedvisor, Kantar, Digicrown and 6sense. Screenvision Media Amplifies Advertising Network Via Partnership With Atmosphere Screenvision Media, a national leader in cinema and premium video advertising, announced an advertising sales partnership with Atmosphere, the leading streaming TV service for businesses. Screenvision will feature its own channel, “Front +…

LiveXLive Expands Audience Reach and Advertising Revenue Potential with Consumable TV

Consumable TV's Syndication Platform Plugs into Top Comscore-Ranked Publishers to Reach Over 100 Million Viewers LiveXLive Media, a global platform for live stream and on-demand audio, video and podcast content in music, comedy, and pop culture, announced that LiveXLive content and OTT music will be syndicated through Consumable TV -- the first Native OTT web-based platform reaching over 100 Million monthly viewers through top Comscore ranked publishers. Using the Consumable TV platform, LiveXLive's linear content feed…

Will the US Podcast Advertising Revenue Hit $1 Billion Mark?

According to the latest IAB report titled the “US Podcast Advertising Revenue Study”, the podcasting media is considered as the most resilient content marketing and advertising platform in the COVID-19 disrupted market. Despite a sluggish run in the last two quarters, podcast formats are seen to be performing better than other advertising channels. The reason? The DIY content creation which can be easily scaled to meet ad messaging standards across multiple marketing genres… According to the IAB report, the US…