Browsing Tag

advertising trends

Picture This: An Audience-First Approach to Video Advertising

It’s been proven that data-driven digital marketing is most successful when delivering personalized messaging to specific customer segments. Today’s consumers are demanding more relevant and assistive ad experiences than ever before. Yet, when it comes to video advertising, marketers often consider it a limited format to drive mass reach, brand awareness, and consideration. Marketers run the same ad created for television in digital no matter the context. This can be a drastically different environment whether the…

Blockchain’s Role in Disrupting a Data-Driven Marketing Ecosystem

When it comes to data, today’s world is one of abundance—where everything from a consumer’s browsing history to their foot traffic and location could give brands a window into who they are as people, their behaviors, and their preferences. Amid rapid technological advances, the last decade alone has seen the emergence of novel customer channels and opened the path towards previously inaccessible markets—not only in terms of geography, but also in terms of mediums—be it mobile, web, or social media. Now, we’ve reached the…

Brands Are Missing Out on Thousands in Uncollected Ad Music Royalties

As YouTube vlogger Joe Wicks found out earlier this year, copyright surrounding music is a complicated beast. The Body Coach - who shot to fame during lockdown - was forced to conduct his workout sessions without backing music after he was initially banned from playing George Ezra tracks by the musician’s record label, until Ezra’s mum stepped in. The complexities around music copyright laws are further exacerbated by the fact that the law differs depending on where you are in the world. Just this last week we read about…