Criteo Announces Implementation of Nielsen Digital Measurement Solutions
New relationship will enable marketers to understand the brand lift benefits of their performance campaigns and measure the demographics of the consumers they reach
Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, today announced the planned implementation of Nielsen's Digital Ad Ratings (DAR), the industry standard for digital ad measurement, and Digital Brand Effect, which helps advertisers better measure and optimize brand lift metrics, with Criteo…