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Criteo Announces Implementation of Nielsen Digital Measurement Solutions

New relationship will enable marketers to understand the brand lift benefits of their performance campaigns and measure the demographics of the consumers they reach Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, today announced the planned implementation of Nielsen's Digital Ad Ratings (DAR), the industry standard for digital ad measurement, and Digital Brand Effect, which helps advertisers better measure and optimize brand lift metrics, with Criteo…

Sophisticated AI Engine and Real-Time Insights Empower New NICE Satmetrix Release to Measurably Improve Customer Experiences

Customizable metrics and increased automation capabilities allow even the most complex organizations to comprehensively and easily manage CX programs NICE unveiled a new version of NICE Satmetrix, the company’s cloud-based customer feedback management solution. The latest release includes an innovative AI engine to swiftly identify trending topics from customer feedback in real-time, customizable in-product metrics tracking and reporting, and multi-layered no-send rules to avoid survey fatigue and increase response rate.…