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Betsson Group Bets on Ada as its Official Automated Customer Experience Partner

Betsson Group Strengthens Its Award-Winning Customer Service with Ada’s Instant, Multilingual Support Betsson Group, a global leader in online gambling, officially announced its partnership with Ada, the market leader in automated customer experience (ACX). Using Ada’s AI-powered platform, Betsson Group has built and launched three chatbots that speak eight languages to provide its 600,000+ active customers with 24/7 engagement across the brand’s top websites including Betsson, Betsafe and NordicBet. This investment…