Browsing Tag

ANA

ANA Launches New Influencer Marketing Advisory Board

The ANA announced the creation of the Influencer Marketing Advisory Board, a leadership community of senior-level marketers dedicated to helping ANA members and the industry at large optimize influencer marketing. The board’s top priority is the establishment of industry-wide standardized measurement definitions to address the variance across platforms and the inconsistent usage and reporting by different partners in the social media ecosystem. The Board also will seek to increase trust and transparency in influencer…

New Initiative Unlocks the Power of Consumers and Brings Brands and Social Media Platforms Together to Clean up Hate Online

Spearheaded by Pernod Ricard, and Endorsed by GARM and the ANA, #EngageResponsibly Invites All Stakeholders to Work in Collaboration Towards Stopping Online Hate Speech and Setting New Standards for Responsible Advertising Pernod Ricard USA CEO Ann Mukherjee called on the advertising industry and social media platforms to join a new initiative to help stop the spread of hate speech online and set new standards for responsible advertising. #EngageResponsibly, which is endorsed by the Association of National Advertisers…

Improving Marketing Decision-making Key to Programmatic Adtech

New Guide Includes Range of Recommendations for Media Buyers Media buyers should follow five key criteria when venturing into the complex and opaque ecosystem of third-party data that is designed to help them target their programmatic digital media buys. The criteria are part of “Data Sources for Media: A Buyer’s Guide,” a comprehensive new report from the ANA Trust Consortium, which was launched by the ANA in 2019 in partnership with ANA general counsel Reed Smith to restore trust in the marketing ecosystem. The Guide is…

MALKA Names Industry Creative Veteran Alan Schulman to Advisory Board

As the worlds of brand creative, original entertainment and content marketing continue to merge, Jersey City/Santa Monica-based Creative Studio MALKA has tapped Industry Creative veteran Alan Schulman to serve as an Advisor. For the past 5 years, Schulman served as Chief Creative Officer of Deloitte Digital US and held the same position at SapientNitro NY prior.  He is widely considered a subject matter expert in data-driven creative and content marketing and was named a Creative ALL Star by MediaPost. "Alan has been a…

ANA and Innovid Release New Research Study Revealing Key Insights in Connected TV

Data from 17 National Brands Uncovers Effectiveness of Creative Formats and Key Trends in Measurement, Creative, Customer Experiences to help Guide Brands, Agencies and Publishers As consumers increasingly demand more focused and relevant advertising, a new study reveals that connected TV (CTV) significantly extends reach, provides more interactivity and increases earned time over standard ad experiences. .@Innovid and @ANAmarketers release new research study revealing key insights into connected TV Innovid and the ANA…

Karen Walker Joins Intel as Senior Vice President and Chief Marketing Officer

Karen Walker, a veteran of more than 20 years of global technology industry marketing, will join Intel as senior vice president and chief marketing officer (CMO), effective Oct. 23. Walker will oversee Intel’s global marketing group and be responsible for building and strengthening Intel’s brand, supporting growth strategies, cultivating opportunities in new and existing markets, and increasing demand for Intel’s products and solutions globally. “Karen is a truly a world-class CMO,” said Bob Swan, Intel’s CEO. “She has…