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APAC

TechBytes with Eyal Mekler, VP APAC at Sisense

Hi Eyal, from Tealium to Sisense - What inspired you to make the transition?  Helping an organization to harness the power of data to drive business improvement and optimize outcomes has always been a passion of mine. Tealium’s focus was on Customer Data Platforms, which have significant potential for organizations that want to revolutionize the customer experience. It’s an incredibly innovative space, and it was a pleasure to be part of such a growing team. Sisense to me was the next logical step, as it widens the…

Zendesk Introduces WhatsApp for Zendesk in Asia

Integration with WhatsApp Business API Delivers on Zendesk’s Vision to Connect Customer Conversations Across Web, Mobile, and Messaging Zendesk, Inc. announced WhatsApp for Zendesk is now available across Asia Pacific (APAC). The new WhatsApp Business API connector, which was first announced at the company’s Showcase in Sao Paulo last month, will allow businesses to quickly and easily reach and respond to their customers using WhatsApp across the region. Zendesk offers the only trusted messaging solution that pulls in all…

Kochava Expands In APAC Region

Appoints regional directors in Japan and South Korea Kochava Inc., the global provider of real-time data solutions and marketing intelligence, welcomed Makoto Katayanagi July 1, 2019 as Regional Sales Director of Kochava Japan based in Tokyo. His appointment opens the Japan office for Kochava in Tokyo, adding to the company's existing presence in the Asia-Pacific region with headquarters office in Beijing and the company's regional office in South Korea. Katayanagi brings a background in law and over 15 years of…

OpenX Increases Expansion into APAC with Key Investments in People, Platform and Product

Senior Hires from the Trade Desk and Linkedin Join to Lead In-Market Team as Openx Completes Integration with Google Cloud Platform Becoming First APAC Exchange to Operate Fully in the Cloud According to a report published last year by the Boston Consulting Group, regional advertising in APAC is expected to surpass $19 billion by 2020, with 36 percent flowing directly to programmatic channels. To support this growing market trend, OpenX announced significant investments it is making to deliver the next generation of…

TechBytes with Katherine Strieder, VP of Product Management at PubMatic

Tell us about your role and journey into Technology. What inspired you to start working at PubMatic? I moved into the ad tech space 20 years ago as it was blossoming in New York and other major cities. I found that product was an immediate fit for my skillset and personality—haven’t left the space since! Over the years, I have worked at tech stacks across the spectrum and spent time at Viacom as a publisher in order to learn about tech stacks from another standpoint. At heart though, I am an ad tech product nerd. I came…

Customer Experience Management Leader Medallia names Gavin Selkirk as Vice President of APAC

Veteran It Leader Will Spearhead Medallia's Rapid Growth Across the Asia-Pacific Medallia, Inc., the global leader in experience management, announced that IT industry expert, Gavin Selkirk, has been named the company's new Area Vice President and General Manager of Medallia's operations in the Asia-Pacific. Following eight years as a Lieutenant in the Australian Navy, Selkirk has enjoyed the past 25 years in the IT industry helping multinational companies grow and expand in Asia and will lead Medallia's accelerated…

AdColony Announces Onboarding of Media Veteran Matt Barash and New Additions to Executive Leadership Team — Camila Franklin as VP of…

AdColony Inc., the mobile performance marketplace, announced that media industry veteran Matt Barash has rejoined AdColony as Head of Strategy and Business Development, along with the promotion of Camila Franklin to VP of Programmatic and Tom Simpson to VP of Brand & Exchange, APAC. These announcements coincide with AdColony combining its programmatic private marketplace and open exchange expertise with its high-quality, first-party supply and SDK data to reinforce its hold as the No. 1 solution for high-quality,…

CodeGuard Expands to Europe and APAC to Meet Global Demand for Website Backup, Maintenance, and Recovery Services

Comodo CA Brand Adds Data Centers in Six Countries, Helping Customers and Partners Protect Websites and Comply with GDPR Comodo CA, the world’s largest commercial Certificate Authority and a leader in web security solutions, announced that its CodeGuard brand has expanded to six locations in EMEA and APAC in order to meet demand for its services internationally. Comodo CA acquired CodeGuard, Inc., a global leader in website monitoring, backup and disaster recovery, in August 2018. CodeGuard enables business owners to…

It’s Time to Expand Social Media as a Business Value Beyond Marketing

Hootsuite Reveals Social Media Marketing's Value Across the Organization: 90% for Brand Building; 71% for Community Engagement; 61% for Lead Conversion and Sales; 50% for Market Insights; 47% for Client Support Many B2B companies are raising their brand value with social media marketing. Ignoring the most dynamic aspect of online marketing could actually result in diminishing brand-value and lost opportunities in sales. According to Hootsuite, social is mission critical for now and the months to come. In their recent report…

TechBytes with Roger Graham, Senior Director, Marketing and Growth, Hootsuite

Roger Graham Senior Director, Marketing and Growth, Hootsuite Social media marketing and intelligence platforms are the most fascinating technology stacks for any organization for two reasons. Firstly, they offer a direct line of brand-audience engagement that even competitors can analyze. Secondly, they compete, in a collaborative manner, with the established CRMs and marketing automation platforms. In this space, Hootsuite leads the way for social media marketing. After recently launching Boost, social media content…

OpenX Continues APAC Expansion; Opens Southeast Asia Hub in Singapore and Announces Further Expansion into Australia

Expansion to Southeast Asia Will Supplement OpenX’s Already Strong Presence in Other Asian Markets OpenX, the world’s leading independent advertising technology provider, announced that the company is expanding its Asia Pacific presence to Southeast Asia with the opening of a Singapore office which will serve as a regional hub for the company as its business continues to experience strong international growth. OpenX Co-Founder Jason Fairchild made the announcement from ATS Singapore during a presentation on the need to…

The B2B Marketing Lab Appoints Georgiana Verdonk-Sim As The New MD of APAC Following Singapore Expansion

Georgiana Verdonk-Sim Will Oversee the Growth Marketing Consultancy's Continued Expansion Within the Region Growth Marketing Consultancy, The B2B Marketing Lab, (B2BML) has appointed Georgiana Verdonk-Sim as its new Managing Director in Asia Pacific as part of the HubSpot Diamond Partner's continued expansion into the region. With more than 20 years of international marketing experience, Georgiana has already played a key role in the success of B2BML Singapore and will continue to spearhead the company's efforts in…

Contently Appoints Marketing Veteran Giuseppe Caltabiano to Head Content Strategy

Caltabiano Is Based out of Contently’s London Office Contently, the content marketing solution of choice for the world’s most valuable brands, announced the appointment of marketing veteran Giuseppe Caltabiano as Head of Content Strategy for EMEA and APAC. Caltabiano brings more than 20 years of experience as a global marketing and writing expert, which he will utilize as he leads the content strategy service offering that is provided to Contently clients in EMEA. “At Contently, we are committed to helping…

Survey Shows North American and APAC Companies Unprepared for New Data Protection Law GDPR

The Survey Was Conducted by Data Management Company ioFABRIC Inc A new survey of IT professionals reveals more than half of North American companies have not taken steps to prepare for the European Union's General Data Protection Regulations (GDPR), which takes effect May 25, 2018. The survey was conducted by data management company ioFABRIC Inc. Respondents represented companies across a broad spectrum of industries. Because GDPR affects all organizations possessing personally identifiable data of EU residents,…

Netcore Ready to Target South-East Asia Market

Expands Global Presence with Offices in Indonesia & Malaysia; Netcore to showcase Smartech - AI-powered Growth Marketing Solution, at Seamless Asia, 2018 Netcore Solutions, India's marketing technology company, continues to expand its global footprint with new offices in Indonesia & Malaysia to serve the South-East Asian region. With its entry into the South-East Asian markets, Netcore seeks to further its 20-year legacy of catering to brands globally such as AIG, Access Bank, Domino's, Facebook, KFC,…

Leanplum Accelerates Growth in Asia Pacific and Adds New Chinese Investor

Increases Series D Funding to $52 Million; Expands Footprint to Meet Regional Demand Leanplum, the leader in mobile engagement, announced an add-on raise from Beijing-based private equity firm Waterwood Group to scale and fuel growth in China and the greater Asia Pacific (APAC) region, bringing their Series D total financing to $52 million. Leanplum continues to gain momentum across APAC, where the region's most innovative brands rely on its platform to drive mobile growth and deeper customer relationships. "Chinese…

Fuji Television Network Selects Harmonic Cloud Playout Solution for OTT Delivery

VOS Media Processing Software Streamlines Playout Tasks, Increasing Monetization Harmonic, the worldwide leader in video delivery technology and services, announced that Fuji Television Network (Fuji TV), a leading television station in Japan, has deployed a cloud playout solution from Harmonic for its SMART OTT service. Using Harmonic's cloud-native VOS media processing software, Fuji TV is performing channel playout directly from a public cloud platform to simplify workflow and increase monetization opportunities.…

Hootsuite Report: Social Media Impact is Top-Of-Mind for Businesses in Asia Pacific

New Hootsuite Report Finds That Social Media Impact Is Immense on the Business Objectives; States That Social Data Brings Many Benefits Beyond Marketing at an Organizational Level Hootsuite, the most widely used social media management platform, announced the release of its report on social media measurement, "From Insights to Action: How Asia Pacific organizations are unlocking the ROI of social media," which highlights how organizations in the region are tracking social media impact and correlating it to business…