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App Experience

Personalized, Shoppable, Playable: Trends in Mobile Ad Creative

Mobile advertising in the coming year is not just about the impact of widespread 5G, new trends in AR, or which formats and channels the river of ad spend will divert to. It’s also about shifts in how brands and agencies are approaching their creative executions, from display to video to interactive user experiences. Here’s what I believe we will be seeing in 2020: The 90s Are Back – Retro Design Trends High-waisted jeans, chokers, flannel shirts, and combat boots. Nostalgic for the 90s yet? Designers clearly are, and it…

Bizzabo Launches Next-Gen Event App to Maximize Marketing ROI

Enterprise Organizations Can Now Leverage the New Bizzabo Event App Offering Fully Customized Branding and Tailored In-App Features Recommended Read: Top 150 B2B Technology Companies You Should Follow Bizzabo, a leading events cloud, launched the next generation of its mobile events app for Android and iPhone devices. The new app offers highly customizable branding capabilities and in-app feature selection for marketers to make their events truly unique and impactful for their participants. Recommended Read: …