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app marketers

Bidalgo Introduces Accelerator Program for Small to Mid-Sized App Developers

Program Provides Training, Mentorship and Support to Help App MarketersAccelerate Growth Bidalgo, a leading provider of ad automation software and services for app marketers, announced the launch of the Bidalgo Accelerator, designed to help marketers from small and mid-sized app developers combat all the major challenges faced when trying to scale their apps. In today’s crowded mobile ecosystem, many app marketers find themselves up against competition with significantly more resources with which to acquire new users.…

Bidalgo Launches Industry First Asset-Level Data for Google App Campaigns to Give App Marketers Greater Accuracy and Control

With Post-Attribution, Asset-Level Heuristic Data, Bidalgo Automation Brings a 30% Lift in ROAS Bidalgo, a leading provider of ad automation software and services for app marketers, announced the launch of Asset Heuristic Data (Asset HD) for Google App Campaigns, providing app marketers with post-attribution, asset-level data and enhanced AI-powered automation for install campaigns on Google properties. Now, for the first time since Google transitioned all app install campaigns to Google App Campaigns (previously “Google…

Bidalgo Hires Nir Ackerman as CFO to Help Steer the Company Through Rapid Growth

Veteran CFO Hired as Company Delivers 8th Straight Year of Increasing Revenue Bidalgo , a leading provider of ad creative automation software and services for app marketers, announced it has bolstered its executive team with the addition of Nir Ackerman as Chief Financial Officer. With more than 8 straight years of year-over-year growth, Bidalgo has brought in Mr. Ackerman to oversee all of the company’s financial operations as it enters the next phase of its growth. “These are incredibly exciting times to be involved…

3 App Marketing Trends That Will Shape 2018

If anything, 2017’s theme for app marketers changed significantly. The machine learning takeover began, practically anything and everything became trackable, and on-demand turned into the new norm. It’s crucial for advertisers that want to nail their 2018 marketing plan to reflect on the implications of this whole new world. Increased tools and capabilities mean advertisers can achieve more return on investment with less manual work. What every advertiser wants to know is -- how? Advertisers who can answer the…