app marketers

Survey finds 63% of respondents optimistic for the year ahead and 88% planning to increase their ad spend, with ongoing changes to targeting and attribution seen as the most significant industry challenge Liftoff, the leading growth…
Read More...

Industry-first partnership combines the ad and app intelligence of Sensor Tower with the keyword campaign management and optimization of ironSource Luna to help app developers scale their campaigns ironSource, a leading business…
Read More...

The updated ROAS Optimizer helps app developers track the progress of their ROAS optimized campaigns over time, perfect their in-app UA strategy, and achieve greater scale in user growth ironSource, a leading business platform for the App…
Read More...

Partnership optimizes marketer’s Apple Search Ads campaigns Search Ads Maven powered by Kochava, the leading Apple Search Ads (ASA) campaign management platform, and Machine Advertising, the market leader in always-on incremental…
Read More...

Mobile app experience company Airship today announced that it has acquired Gummicube, the original App Store Optimization (ASO) innovator and the world’s #1 provider in helping more top 10 apps across categories succeed than any other…
Read More...

Company ranks as a top growth partner for mobile gaming apps across global markets Fluent, Inc., a leading data-driven performance marketing company, was named to five lists in AppsFlyer’s Performance Index XIII, ranking highly across…
Read More...

Fluent, Inc. , a leading data-driven performance marketing company, was named across seven lists in AppsFlyer’s Performance Index XII, up from four lists in edition XI. In addition to top rankings in North America, Fluent made its debut as…
Read More...

Program Provides Training, Mentorship and Support to Help App MarketersAccelerate Growth Bidalgo, a leading provider of ad automation software and services for app marketers, announced the launch of the Bidalgo Accelerator, designed to…
Read More...

With Post-Attribution, Asset-Level Heuristic Data, Bidalgo Automation Brings a 30% Lift in ROAS Bidalgo, a leading provider of ad automation software and services for app marketers, announced the launch of Asset Heuristic Data (Asset HD)…
Read More...

Veteran CFO Hired as Company Delivers 8th Straight Year of Increasing Revenue Bidalgo , a leading provider of ad creative automation software and services for app marketers, announced it has bolstered its executive team with the addition…
Read More...

If anything, 2017’s theme for app marketers changed significantly. The machine learning takeover began, practically anything and everything became trackable, and on-demand turned into the new norm. It’s crucial for advertisers that want to…
Read More...