TheViewPoint Reinforces Its Suite of Products With a New SDK for CTV Publishers
TheViewPoint, a SaaS video ad monetization platform for CTV/OTT publishers and broadcasters, has announced the launch of its SDK for Roku publishers, a dynamic library-based tool for CTV inventory management.
TheViewPoint Connected TV/OTT SDK represents a hassle-free inventory management tool that allows publishers to control each ad pod on Roku. The SDK works as a layer on top of the Roku Advertising Framework so all ads are rendered in compliance with the Roku policy.
The company considered the most common…