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Aruba

MarTech Interview with Chris Kozup, CMO at Aruba Networks (a Hewlett Packard Enterprise Company)

"During a global pandemic, Marketing can play a leadership role in helping the sales process transform into a digital engagement model. While this approach has certainly existed in the B2C market, most B2B sellers – especially those in IT – are very accustomed to face-to-face interaction with customers." Hi Chris, please tell us about your role and the journey at HPE Aruba.  I have the honor of serving as the Chief Marketing Officer at Aruba, a Hewlett Packard Enterprise company. I have been in this role for close to a…

Five Steps for Successfully Adapting Your Marketing Team to a Hybrid Work Paradigm

Despite current uncertainties, one trend everyone recognizes is the rise in remote working. What’s equally clear is that some employees will remain remote, even after offices reopen, while others may return to the office full time, creating a hybrid working model. Although this evolving hybrid work paradigm comes with benefits, such as hiring the best talent regardless of their physical location, it also requires marketing leaders to build workplace culture in new ways. Here are five steps marketers can take to…

Aruba Unveils New Secure AI-Powered Solutions and Vision for the Reimagined Workplace

New Approach to Working in 2020 and Beyond Uses Aruba AI-Powered, Cloud-Native Platform to Deliver Enterprise Access and Enforce Safe Work Habits Tailored to Hybrid Work Environments Aruba, a Hewlett Packard Enterprise company, unveiled a suite of innovative workplace solutions and a new vision for three return to work scenarios – returning to the office and venues, working from home, and ultimately, the office reimagined. With Aruba’s AI-powered, cloud-native networking solutions as their foundation, each scenario…

SiteLock Partners with Aruba to Enhance Security for Its Customers

SiteLock's Patchman solution selected by top European hosting provider to offer a safer, cleaner hosting environment for its customers SiteLock, a global leader in cybersecurity solutions for small businesses, announced its partnership with Aruba S.p.A, the largest Italian hosting provider in European markets, including France, U.K., Germany, Poland, Hungary, Czech Republic, and Slovakia. Through this partnership, Aruba will leverage SiteLock's Patchman solution in over 700,000 websites to create a safer, cleaner hosting…