attribution Archives — MarTech Series

What It Takes to Build a Unified Identity Framework That Supports Accurate Attribution and Incrementality

Customer Experience Management Mike Finnerty - October 17, 2025

AppsFlyer Poised for Growth with New Chief Business Officer Appointment

AI/ML Business Wire - January 23, 2025

The 5 Biggest Problems with Modern B2B Marketing

AI/ML Jennifer McAdams - August 22, 2024

MarTech Interview with Roman Gun, Vice President, Product @ Zeta Global

AI/ML Paroma Sen - July 9, 2024

Exploring the Ad Creative Landscape in the Era of AI: AppsFlyer’s Comprehensive Report Reveals Key Industry Patterns

AI/ML Business Wire - May 15, 2024

Frameplay’s Intrinsic In-Game Advertising Solution Outperforms Other Media Channels in Key Ad Recall and Creative Categories Per Happydemics’ Meta Analysis

Native & Programmatic Advertising PRNewswire - March 21, 2024

Lily AI Introduces Comprehensive Product Attribution Solution to Maximize Google Search Performance

AI/ML Globe Newswire - March 13, 2024

Customer Journey Measurement: 4 Steps to Ensuring More Successful Marketing Strategies

AI/ML Jay Ro - March 12, 2024

Biggest Marketing Automation Myths and Tips

Content Management MTS Staff Writer - February 23, 2024

Contextual AI and Google Cloud Partner to Bring Generative AI to the Enterprise

AI/ML PRNewswire - August 21, 2023

DIRECTV Advertising Expands Its Market-leading Data Capabilities in Forging Partnership With 605

Analytics Business Wire - June 27, 2023

Daasity Delivers New Marketing Attribution Models to Help Consumer Brands Fully Analyze All Upstream Channels, Optimize Spend

Sales & Marketing Business Wire - March 21, 2023

Tag: attribution
a