Attribution Models Archives

The Future of Marketing Data Integration: Why Consolidating Data Sources is Critical for Effective Decision-Making in 2025 and Beyond

AI/ML Anssi Rusi - March 25, 2025

MarTech Interview With Seth Nesbitt, CMO @ Zuper

AI/ML Paroma Sen - June 13, 2024

How to Boost your CTV Strategy and ROI

Analytics MTS Staff Writer - May 18, 2023

MarTech Interview with Inman Breaux, CEO at Hyros Inc

Analytics Paroma Sen - April 25, 2023

Vanity Metrics Are Still Holding Marketers Back; Here’s How They Can Change their Measurement Strategies

Customer Acquisition Stephen Magli - March 1, 2023

MarTech Interview With Curt Larson, Chief Product Officer at Sharethrough

Customer Experience Management Paroma Sen - September 12, 2022

Three Things to Keep in Mind when it Comes to Marketing Attribution

Analytics Paroma Sen - June 14, 2022

Attribution in Marketing: Setting up your Processes and Tools for better Attribution Models

Analytics MTS Staff Writer - January 3, 2022

OAAA Releases Comprehensive Guidance for Best Practices for Marketing Mix & Attribution Models for Out of Home Media

Customer Experience Management PRNewswire - October 14, 2021

Interview with Santi Pierini, President and COO, CAKE

Interviews Rohan Jagan - September 14, 2018

TechBytes with Lee Walsh, Regional Managing Director, NewBase

Interviews Sudipto Ghosh - July 2, 2018

How Rich Real-Time Data is Accelerating Partner Marketing

Guest Authors Jim Nichols - March 14, 2018

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