Programmatic is more profitable than ever before and yet your programmatic team is most likely losing you money. Let me …
TechBytes with Jateen Parekh, CTO and Co-Founder, Jelli
Jateen Parekh CTO and Co-Founder, Jelli How has programmatic changed the radio business? Jateen Parekh, CTO and Co-Founder, Jelli, chats about …
Partnership TechBytes with Brightline’s Rob Aksman and Cuebiq’s Lawrence Chan
(Left) Rob Aksman Chief Strategy Officer at BrightLine (Right) Lawrence Chan SVP of Innovation & Strategic Partnerships at Cuebiq Over …
Cross-Channel Attribution and How to Cut Through the Noise
Research by Econsultancy/Google shows that 76 percent of all marketers currently use marketing attribution or will use it in the …
TechBytes with Jodie McAfee, SVP, Sales and Marketing, Inscape
Jodie McAfee SVP, Sales and Marketing, Inscape The flywheel of Automatic Content Recognition technology is transforming rapidly. TV viewing data …
From Cookies to Ad IDs, Why Email Is Key
Necessity is the mother of invention, and the need to provide a reliable identifier for mobile users has led to …