attribution

Attendees will Learn How to Leverage the Latest Data and Technology Approaches to Understand Audiences, Scale their Business, and Drive Business Performance in a New Addressable World The Interactive Advertising Bureau (IAB), the digital…
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Ad Spend Tips and Best Practices for Ecommerce Merchants Ecommerce is thriving, with a boom in new online businesses and skyrocketing online retail sales to match. Accordingly, so too is ad spending, with US digital retail media ad spend…
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ShopperBridge To Resell Qples By Fobi. North American Brands & Retailers Including Colgate, Dove, Kroger, Walmart, Costco and Home Depot Fobi AI Inc. (the “Company” or “FOBI”), a leader in providing real-time data analytics through…
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Record Revenue Growth Makes Geofencing SaaS Provider One of the Fastest Growing Private Companies in the U.S. Inc. magazine revealed today that Reveal Mobile is No. 2568 on its annual Inc. 5000 list, the most prestigious ranking of…
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Alex Dean, Co-founder and CEO at Snowplow shares a few data and analytics tips and best practices while sharing a few thoughts on the growth and development of the Snowplow platform: _______ Welcome to this MarTech Series chat, Alex,…
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Maintains #1 Rankings in Account-Based Analytics & Attribution for Enterprise Organizations Demandbase, the Smarter GTM™ company for B2B brands, announces it has earned extremely high rankings across numerous categories on a total of…
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For the first time, 605 can leverage PlaceIQ data through "always on" real time measurement using 605 IMP4CT Today, 605, a global leader in television and cross-platform measurement, analytics and attribution, and PlaceIQ, a leading data…
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The partnership furthers VideoAmp’s mission to break down measurement silos across the advertising ecosystem Software and data platform, VideoAmp, today announced their official status as a Facebook multi-touch attribution…
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AdImpact Predicts $1.5 Billion – 17% of Total Political Ad Spend – Will Go to CTV in 2022 TVSquared, the global leader in converged TV ad measurement and attribution, has partnered with AdImpact, a leading provider of ad…
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Over two dozen large-scale attribution studies that confirm audience-driven linear TV impressions drive growth Attribution in TV advertising can be hard to come by, but independent media agency and TV specialist Centriply announced…
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Top brands to benefit from the combination of Drop’s personalized marketing platform and Branch's linking and performance measurement solution. Drop Technologies Inc. (Drop), the leading personalized rewards…
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Affise launched a new type of attribution chain technology to measure mobile advertising attribution without the previously required user device identifier for advertisers (IDFA). The removal of the IDFA results from Apple’s App…
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Partnership Will Shape CTV Advertising Across North America, Europe & Latin America TVSquared has been onboarded by SpotX, the leading global video advertising platform, as a preferred measurement and attribution partner to power…
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Customers spent close to $75 billion globally on Mobile App Marketing campaigns just to drive user installs on their devices. However, the pandemic crisis and high cost of advertising continued to plague marketers from scaling their mobile…
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In our constantly changing world, it’s mandatory Search Engine Marketing (SEM) pros stay up-to-date on the latest paid search trends and tools. But even the most accomplished professionals might be missing expertise that’s crucial to…
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While paid search has been a staple of B2B Marketing for many years now, we’ve seen a notable wave of new developments that have fundamentally transformed advertising capabilities and opportunities in this channel. If you haven’t been…
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Programmatic is more profitable than ever before and yet your programmatic team is most likely losing you money. Let me explain: Programmatic is a hot commodity. Last month, Emarketer reported that programmatic will account for $59.5…
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Research by Econsultancy/Google shows that 76 percent of all marketers currently use marketing attribution or will use it in the next 12 months, yet only 17 percent say they are looking at the performance of all their digital channels…
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