Audience Intelligence

Tunnl, a leading provider of AI-powered audience intelligence, introduces Reach & Frequency, an unprecedented solution for audience-based linear TV exposure measurement and optimization. The new solution enables advertisers to achieve…
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In the ever-evolving landscape of digital advertising, the key to success lies in understanding and connecting with your target audience. With the latest advancements in data analytics and technology, advertisers are now armed with a…
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Things haven’t been easy for marketers lately. With a post-pandemic recovery being much slower than some predicted, coupled with a struggling global economy, it's no wonder results haven’t been great for many organizations. It's easy to…
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Audiense announced the acquisition of SOPRISM, the digital consumer insight tool which supports leading agencies and brands in developing their audience understanding. As part of the acquisition, Audiense will merge the SOPRISM team and…
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Do QR codes play a key role in enhancing the end to end customer experience? And can marketers drive more impact with features such as this? Find out more from this weekly martech highlight: _______ MarTech Quote-of-the-Week! The job…
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New features include access to year-over-year trends, greater regional and demographic specificity, category-specific insights, and several hundred new segments Big Village, a global advertising, technology, and data company, is…
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AUDIENCEX will integrate with Dstillery’s Audience Studio to provide audience recommendations and overlap, alongside website-level insights AUDIENCEX, the leading integrated platform built for omnichannel advertising performance, today…
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AT&T Inc. has agreed to sell its global programmatic advertising marketplace, Xandr Inc., to Microsoft.1 The agreement builds on a decade-long relationship between Xandr, including its predecessor companies, and Microsoft for delivering…
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ENGINE, a global, full-service media and marketing services company, today launched Audience Intelligence, a platform that offers rich first-party data and integrations for advertisers to develop audience targets, plan media across…
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G2, the world’s largest tech marketplace for reviews and technology management, has officially added an Audience Intelligence category to the Winter 2021 report. In this, Audiense has been recognised as a cutting-edge tool for consumer…
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Former CMO of H20.ai and SAP veteran Ingrid Burton has joined Audience Intelligence company Quantcast as their new Chief Marketing Officer. Quantcast has also announced the arrival of General Counsel Ileana Falticeni to drive the company’s…
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CloudCommerce, Inc, a leading provider of digital advertising solutions, announced that it has entered into a license agreement with Pattern89 to add its artificial intelligence (AI) technology to SWARM, the Company’s proprietary audience…
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Comscore, a trusted partner for planning, transacting and evaluating media across platforms, and Tru Optik, the identity resolution leader across streaming and connected media, announced the launch of new advanced streaming behavior…
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Quantcast, the audience intelligence company and leader in consent management, announced the appointment of advertising and Diversity, Equity and Inclusion (DEI) expert Constance Cannon Frazier to its Board of Directors. Frazier will…
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BackLite Media, the MENA region’s premier out-of-home (OOH) advertising company and AdMobilize, the world’s number one audience intelligence company powering digital-out-of-home (DOOH) networks with real time, fully-anonymous AI, have…
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Stamats has enhanced the branding of its audience management database and solutions offering by renaming it Audativ. Previously named Stamats Data Management, the system has been in the market for more than a decade and enjoys a strong…
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Responding to the impact of COVID-19, Audiense, the leading audience intelligence and consumer insights platform, are supporting Not-for-profit organisations – including NGOs, charities and the academic/scientific community – by offering…
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Consumers Can Now Make Privacy Decisions Wherever They Engage With Brands and Publishers Online; New Platform Compliant With IAB CCPA and GDPR Frameworks Quantcast, the audience intelligence company and leader in consent management, and…
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Audience Intelligence and Measurement Company Grows Footprint in the Region With Multiple New Hires Audience intelligence and measurement company Quantcast announced the appointment of Sonal Patel to the newly created role of Managing…
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