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audience technology

Eyeota Earns IAB Tech Lab Compliance Certification for Data Transparency

Eyeota, the leading audience technology platform enabling the intelligent use of data, announced it achieved certification from the IAB Tech Lab for its Data Transparency Standard Compliance Program. Eyeota is one of the first companies globally to be awarded the data transparency compliance seal. In 2019, IAB Tech Lab launched its Data Transparency Label initiative to bring baseline standards to the industry to help marketers better understand what is inside data segments. To earn the certification, data companies are…

Eyeota Expands GfK Onboarding Agreement into New Markets

Eyeota, the leading audience technology platform enabling the intelligent use of data, announced an expanded data onboarding partnership with GfK, a global leader in using data analytics to deliver insights and actionable recommendations for key decisions about consumers and markets. Leveraging the Eyeota Onboarding solution, GfK can activate its offline data as digital audience profiles in a consistent fashion in New Zealand and Switzerland, enabling GfK data onboarding in a total of 17 countries. Eyeota Onboarding is a…

Eyeota-YouGov Partnership Eyes Bespoke Campaigns in the APAC and ANZ Regions

Eyeota and YouGov have come together to enable audience data intelligence in APAC and ANZ regions, including in Indonesia, Malaysia, Thailand, Singapore, Hong Kong, and Australia. The leading audience data intelligence company Eyeota has announced a key partnership with YouGov PLC to drive the next phase of growth in the newer markets. The pair would target audience base in European, APAC, and ANZ regions. Eyeota’s direct integration with leading global DSPs and DMPs assures users that audience profiles are accessible on…

Eyeota and YouGov Expand Partnership into Seven New Markets

YouGov audiences now available in France, Indonesia, Malaysia, Thailand, Singapore, Hong Kong and Australia Eyeota, the leading audience technology platform enabling the intelligent use of data, today announced the expansion of its data partnership with YouGov PLC, a leading international research data and analytics group, headquartered in London. Eyeota now enables activation of audiences built on YouGov data in France, Indonesia, Malaysia, Thailand, Singapore, Hong Kong and Australia. Marketers in the United States, the…

Eyeota Appoints Marc Fanelli as SVP of Strategic Partnerships and Development

Eyeota, the leading audience technology platform enabling the intelligent use of data, announced the appointment of Marc Fanelli as senior vice president (SVP) of strategic partnerships and development. In the new role, Fanelli will primarily focus on deepening the relationships between Eyeota and its key supply partners on both a local and global level. Based in Eyeota’s New York office, he will report directly to the company’s CEO, Kristina Prokop. Marketing Technology News: Leading Technology Trends in Virtual…