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Audience

The New Audience Intelligence Social Data Technology Category Set to Disrupt the Industry

Until recently, social data platforms have fallen under two main categories: social listening or social analytics. With the emergence of audience intelligence platforms, the industry has been disrupted by the likes of Audiense which looks to dissect audience conversations, affinities, unique characteristics and media consumption, giving users a more in-depth and accurate view of the data. G2 recently added audience intelligence platforms as a category, recognising it as an important technology piece in the larger social…

Barchart Releases 2020 Futures Market Survey–What Drives Futures Market Participants

Barchart, a leading provider of data and technology services to the financial, media and commodity industries, has released the results of a new survey on the futures market: What Drives Futures Market Participants.  This 37-page comprehensive report provides brokerage, financial media firms and other market participants with a detailed look into the data and tools driving engagement among futures traders and investors. Outlined within the futures market survey are responses from four separate audiences: a General Online…

GoodData Supplies TownNews with Data Analytics to Turn Media Data Into Insights

TownNews’ GoodData-powered tools help media companies use data insights to grow revenue, audience, engagement GoodData, a leader in end-to-end analytics solutions, announced today that TownNews is using its technology to make media customers more successful with data insights about content, audience and engagement. TownNews is a leading provider of content management systems and platforms for local media organizations in the U.S., serving more than 2,000 newspaper, TV, radio, and web-native news organizations. Marketing…

4 Tips for Using Stock Photos in Marketing

Many teams aren’t aware when and when not to use stock photography for marketing purposes. Here are 4 easy tips marketers should consider when implementing stock photos in their strategy. 1. Do your research Use the right imagery for your audience. One of the advantages of stock photography is that it can be sold for a long time to a wide audience. But that’s also its biggest disadvantage. When choosing imagery, pay attention to clothes, demographics, props, locations and everything in between. If you’re selling in…

Kochava’s New Audience Insights Enable Marketers to Take Maximum Leverage of Targeting

Kochava’s New Audience Insights Enable Marketers to Take Maximum Leverage of Targeting And Be More Precise in Their Marketing Endeavors Kochava is an industry leader when it comes to measuring solutions for Smartphones and connected devices. The company recently announced the release of its brand new ‘Audience Insights’ tool which facilitates visualizing key audience characteristics within Kochava Collective, which is the company’s independent mobile data marketplace. Reaching the correct set of the audience is the…

LinkedIn Has Reportedly Reached 575 Million Members

LinkedIn Has Provided a Breakdown of Its Audience, Exactly Contextualizing the Regions in Which the Social Media Platform Is Most Popular LinkedIn, the professional social network has reported having reached 575 Million users worldwide. LinkedIn has also provided a breakdown of its audience, thus showcasing the regions where the platform is widely recognized. Last April, LinkedIn reached its 500 Million user mark which means LinkedIn has taken a time period of 16 months to add another 75 Million users to its platform.…