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Audio Ads

AdsWizz & Big Mobile Successfully Track Increase in Store Visits Driven By Audio Ads

Audio Ad Tech is an Industry First, Measuring Nearly 2X Lift in Store Visits in First Campaigns in Australia Mobile engagement specialist Big Mobile has partnered with AdsWizz, the leading global platform for digital audio advertising, to implement tech that tracks unique visits to retail locations from specific audio ad campaigns. In its first campaign with a major Australian brand, the technology measured more than a 90% lift in footfall traffic to their retail locations when individuals listened to their audio ads.…

Pandora Announces Brand New Format to Publish Dynamic, Sequential and Short-Form Audio Ads

First Time Ever, Pandora Enables Advertisers to Publish Audio Advertisements Beyond 15 and 30 Seconds Pandora is innovating audio advertising by adding new technological aspects to this domain. How Is Pandora Changing Audio Advertising? Claire Fanning, Vice President of Ad Innovation Strategy for Pandora said, "these new formats are the company’s first major innovation in audio ads. Pandora is releasing the units now because audio is going through a bit of a renaissance and it has over the past several years, and…