authenticity

Most B2B marketing leaders swear by data-driven practices to prove ROI for their brand. While a majority of marketing concepts and decisions today should be driven by current consumer sentiments and data (because, we all know, the data…
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Mike Hicks, Chief Marketing Officer at Appspace talks about the various ways through which marketers can further enhance the quality of digital interactions they have with online customers: ________ Welcome to this MarTech Series chat,…
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Box Group, Character, Operator Partners, Bungalow Capital, and Company Ventures also back seed round Zest is a tool that enables e-commerce platforms to offer quick and easy gifting. Funds will allow the company to…
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QualSights, a human insights platform that helps brands grow by generating deeper and more authentic insights from consumers anywhere in the world, has been named "No. 1 Qualitative Research Provider" for 2022 by GreenBook, a highly…
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Trivver today received its latest patent for its cutting edge NFT authenticity scanner that is designed to instantly verify ownership of digital assets. Trivver is pleased to announce its Non-Fungible Token (NFT) authenticity scanner has…
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Xinghuo Blockchain Infrastructure and Facility (Xinghuo BIF) and Zetrix have jointly announced the introduction of Blockchain-based Identifiers (BID) / Verifiable Credentials(VC) and Blockchain-based E-signing services to international…
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The simple and secure platform makes engaging with and rewarding fans effortless, while enabling authenticity and brand loyalty at-scale With the increasingly noisy social media landscape, it has become difficult for brands to connect with…
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Rad Intelligence (RAD AI) announced the appointment of Steven Elliott, effective immediately, as its first VP of Client Development and Partnerships, in a move to strengthen and build its values-based consultative approach to strategy…
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Influencer marketing has come a long way in a short period. Today, it has become an essential part of the marketing mix for a lot of brands. The COVID-19 pandemic changed consumer behaviour drastically and lockdowns forced people to stay…
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Daniel Incandela, CMO at Reachdesk shares a few top of mind CMO best practices and tips in this catch-up: ________ Welcome to this MarTech Series chat Daniel, we’d love to hear about your marketing journey through the years, you’ve had…
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Bill.com, a leading provider of cloud-based software that simplifies, digitizes, and automates back-office financial processes for small and midsized businesses (SMBs), announced that Sarah Acton has joined the company as Chief…
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Root of Provenance Service launches at CCC NFT Auction Wivity, a blockchain cybersecurity company, launched its new Root of Provenance service at the Chinese Culture Center of San Francisco's (CCC) first NFT art auction. The service uses…
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#NYFWONFIFTH X Nefatari Draw Influencers and Designers A New York Fashion Week Panel on the impact of influencers on fashion and music, featured five influencers and drew a crowd of over 100 guests attending NYFW. WHO:Top Influencer…
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The two most vital characteristics in brand building are authenticity and integrity—you need to be who you are and you need to stay true to your moral compass. The key to developing an authentic public brand is both consistency and acting…
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Investing in a tech startup is a risky endeavor that can be wholeheartedly worthwhile. We’ve all heard the stats - nine out of ten startups fail while only half actually make it to their fourth year. Many will return only the money you…
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