authenticity

Rad Intelligence (RAD AI) announced the appointment of Steven Elliott, effective immediately, as its first VP of Client Development and Partnerships, in a move to strengthen and build its values-based consultative approach to strategy…
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Influencer marketing has come a long way in a short period. Today, it has become an essential part of the marketing mix for a lot of brands. The COVID-19 pandemic changed consumer behaviour drastically and lockdowns forced people to stay…
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Daniel Incandela, CMO at Reachdesk shares a few top of mind CMO best practices and tips in this catch-up: ________ Welcome to this MarTech Series chat Daniel, we’d love to hear about your marketing journey through the years, you’ve had…
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Bill.com, a leading provider of cloud-based software that simplifies, digitizes, and automates back-office financial processes for small and midsized businesses (SMBs), announced that Sarah Acton has joined the company as Chief…
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Root of Provenance Service launches at CCC NFT Auction Wivity, a blockchain cybersecurity company, launched its new Root of Provenance service at the Chinese Culture Center of San Francisco's (CCC) first NFT art auction. The service uses…
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#NYFWONFIFTH X Nefatari Draw Influencers and Designers A New York Fashion Week Panel on the impact of influencers on fashion and music, featured five influencers and drew a crowd of over 100 guests attending NYFW. WHO:Top Influencer…
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The two most vital characteristics in brand building are authenticity and integrity—you need to be who you are and you need to stay true to your moral compass. The key to developing an authentic public brand is both consistency and acting…
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Investing in a tech startup is a risky endeavor that can be wholeheartedly worthwhile. We’ve all heard the stats - nine out of ten startups fail while only half actually make it to their fourth year. Many will return only the money you…
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