B2B audiences

Partnership Strengthens Best In-Class Audience Targeting and Measurement Solutions for Marketers in Cookie-less Future Cadent, the largest independent solutions provider for converged TV advertising, announced a partnership with…
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CONTENTgine, a leading provider of B2B Technology Buyer Insights, is thrilled to announce the relaunch of its corporate website, showcasing its new capabilities, particularly around deeper and more precise intent and intelligence. The…
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Molly St. Louis, Head of Marketing at Dealtale, a Vianai Company discusses how marketers can capitalize on the benefits of AI to drive their brand's online campaigns and journeys: ________ Welcome to this MarTech Series chat, Molly –…
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StackAdapt, the leading self-serve programmatic advertising platform, announced a new self-serve, in-platform B2B solution for ABM Targeting and Measurement. For B2B marketers, getting in front of the right professionals with buying…
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Audience churn drops, too: Customers see a 10–15% increase in open rates and 20–25% increase in conversions Organizations looking for high-quality business-to-business leads should look to Account Media — especially now that it’s armed…
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- Latest investment reflects the growing global importance of marketing data analytics - Proceeds will be used to evolve Adverity’s predictive technology stack for marketers Adverity, the rapidly growing marketing analytics platform,…
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Understanding how B2B audiences discover and engage with content is a vital factor in producing relevant content that resonates with target audiences. Unfortunately, unlocking these insights is a task that has historically eluded sales…
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Comscore expands its Predictive Audiences solution to even more European markets and announces partnership with Eyeota Comscore is excited to announce the expansion of its Predictive Audiences capabilities across even more European…
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