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B2B buyers

PROS Global Survey: Two-Thirds of B2B Buyers Have Experienced Vendor Challenges with COVID-19

Buyers Want Vendors That Offer Digital Purchasing and Personalized Pricing Through Self-Serve Channels PROS, a provider of AI-powered solutions that optimize selling in the digital economy, announced the findings of its recent survey on digital purchasing trends and vendor preferences as a result of COVID-19. The “COVID-19 B2B Buying Trends Report” reveals that B2B buyers are more likely to purchase from vendors that offer digital self-serve purchasing channels, are quick to respond to buyer inquiries, provide personalized…

Billtrust’s Second Phase eCommerce Solution Enables Anywhere Ordering with New Native Mobile App

Native Mobile App Provides the Same Advanced Capabilities as Desktop Version on Any iOS or Android Device, All From a Single Source As B2B buyers increasingly turn to their mobile devices for purchases, Second Phase, a Billtrust solution and the leader in B2B/B2C eCommerce and PIM solutions for wholesale distributors and manufacturers, announces the launch of a new native mobile app for iOS and Android devices. The new app provides the same deep ERP integration and functionality as Second Phase desktop web stores and…

B2B Marketing Content Consumption Increased, While Session Times Decreased During COVID-19

Content consumption data shows that B2B buyers and customers engaged with more content more often during the pandemic, but had shorter session times New data from PathFactory reveals that B2B marketing content consumption increased significantly in the period immediately following the first lockdowns related to COVID-19 in the United States. These findings, which incorporate the content consumption data from hundreds of leading enterprise and mid-market technology companies, are now publicly available in a special report…

New Research Revealed At Forrester’s SiriusDecisions Summit 2020 Shows Coronavirus Pandemic Is Accelerating Modern B2B Buying Behavior

Environmental factors are forcing a reliance on digital interactions, with 42% of B2B purchases now being made online Rapidly evolving environmental factors due to the coronavirus pandemic are driving profound changes in the behaviors of B2B buyers. This poses a risk to all B2B organizations unless they adapt quickly and pivot their strategy to be more customer-centric and digital. To lead by example, Forrester transformed its flagship Summit 2020 into a four-day virtual event, which concluded earlier today. Attendance…

New Avionos Data Reveals the Need for Seamless On and Offline Commerce Experiences Citing 69% of B2B Buyers Unable to Complete Purchases…

The report breaks down the evolving B2B commerce landscape, and how salespeople and technology can most effectively work together to counter the effects of market uncertainty Avionos, which designs and implements digital commerce and marketing solutions, releases its third annual B2B report, “Turning B2B Salespeople Into Strategic Advisors.” The report proves that B2B salespeople aren’t going anywhere, despite Forrester arguing in 2017 that the B2B salesperson would be displaced by technology by 2020. Marketing Technology…

B2B Buyers Most Concerned About Transparent Costs on B2B Companies’ Websites, Highlighting Importance of Trust in B2B Sales Funnel

A new survey of B2B buyers finds they value transparent information about cost (25%) as the most important characteristic of a B2B company's website. Companies offering B2B services and software should prioritize building trust with potential customers through their websites and other digital content B2B buyers prioritize transparent information about cost when reviewing the websites of B2B software and services companies, finds a new survey from Clutch, the leading B2B ratings and reviews platform. One in four B2B…

Shift7 Digital Reveals New Insights to Help Manufacturers Dominate in the Digital Decade

Leading Digital Marketing Agency Announces Significant Growth for Approach that Modernizes Manufacturing Shift7 Digital, the modern digital agency for manufacturers, announced that it has tripled its profitability in the last 24 months including adding nearly 40 manufacturing clients to its roster and growing its team by 36 percent in just the last year. The growth is driven by the company’s innovative approach to helping manufacturers deliver on the digital experience. A new study shows two-thirds of manufacturers plan to…

PROS Global Survey Finds B2B Buyers Prioritize Personalization and Real-Time Pricing

Respondents also value self-service and fast responses to quote requests PROS, a leading provider of AI-powered solutions that optimize selling in the digital economy, announced the findings of its global survey of more than 1,000 procurement and purchasing leaders that sheds light on digital buying trends. “What B2B Buyers Want in 2019: Speed, Personalization and Intelligence” explores current business purchasing trends, revealing overlooked perspectives on buyers’ relationships with vendors. The research shows that as…

TechBytes with Kevin Bennett, CTO and Co-Founder at KBMax

Tell us about your role and the team/technology you handle at KBMax. I act as a CTO and Co-founder of KBMax, overseeing Technical Operations for the company’s groundbreaking Configure Price Quote (CPQ) solutions. What is the current technology roadmap to build CPQ products?  CPQ technology has primarily been used in the B2B space to help businesses sell to other businesses more efficiently. It has been implemented to significantly improve the quoting process for custom products, which allows salespeople to improve…

Online Purchasing Errors Directly Impact Business Growth

More than three quarters (81%) of B2B organisations are witnessing a decrease in profits due to online order errors, causing significant repercussions on wider business growth, according to new research out. 84% of businesses have witnessed a decrease in efficiency due to order errors, while 81% saw a drop in productivity and a further 81% saw a decrease in profitability. The survey of 560 global B2B buying professionals found that 44% of organisations have witnessed a decrease of more than 11% in sales, productivity,…

Mediafly Unveils New Sales Enablement Platform Experience for the Future of Evolved Selling

Mediafly, a provider of sales enablement technology, content management, and advisory services that create interactive, value-based selling experiences, presents a brand new platform interface and added functionality to meet the needs of sellers across the globe. In addition to the updated user experience, new capabilities include Mediafly Workspaces, Story Mapper and Tool Builder, which provide users the ability to customize in-app experiences on their own, without incremental coding resources, including designing custom…

HUBX, The World’s First Anonymous B2B Marketplace Platform, Surpasses $200 Million in Revenue in First Year, Hires Industry Veteran as…

HUBX, the first anonymous B2B marketplace platform disrupting and democratizing the trillion dollar secondary distribution industry, announced it has closed out the company's first year with $216 million in revenue. HUBX, which was bootstrapped and founded without outside capital, began to make a profit within months of the company's launch and acquired customers in 100+ countries. Derek Wall, former founder and CEO at a Rakuten subsidiary, took his decades of technology and business experience to found HUBX, an anonymous…

Key Takeaways from the SiriusDecisions Summit 2018

According to SiriusDecisions’ research, 80 percent of B2B buyers rate customer experience with the brand – either their own or that reported by peers – as the most significant driver of the purchase decision It was my great pleasure to be part of the SaleScout Data Solutions presence at SiriusDecisions Summit (#SDSummit) this year. It’s really exhilarating to experience 3,000-plus people gathered together with a common goal to learn about current best practices and innovations in B2B sales and marketing. For myself, after…