Browsing Tag

B2B events

Tarsus Combines BizBash and Connect’s Media Assets, Creating Event and Meeting Industry Powerhouse

Tarsus Group, the global B2B events and media group, announced today that they are creating the largest media organization for the meetings and events industry by combining two of their prime assets—BizBash, the event industry's leading media company, with Connect, the leading events company in the meetings industry—which total an impact of more than 1.5 million meeting and event professionals across North America. Moving forward, BizBash, with its renowned magazines and digital coverage of industry news and resources,…

MarTech Interview with Isobel Peck, Chief Marketing Officer at Informa Connect

“Marketing and sales leaders should be keeping the customer at the heart of every decision they make, while making data-driven decisions instead of ones based on how they think people behave,” shares Isobel Peck, Chief Marketing Officer at Informa Connect while talking about a few changes in today’s marketing and B2B events marketplace. ______ Welcome to this martech chat Isobel, tell us more about Informa Connect, its journey and evolution through the years and during the ongoing pandemic! Informa Connect is…

MarTech Interview With Ankush Gupta, Founder at Eventible

Ankush Gupta, Founder of B2B Events Review Platform – Eventible shares his thoughts on the evolving B2B events industry while talking about the key triggers that inspired him to create a first of its kind solution for the global B2B events industry: _______ Tell us about your professional journey, Ankush, how did it lead to the conception of an event reviews platform like Eventible? As long as I can remember I loved creating things and the whole make & hustle process – in college I sold mix-tapes and CD’s right…

How the COVID-19 Upended Sales, Marketing and More

Early on in the coronavirus epidemic, most people held the view that once the pandemic had passed, normalcy would return bursting with pent-up demand and the economy would quickly return to normal. After seven months, we are still in the midst of this pandemic with no real end in sight. One of the most dramatic changes has been the rapid acceleration of the need for and adoption of digital technology in many aspects of life.  Many used e-commerce for the first time in order to secure needed products and services while…