Tarsus Group, the global B2B events and media group, announced today that they are creating the largest media organization for the meetings and events industry by combining two of their prime assets—BizBash, the event industry’s leading media company, with Connect, the leading events company in the meetings industry—which total an impact of more than 1.5 million meeting and event professionals across North America.
Moving forward, BizBash, with its renowned magazines and digital coverage of industry news and resources, will lead as the primary print and digital media outlet for both organizations, incorporating corporate and association content originally published on Connect’s website and magazines into its daily coverage, while Connect’s sports and faith content will be housed on their own separate domains.
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Additionally, Connect will serve as the two brands’ primary events outlet and continue to host its award-winning events that serve the corporate, association, specialty and sports markets. However, BizBash will continue to provide both independent and combined events with Connect to serve the markets as well.
Taking over the media reins for both brands, BizBash will expand its coverage of the meeting and site inspection side of the industry in a more aggressive fashion to become an even bigger resource to all meeting and event planners. Matt Johnson, president of BizBash, explained, “The entire purpose of our company is to allow event organisers the ability to peek over the fence to see what others are doing so that it raises the bar of effectiveness. For over two decades, BizBash has earned a reputation for being the go-to source that turns inspirational ideas into immediately actionable ones that can be executed at an organiser’s next event. It makes heroes out of planners who want to stay on top of what is going on at events in general.”
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In making the announcement, Douglas Emslie, CEO of Tarsus, said, “We are in the process of creating a global brand that serves the needs of event organisers of all types who benefit from staying on top of ideas, resources and innovations. Driving engagement by sharing best practices makes all types of events more successful—and that is now more important than ever.”
Chris Collinson, president of Connect, said, “By unleashing the power of both of our brands, we will be creating a global powerhouse that serves the market in a more efficient way. As all aspects of the industry mesh together, we expect to grow exponentially as the industry is reborn in this new era of meetings and events.”
BizBash’s Editorial Director, Ashton Pike, will oversee the coverage of the combined media assets. Each sales team will operate independently but provide programs that cross over into the entire media and event assets of the company.
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