Browsing Tag

B2B marketing automation

Accelerating Analytics and AI to Improve B2B Digital Experience

B2B Digital experience has changed in the last 6-7 months. Long before Covid-19, most companies saw the opportunity to engage their B2B customers more effectively online. Since the Covid-19 crisis began, to be more digital and data-driven have become top priorities. B2B sales leaders have moved from being “forced” to adopt digital in reaction to the widespread shutdowns in the early stages of COVID-19 to a growing conviction that digital is the way to go, according to a survey of B2B businesses conducted by McKinsey. Here…

X2Engine’s X2CRM Only Solution Named to Constellation Shortlist in Three Sales and Marketing Software Categories in Q1, 2019

Awarded Constellation Shortlist Q1, 2019 in Sales Force Automation, B2B Marketing Automation and B2C Marketing Automation X2Engine, Inc., provider of the award-winning X2CRM software, which includes sales force automation, marketing automation, service, and workflow, announced it was named to the Constellation ShortList for three categories in Q1 2019 including Sales Force Automation, B2B Marketing Automation, and B2C Marketing Automation. The technology vendors included in the Constellation ShortList offer the key…

Oracle Eloqua Innovations Accelerate Lead Generation and Increase Conversion Rates

New Content Creation, Sales Tools and Auditing Capabilities Help Marketers Increase Efficiency and Creativity Recently, to help marketers accelerate lead generation and increase conversion rates, Oracle had announced a series of updates to Oracle Eloqua. The latest innovations within Oracle Eloqua help marketers communicate with their prospects and customers as efficiently and easily as possible by introducing new content creation, sales tools, and auditing capabilities. “In order to drive sales and strengthen brand and…