Banner Before Header
Browsing Tag

b2b marketing exchange

Scale, Drive Revenue, and Win with ABM – 3 Lessons from B2BMX

Leading ABM Practitioners List Three Learnings from B2BMX That Are Worth Highlighting There were a number of informative ABM sessions at B2BMX this year. They covered everything from AI and what’s in the hype to winning case studies and sales support. In between sessions, I had the chance to catch up a few of the Triblio users who were on stage-- Jen Dimas, VP Integrated Marketing and Business Operation, initiated and continues to lead a seasoned, full-funnel ABM program at Plex. She’s been named “one of the…

Justin Yopp Of Pedowitz Group To Lead Interactive Workshop On Tracking And Optimizing The Right KPIs At B2B Marketing Exchange

TPG CEO Jeff Pedowitz Too Shares Revenue Marketing Insights with Attendees Revenue Marketing consulting firm, The Pedowitz Group (TPG), announced recently that Marketing Strategist Justin Yopp will present an interactive workshop on “Tracking and Optimizing the Right KPIs in 2018 & Beyond” on February 19, 11 am – 2 pm at the B2B Marketing Exchange. This year’s conference is being held at the Fairmont Princess Hotel in Scottsdale, AZ. An award-winning Revenue Marketing Coach, Justin was just voted “Most…

MRP To Showcase The Convergence Of Predictive Analytics And Account-Based Marketing At 2018 B2B Marketing Exchange

Executives And Featured Panelists Will Discuss Tactics for Modern Marketers MRP, a global predictive intelligence and customer acquisition company, will moderate a panel of industry experts and thought leaders discussing how predictive analytics can drive highly targeted, personalized account-based marketing programs to the total addressable market at the 2018 B2B Marketing Exchange on February 21 in Scottsdale, Ariz. Also Read: How to Develop and Offer Products That Delight Customers "MRP is…