TPG CEO Jeff Pedowitz Too Shares Revenue Marketing Insights with Attendees
Revenue Marketing consulting firm, The Pedowitz Group (TPG), announced recently that Marketing Strategist Justin Yopp will present an interactive workshop on “Tracking and Optimizing the Right KPIs in 2018 & Beyond” on February 19, 11 am – 2 pm at the B2B Marketing Exchange. This year’s conference is being held at the Fairmont Princess Hotel in Scottsdale, AZ.
An award-winning Revenue Marketing Coach, Justin was just voted “Most Innovative Employee of the Year” by his peers for his ground-breaking client work. For the last decade, he has been crafting business and marketing strategies for local and global businesses, with an emphasis on demand generation.
According to Yopp, marketing leaders are responsible for maximizing their team performance, which requires making data-driven decisions. The selection of Key Performance Indicators (KPIs) is fundamental to being data-driven and helps marketing teams prioritize objectives, collaborate effectively and focus team effort for peak creativity and measurable impact.
During Justin’s “Tracking and Optimizing the Right KPIs in 2018 & Beyond” workshop participants will unpack this complicated challenge and establish the foundation for extracting immense value from data-driven decisions within their marketing groups.
Participants will learn how to:
- Transform into a data-driven marketing organization
- Top challenges keeping marketing organizations from being data-driven
- 6 Key Questions to answer to become data-driven
- Select KPIs that are meaningful and manageable
- Pitfalls of the wrong KPIs
- How to select KPIs and develop a KPI roadmap
- Which KPIs to stop measuring in 2018
- Implement and capitalize on a data-driven mindset in your team
- Steps you can take immediately to help instill a data-driven mindset in your team
- Next steps for completing and implementing your KPI roadmap
Also during the B2B Marketing Exchange Conference, TPG CEO Jeff Pedowitz will host 1:1 mini-sessions at the B2BMXpert bar in the Marketplace on Tuesday starting at 7:45 am to discuss critical CMO challenges around Marketing Attribution. Jeff will also moderate the CMO panel general session on Wednesday at 9:10 am.
Also Read: Fireside Chat with Jeff Pedowitz
About B2B Marketing Exchange
Hosted by DemandGen Report, B2B Marketing Exchange is a must-attend conference for modern marketers and content marketers managing the complex sales cycles and group buying realities common in B2B industries. Six thought-provoking tracks promise to take sales and marketing efforts to a new level. This year’s annual event also host the 2018 Killer Content Awards for marketing innovators. Events will be held in Scottsdale, AZ, February 19-21, 2018 at the Fairmont Princess Hotel.