The Pedowitz Group

Of the many challenges currently faced by CMOs, digital transformation ranks top of the priority list. Here are some statistics that suggest it is perhaps the number one priority for many CMOs: 87% of companies think that digital…
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Sometimes I feel like Colombo. For the Gen Xers, Millennials and Gen Zs reading this article, Columbo was a frumpy, bumbling detective on a late ‘60s TV show. The modus operandi of the detective was that he was very observant and asked…
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Marketo and The Pedowitz Group Will Provide Pre-Configured Software and Services to Help Manufacturers Create More Personalized Marketing Efforts Marketo Inc., the leading provider of engagement marketing software and solutions,…
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Another Marketo Nation Summit 2018 has come to pass, and what a spectacular event it was!  Themed “The Fearless Marketer”, this year’s conference oozed with innovation from Marketo, partners, exhibitors and attendees. The theme, “The…
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According to Debbie Qaqish, Chief Strategy Officer of The Pedowitz Group (TPG), The "Campaign" Is the Currency of Conversation That Leads to Understanding and Engagement of the Customer April turned to be the most productive month for…
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I once heard an honest marketer say he would rather stand in a cold shower tearing up $100 bills than work with data. This sentiment is widely shared across the B2B marketing universe;  however, the data tsunami is crashing over our heads.…
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Sales Lead Management Association Honors Debbie Qaqish & Pamela Muldoon in Their Annual Competition for 2018 Top Women in Tech The Sales Lead Management Association (SLMA) named their 2018 Top 20 Women to Watch. In the elite list of…
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Marketo Has Named The Pedowitz Group (TPG) a Revvie Finalist for 2018 Partner of the Year Award; Joint TPG/Marketo Client, Advent, Named Finalist in Dream Team Category Revenue Marketing™ consulting firm, The Pedowitz Group (TPG), has…
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Revenue Marketing™ consulting firm, The Pedowitz Group (TPG), announced that Principal Partners Bruce Culbert and Debbie Qaqish will co-present a session on talent and organizational design during CRM Evolution 2018. Chief Service Officer…
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I remember the very first time I met with a director of a marketing operations (MO) group. It was in 2009 and I was blown away that there was an entire department dedicated to running and optimizing technology for the purposes of marketing.…
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“However beautiful the strategy, you should occasionally look at the results,”- Winston Churchill Never has the need for data-driven decisions been more critical to optimizing marketing performance than they are today. Digital…
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TPG CEO Jeff Pedowitz Too Shares Revenue Marketing Insights with Attendees Revenue Marketing consulting firm, The Pedowitz Group (TPG), announced recently that Marketing Strategist Justin Yopp will present an interactive workshop on…
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Revenue Marketing™ consulting firm, The Pedowitz Group (TPG), partnered with Allocadia, experts in Marketing Performance Management, who together, share a common vision to help marketing operations (MO) leaders optimize marketing spend…
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