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      • MarTech Interview with Hugh Fletcher, Global Head of Consultancy and Innovation at Wunderman Thompson Commerce
        MarTech Interview with Hugh Fletcher, Global Head of Consultancy and Innovation at Wunderman Thompson Commerce
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        MarTech Interview with Parker Morse, Founder and CEO at H Code
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        MarTech Interview with Dennis Becker, Chairman and CEO at Mobivity
      • MarTech Interview with Steve Gershik, CMO at inRiver
        MarTech Interview with Steve Gershik, CMO at inRiver
      • MarTech Interview with Howard Brown, Founder and CEO at ringDNA
        MarTech Interview with Howard Brown, Founder and CEO at ringDNA
    • Tech Bytes
      • Prediction Series 2019: Interview with Scott Webb, CEO at Avionos
        Prediction Series 2019: Interview with Scott Webb, CEO at Avionos
      • TechBytes with Robert McGovern, CEO at PreciseTarget
        TechBytes with Robert McGovern, CEO at PreciseTarget
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        TechBytes with Daniel Winterstein, Co-Founder at Good-Loop
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        TechBytes with Priya Patel Dockerty, Marketing Director UKI and Nordics at Magnolia
      • TechBytes with Joe Toscano, Founder and CVO (BEACON) and Darren Guarnaccia, Chief Product Officer (Crownpeak)
        TechBytes with Joe Toscano (BEACON) and Darren Guarnaccia (Crownpeak)
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        Fireside Chat with Brandon Logsdon President and GM, Marketing Cloud Solutions at PDI
      • Fireside Chat with Mike Davie, CEO at Quadrant
        Fireside Chat with Mike Davie, CEO at Quadrant
      • Fireside Chat with Mitch Ratcliffe Marketing Expert at Metaforce
        Fireside Chat with Mitch Ratcliffe, Marketing Partner at Metaforce
      • Fireside Chat with James Ontra, Co-Founder, Shulffrr
        Fireside Chat with James Ontra, Co-Founder at Shufflrr
      • Fireside Chat with Cameron Church
        Fireside Chat with Cameron Church
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      • How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
        How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
      • Why GDPR Changes Everything … for the Better
        Why GDPR Changes Everything…for the Better
      • A-Z Glossary For Good TV Marketing - Part 3
        A-Z Glossary For Good TV Marketing – Part 3
      • A-Z Glossary For Good TV Marketing - Part 2
        A-Z Glossary For Good TV Marketing – Part 2
      • Is Your Content Marketing Strategy Driving Sales?
        Is Your Content Marketing Strategy Driving Sales?
    • Guest Authors
      • What’s Up, Doc?: How Digital Technologies and AI Are Changing Healthcare
        What’s Up, Doc?: How Digital Technologies and AI Are Changing Healthcare
      • Where Are NFPs Going Wrong with Their Advertising?
        Where Are NFPs Going Wrong with Their Advertising?
      • We Sent a Photographer to Profile the Lives of Translators Around the World, Here’s What We Learned
        We Sent a Photographer to Profile the Lives of Translators Around the World, Here’s What We Learned
      • The Reinvention of Retail: Oblivion or Opportunity?
        The Reinvention of Retail: Oblivion or Opportunity?
      • Shaping the Future of Work One Brick at Time
        Shaping the Future of Work One Brick at Time
    • Staff Writers
      • 75 Inspiring Martech Leaders Who Are Prepared for 2020
        75 Inspiring Martech Leaders Who Are Prepared for 2020
      • Tech Fraternity Finds Inspiration in Sundar Pichai's Promotion as the New CEO of Alphabet
        Tech Fraternity Finds Inspiration in Sundar Pichai’s Promotion as the New CEO of Alphabet
      • Uberflip's SnapApp Acquisition Welds Personalized Content with Lead Qualification
        Uberflip’s SnapApp Acquisition Welds Personalized Content with Lead Qualification
      • Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Should Learn from Rakuten Arena's Omnichannel Media Marketing
        Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Could Learn from Rakuten Arena’s Omnichannel Media Marketing
      • What Louis Vuitton (LVMH) Buying Tiffany & Co. Means for Retail Marketing
        What Louis Vuitton (LVMH) Buying Tiffany & Co. Means for Retail Marketing
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The Pedowitz Group

Digital Transformation: Setting Yourself up for Success
Guest Authors

Digital Transformation: Setting Yourself up for Success

Of the many challenges currently faced by CMOs, digital transformation ranks top of the priority list. Here are some statistics …

Kevin JoyceDecember 17, 2018, 4:00 pmDecember 17, 2018 2 3192
Revenue Analyst Marketing Operations
Columnists, Guest Authors, Sales & Marketing

Rise of the Revenue Analyst in Marketing Operations

Sometimes I feel like Colombo. For the Gen Xers, Millennials and Gen Zs reading this article, Columbo was a frumpy, …

Debbie QaqishMay 22, 2018, 6:35 pmAugust 31, 2018 1 4754
Customer Experience Management, Sales & Marketing

Marketo Announces Partnership With The Pedowitz Group to Provide Marketing Services to Mid-Market Manufacturers

Marketo and The Pedowitz Group Will Provide Pre-Configured Software and Services to Help Manufacturers Create More Personalized Marketing Efforts Marketo …

PRNewswireMay 16, 2018, 3:12 pmFebruary 2, 2019 0 1775
The 'Fearless Marketer' Captures The Essence of the Marketo Nation Summit 2018
AI/ML, Analytics, Guest Authors

The ‘Fearless Marketer’ Captures The Essence of the Marketo Nation Summit 2018

Another Marketo Nation Summit 2018 has come to pass, and what a spectacular event it was!  Themed “The Fearless Marketer”, …

Caitlin CulbertMay 15, 2018, 8:52 pmMay 15, 2018 1 3282
Nailing the B2B Campaign Optimization Strategies in 2018
B2B Commerce, Content Marketing, Staff Writers

Nailing the B2B Campaign Optimization Strategies in 2018

According to Debbie Qaqish, Chief Strategy Officer of The Pedowitz Group (TPG), The “Campaign” Is the Currency of Conversation That …

Sudipto GhoshMay 1, 2018, 4:00 pmApril 30, 2018 0 2681
Data nista Customer Journey
Columnists, Guest Authors

The Role of the Datanista on the Customer Journey: How to Harness Psychic Prowess for Competitive Advantage

I once heard an honest marketer say he would rather stand in a cold shower tearing up $100 bills than …

Debbie QaqishApril 26, 2018, 8:30 pmAugust 13, 2018 0 4692
pedowitzgroup
Content Marketing

Debbie Qaqish & Pamela Muldoon of The Pedowitz Group Named 2018 Top Women to Watch in Business

Sales Lead Management Association Honors Debbie Qaqish & Pamela Muldoon in Their Annual Competition for 2018 Top Women in Tech The …

Sudipto GhoshApril 21, 2018, 5:00 pmApril 21, 2018 0 1210
The Pedowitz Group is a Revvie Finalist for 2018 Partner of the Year Award
Customer Experience Management, Staff Writers

The Pedowitz Group is a Revvie Finalist for 2018 Partner of the Year Award

Marketo Has Named The Pedowitz Group (TPG) a Revvie Finalist for 2018 Partner of the Year Award; Joint TPG/Marketo Client, …

Sudipto GhoshApril 19, 2018, 8:00 pmApril 19, 2018 0 1231
pedowitzgroup
B2B Data, CRM

Pedowitz Group Principals Bruce Culbert and Debbie Qaqish Lead Expert Perspectives Session on Talent & Organizational Design at CRM Evolution

Revenue Marketing™ consulting firm, The Pedowitz Group (TPG), announced that Principal Partners Bruce Culbert and Debbie Qaqish will co-present a session on talent and …

MTS Staff WriterMarch 30, 2018, 12:01 amMarch 30, 2018 0 882
Guest-Post-WrongBuyMartech
Columnists, Guest Authors

The Wrong Way to Buy MarTech

I remember the very first time I met with a director of a marketing operations (MO) group. It was in …

Debbie QaqishMarch 29, 2018, 5:30 pmAugust 13, 2018 0 3512
B2B Data, Guest Authors

Transform Your Marketing Team Into A 3D Organization

“However beautiful the strategy, you should occasionally look at the results,”– Winston Churchill Never has the need for data-driven decisions been …

Justin YoppMarch 12, 2018, 6:30 pmMarch 12, 2018 2 2278
Justin Yopp Of Pedowitz Group To Lead Interactive Workshop On Tracking And Optimizing The Right KPIs At B2B Marketing Exchange
B2B Commerce, Sales & Marketing

Justin Yopp Of Pedowitz Group To Lead Interactive Workshop On Tracking And Optimizing The Right KPIs At B2B Marketing Exchange

TPG CEO Jeff Pedowitz Too Shares Revenue Marketing Insights with Attendees Revenue Marketing consulting firm, The Pedowitz Group (TPG), announced …

MTS Staff WriterFebruary 19, 2018, 10:00 pmFebruary 19, 2018 0 1631
Sam Melnick
Tech Bytes

TechBytes with Sam Melnick and Debbie Qaqish – Allocadia & The Pedowitz Group

(Left) Debbie Qaqish CSO - The Pedowitz Group (Right) Sam Melnick VP, Marketing - Allocadia Last month at the Martech Conference …
Sudipto GhoshNovember 22, 2017, 5:45 pmNovember 22, 2017 0 2482
Allocadia
B2B Commerce

The Pedowitz Group and Allocadia Partner to Guide Marketing Operations Leaders to Revenue Accountability

Revenue Marketing™ consulting firm, The Pedowitz Group (TPG), partnered with Allocadia, experts in Marketing Performance Management, who together, share a …

Sudipto GhoshOctober 4, 2017, 7:04 pmNovember 21, 2017 1 1967

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MarTech Series covers marketing technology news, editorial insights and digital marketing trends from around the globe. Updates on modern marketing tech adoption, martech interviews, tech articles and events.

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