Of the many challenges currently faced by CMOs, digital transformation ranks top of the priority list. Here are some statistics …
Rise of the Revenue Analyst in Marketing Operations
Sometimes I feel like Colombo. For the Gen Xers, Millennials and Gen Zs reading this article, Columbo was a frumpy, …
Marketo Announces Partnership With The Pedowitz Group to Provide Marketing Services to Mid-Market Manufacturers
Marketo and The Pedowitz Group Will Provide Pre-Configured Software and Services to Help Manufacturers Create More Personalized Marketing Efforts Marketo …
The ‘Fearless Marketer’ Captures The Essence of the Marketo Nation Summit 2018
Another Marketo Nation Summit 2018 has come to pass, and what a spectacular event it was! Themed “The Fearless Marketer”, …
Nailing the B2B Campaign Optimization Strategies in 2018
According to Debbie Qaqish, Chief Strategy Officer of The Pedowitz Group (TPG), The “Campaign” Is the Currency of Conversation That …
The Role of the Datanista on the Customer Journey: How to Harness Psychic Prowess for Competitive Advantage
I once heard an honest marketer say he would rather stand in a cold shower tearing up $100 bills than …
Debbie Qaqish & Pamela Muldoon of The Pedowitz Group Named 2018 Top Women to Watch in Business
Sales Lead Management Association Honors Debbie Qaqish & Pamela Muldoon in Their Annual Competition for 2018 Top Women in Tech The …
The Pedowitz Group is a Revvie Finalist for 2018 Partner of the Year Award
Marketo Has Named The Pedowitz Group (TPG) a Revvie Finalist for 2018 Partner of the Year Award; Joint TPG/Marketo Client, …
Pedowitz Group Principals Bruce Culbert and Debbie Qaqish Lead Expert Perspectives Session on Talent & Organizational Design at CRM Evolution
Revenue Marketing™ consulting firm, The Pedowitz Group (TPG), announced that Principal Partners Bruce Culbert and Debbie Qaqish will co-present a session on talent and …
The Wrong Way to Buy MarTech
I remember the very first time I met with a director of a marketing operations (MO) group. It was in …
Transform Your Marketing Team Into A 3D Organization
“However beautiful the strategy, you should occasionally look at the results,”– Winston Churchill Never has the need for data-driven decisions been …
Justin Yopp Of Pedowitz Group To Lead Interactive Workshop On Tracking And Optimizing The Right KPIs At B2B Marketing Exchange
TPG CEO Jeff Pedowitz Too Shares Revenue Marketing Insights with Attendees Revenue Marketing consulting firm, The Pedowitz Group (TPG), announced …
TechBytes with Sam Melnick and Debbie Qaqish – Allocadia & The Pedowitz Group
(Left) Debbie Qaqish CSO - The Pedowitz Group (Right) Sam Melnick VP, Marketing - Allocadia Last month at the Martech Conference …
The Pedowitz Group and Allocadia Partner to Guide Marketing Operations Leaders to Revenue Accountability
Revenue Marketing™ consulting firm, The Pedowitz Group (TPG), partnered with Allocadia, experts in Marketing Performance Management, who together, share a …
Allocadia Partner Network Expands Scope to Help Clients Realize Promises of Marketing Performance Measurement
The leading provider of Marketing Performance Measurement software, Allocadia, has announced expansion of its partner network. Allocadia Partner Network is …