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The Pedowitz Group

Digital Transformation: Setting Yourself up for Success

Of the many challenges currently faced by CMOs, digital transformation ranks top of the priority list. Here are some statistics that suggest it is perhaps the number one priority for many CMOs: 87% of companies think that digital transformation is a competitive opportunity. 27% of senior executives think digital transformation is now a matter of survival. 33% of organizations see digital transformation as a huge challenge. Today’s executives estimate their companies are 25% of the way towards realizing the…

Rise of the Revenue Analyst in Marketing Operations

Sometimes I feel like Colombo. For the Gen Xers, Millennials and Gen Zs reading this article, Columbo was a frumpy, bumbling detective on a late ‘60s TV show. The modus operandi of the detective was that he was very observant and asked obvious questions. As a result, he was often perceived as not being “in the know” or not that bright. Ironically, he always solved the crime. As I carefully observe the ever-changing landscape of the marketing operations (MO) function, I must ask the most obvious question: Why doesn’t…

Marketo Announces Partnership With The Pedowitz Group to Provide Marketing Services to Mid-Market Manufacturers

Marketo and The Pedowitz Group Will Provide Pre-Configured Software and Services to Help Manufacturers Create More Personalized Marketing Efforts Marketo Inc., the leading provider of engagement marketing software and solutions, announced a strategic go-to-market partnership with The Pedowitz Group, a global revenue marketing company. The new alliance will help to operationalize business accountability, digital transformation, and the customer experience for mid-market manufacturers to transform their marketing…

The ‘Fearless Marketer’ Captures The Essence of the Marketo Nation Summit 2018

Another Marketo Nation Summit 2018 has come to pass, and what a spectacular event it was!  Themed “The Fearless Marketer”, this year’s conference oozed with innovation from Marketo, partners, exhibitors and attendees. The theme, “The Fearless Marketer”, was a perfect choice as it truly captures the essence of Marketo’s competitive advantage in the marketplace.  The marketing powerhouse is currently focused on these four key areas, which were echoed throughout the Summit:  The Engagement Platform; Sales and Marketing…

Nailing the B2B Campaign Optimization Strategies in 2018

According to Debbie Qaqish, Chief Strategy Officer of The Pedowitz Group (TPG), The "Campaign" Is the Currency of Conversation That Leads to Understanding and Engagement of the Customer April turned to be the most productive month for B2B marketing teams attending global events. The most arduous task for any marketer continues to rake in questions that B2B marketing communities are trying to resolve as a collective force. The biggest agony for most is -- B2B Campaign Optimization. To better understand how you could master…

The Role of the Datanista on the Customer Journey: How to Harness Psychic Prowess for Competitive Advantage

I once heard an honest marketer say he would rather stand in a cold shower tearing up $100 bills than work with data. This sentiment is widely shared across the B2B marketing universe;  however, the data tsunami is crashing over our heads. You have no choice except to embrace data as your friend and job enabler or perish. Nowhere is data more important than when mapping, understanding and optimizing the customer journey. When I talk about the customer journey, I am referring to the entire customer lifecycle as depicted in…

Debbie Qaqish & Pamela Muldoon of The Pedowitz Group Named 2018 Top Women to Watch in Business

Sales Lead Management Association Honors Debbie Qaqish & Pamela Muldoon in Their Annual Competition for 2018 Top Women in Tech The Sales Lead Management Association (SLMA) named their 2018 Top 20 Women to Watch. In the elite list of women in tech, SLMA named two revenue marketing exponents from The Pedowitz Group (TPG). They are TPG's Chief Strategy Officer Debbie Qaqish and Revenue Marketing Coach Pamela Muldoon. This annual award by SLMA recognizes women with a proven track record for driving wealth for clients and…

The Pedowitz Group is a Revvie Finalist for 2018 Partner of the Year Award

Marketo Has Named The Pedowitz Group (TPG) a Revvie Finalist for 2018 Partner of the Year Award; Joint TPG/Marketo Client, Advent, Named Finalist in Dream Team Category Revenue Marketing™ consulting firm, The Pedowitz Group (TPG), has been named a finalist for the Revvie Digital Services Partner of the Year Award. This award recognizes partners who are delivering exceptional value to Marketo customers through marketing transformation, implementation or creative services and winners will be announced at Marketo Nation…

Pedowitz Group Principals Bruce Culbert and Debbie Qaqish Lead Expert Perspectives Session on Talent & Organizational Design at CRM…

Revenue Marketing™ consulting firm, The Pedowitz Group (TPG), announced that Principal Partners Bruce Culbert and Debbie Qaqish will co-present a session on talent and organizational design during CRM Evolution 2018. Chief Service Officer Bruce Culbert and Chief Strategy Officer Debbie Qaqish will deliver an Expert Perspectives track on “Talent and Organizational Design Considerations for the Engagement Economy. Also Read: TechBytes with Sam Melnick and Debbie Qaqish – Allocadia & The Pedowitz Group Today’s…

The Wrong Way to Buy MarTech

I remember the very first time I met with a director of a marketing operations (MO) group. It was in 2009 and I was blown away that there was an entire department dedicated to running and optimizing technology for the purposes of marketing. In this case, the MO group was in a B2C environment.  I certainly had never seen anything like this in the B2B world. Fast forward to 2018 when a dedicated MO team is fundamental to the transformation of B2B marketing from a cost center to a profit center. Technology plays a huge role in…

Transform Your Marketing Team Into A 3D Organization

“However beautiful the strategy, you should occasionally look at the results,”- Winston Churchill Never has the need for data-driven decisions been more critical to optimizing marketing performance than they are today. Digital transformations have created more and richer data about our customers and prospects. Marketing teams that are serious about contributing to the business are serious about turning that data into customer insights. Generating more urgency is the rise in business accountability. Gartner reports in…

Justin Yopp Of Pedowitz Group To Lead Interactive Workshop On Tracking And Optimizing The Right KPIs At B2B Marketing Exchange

TPG CEO Jeff Pedowitz Too Shares Revenue Marketing Insights with Attendees Revenue Marketing consulting firm, The Pedowitz Group (TPG), announced recently that Marketing Strategist Justin Yopp will present an interactive workshop on “Tracking and Optimizing the Right KPIs in 2018 & Beyond” on February 19, 11 am – 2 pm at the B2B Marketing Exchange. This year’s conference is being held at the Fairmont Princess Hotel in Scottsdale, AZ. An award-winning Revenue Marketing Coach, Justin was just voted “Most…

TechBytes with Sam Melnick and Debbie Qaqish – Allocadia & The Pedowitz Group

(Left) Debbie Qaqish CSO - The Pedowitz Group (Right) Sam Melnick VP, Marketing - Allocadia Last month at the Martech Conference in Boston, The Pedowitz Group (TPG) and Allocadia announced a key partnership to give Marketing Operations leaders an edge on how they optimize marketing spend for maximum revenue impact. An educational initiative, the industry-first partnership is focused on making marketing operations perform optimally and thrive in today’s customer-centric, buyer-driven marketplace. To understand more…

The Pedowitz Group and Allocadia Partner to Guide Marketing Operations Leaders to Revenue Accountability

Revenue Marketing™ consulting firm, The Pedowitz Group (TPG), partnered with Allocadia, experts in Marketing Performance Management, who together, share a common vision to help marketing operations (MO) leaders optimize marketing spend for maximum revenue impact. This announcement came during the MarTech Conference in Boston, October 2-4th, where Allocadia is exhibiting at Booth 42. TPG will be exhibiting in the Marketo Vendor Lounge at the Marketo Mini-Summit, at the MarTech Conference. TPG and Allocadia are…