Marketo and The Pedowitz Group Will Provide Pre-Configured Software and Services to Help Manufacturers Create More Personalized Marketing Efforts
Marketo Inc., the leading provider of engagement marketing software and solutions, announced a strategic go-to-market partnership with The Pedowitz Group, a global revenue marketing company. The new alliance will help to operationalize business accountability, digital transformation, and the customer experience for mid-market manufacturers to transform their marketing organizations.
“The Pedowitz Group has consistently been a valuable partner, helping hundreds of Marketo customers succeed in their transformational journeys,” said Ted Purcell, senior vice president and general manager, North America SMB field operations, sales management, Marketo. “Their industry experience in manufacturing, combined with our Marketo Engagement Platform will help manufacturers use marketing as a differentiator to respond to and successfully compete in today’s digital, customer-driven world.”
Through this partnership, The Pedowitz Group and Marketo will provide software, services, campaigns, and reports that will help to increase the rate of adoption and return on investment for manufacturing marketers. With a goal of driving results and accelerated growth, the alliance combines Marketo’s strength serving vertical markets and The Pedowitz Group’s proven track record in revenue marketing transformation.
A highlight of the partnership will be a special pricing structure that includes free implementation, expert services, and software licensing designed to maximize technology adoption and return on investment.
Jeff Pedowitz, president and chief executive officer of The Pedowitz Group said, “After working with more than 150 global manufacturers, we have found a significant transformation underway. Manufacturers are rapidly adopting a customer focus, new sales models, new service models, and digital technology. As the category-defining, global leader in revenue marketing, we are delighted to be Marketo’s strategic go-to-market partner to serve manufacturers as they continue their journey of pioneering change through intelligent marketing solutions.”
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