Marketo Announces First-Ever Marketing Nation Summit Demo Jam Winners
Allocadia, Mintigo, PFL, and Trunomi Recognized for the Value, Performance, and Creativity of Their Solutions at Marketing Nation Summit Hosted by Marketo
Marketo, Inc., the leading provider of engagement marketing software and solutions, announced the results of its first Demo Jam competition hosted at Marketing Nation Summit in San Francisco earlier this month. The competition highlighted the innovation of Marketo’s LaunchPoint partner ecosystem through three-minute live demos. Of the 20 participating companies, Allocadia, Mintigo, PFL, and Trunomi were selected as winners based on their applications’ value, performance, and creativity.
“From campaign planning and predictive marketing to data management and personalized direct mail, our partners deliver best-in-class solutions to our customers,” said Shai Alfandry, vice president, global head of ISVs and LaunchPoint ecosystem, Marketo. “This Demo Jam is one of the many ways we continue to highlight their innovations.”
Marketo will be launching a Demo Jam series starting in June 2018. The first Demo Day will take place in Denver, with plans for Demo Jam-style webinars and more.
Earlier this month. Marketo announced that it is working with Google Cloud, as part of the multiyear alliance announced last year, to create new products to empower marketers by using Artificial Intelligence (AI). Leveraging Google Cloud’s machine learning technology, Marketo is working with Google’s experts to create new offerings that improve the speed, scale and effectiveness of campaigns by enabling marketers to better personalize and segment their audiences.
The Marketo Engagement Platform currently manages nearly half a trillion interactions every year. To make these interactions even smarter, Marketo is using Google Cloud machine learning to empower marketers to tap into even more of their own data and interpret insights without the need of data scientist.