B2B Marketing

Yes, B2B marketing has changed. But how? And what can marketers do about it? By now, it’s obvious that the economy has veered into uncertain waters. But even before that happened, B2B marketers were under increasing pressure to show…
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In first product launch since acquiring leading martech companies, Foundry Intent integrates acquired data & technologies to aggregate multi-source buyer intent signals Foundry (an IDG, Inc. company), the leading B2B media and martech…
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Laura Ritchey, EVP and COO at Radial talks about the aspects that eCommerce brands should keep in mind to build better customer shopping journeys: _________ Welcome to this MarTech Series chat, Laura, tell us about yourself and more…
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DemandScience, a global B2B data company that partners with customers to upgrade their sales pipelines, announced that the company’s products earned a total of 24 awards in G2’s Fall 2022 Reports. Highlights include two awards each for…
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Latest conversations with industry leaders highlight why confident creation and digital experimentation are paramount for future of business growth Optimizely, the leading digital experience platform (DXP) provider, announced the…
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Zohar Gilad, Co-Founder and CEO at Fast Simon talks about the changing digital commerce experience in this short conversation: _________ Welcome to this MarTech Series chat, Zohar. Tell us more about yourself…we’d love to hear about…
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How can marketers use AI to drive better future predictions on what their customers will want? Zohar Bronfman, CEO and Co-Founder at Pecan shares more: __________ Welcome to this MarTech Series chat, Zohar, tell us more about yourself…
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Salesforce , the global leader in CRM, announced it has been positioned by Gartner, Inc. in the "Leaders" quadrant of the 2022 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms report. The company was evaluated for Salesforce…
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B2B marketing or sales disconnects can affect customer relationships and eventually impact potential revenue in the long run. Here are a few internal or external disconnects that could be affecting your marketing goals. The online…
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Gerardo Dada, Chief Marketing Officer at Catchpoint chats about the need for marketers of today to focus on driving the emotional experience to develop brand value and position in competitive times: ___________ Welcome to this MarTech…
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Jim Yu, CEO at BrightEdge talks about some of the industry’s dominating Influencer marketing and martech/SEO trends: __________ Welcome to this MarTech Series chat, Jim, tell us about your B2B tech journey so far and more about the…
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Alloy’s State of the Modern Customer Journey takes an in-depth look at the customer lifecycle as well as up- and cross-selling demands facing today’s global IT brands Alloy, an integrated marketing agency for global tech brands, unveiled…
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Erica Gunn, Chief Marketing Officer at Canto talks about a few proven ways to drive faster marketing impact in this short catch-up: __________ Welcome to this MarTech Series chat, Erica, tell us more about your B2B marketing journey…
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Email as a marketing and sales channel still garners significant importance for both, B2B and B2C teams. But when it comes to using email to nurture potential prospects, are marketing and sales teams paying proper attention to what they…
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Scott Leatherman, Chief Marketing Officer at Veritone chats about the increasing impact of AI in marketing technology and what today's marketers need to focus on to drive overall brand growth and ROI. ___________ Tell us how you got…
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If you’re a B2B business, you know how much there is to manage in the marketing and sales departments: content marketing and SEO for your blog, social media management to engage with customers directly, email campaign monitoring for leads,…
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Nick Ford, CMO at Mendix highlights more on what it takes for modern-day CMOs to build bespoke marketing journeys: __________ Welcome to this MarTech Series chat, Nick, we’d love to hear more about your B2B journey and key learnings,…
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Did someone suggest you run a B2B text marketing campaign? The first question you would ask is – is SMS marketing suitable for B2B marketing? B2B works through a different model than B2C. While the B2C model focuses on selling products…
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DemandScience Becomes the Official B2B Data Partner of One of the Most Successful Franchises in Sports DemandScience, a global B2B data company that partners with customers to upgrade their sales pipelines, announced it is now the Official…
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Kevin Wang, SVP of Product at Braze talks about some of Braze's new features that enable marketing goals in this short brand Q&A: _______ Welcome to this MarTech Series chat, Kevin, tell us more about your time at Braze and how…
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