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B2B Marketing

86% of Traditional Marketers Are Failing to Align Their Marketing With Business Goals

Industry report from Bright reveals fate of the modern marketer Bright a leading strategic marketing consultancy announced findings of its market research survey into the future of B2B marketing. Nearly 100 UK-based senior business and marketing leaders in tech and business services responded, including CEO’s, CMO’s and other senior leadership positions, detailing their priorities for 2020 and the effectiveness of their current ways of working. The report clearly finds that the future of B2B marketing is agile. Businesses…

MarTech Interview with Liam McCance, Chief Strategy Officer at Singlife

"With ride-sharing and gaming companies entering the financial industry, we will see an adoption of technology coming from various other industries, making for an exciting space to watch. Journey into Tech Hi Liam, tell us about your role and journey into Technology. What inspired you to take up the role at Singlife? My journey into technology was through Marketing. I began my career in an Advertising agency before joining a new AdTech start-up, which was my first professional exposure to technology. Through this…

Best B2B YouTube Marketing Ideas for 2020

YouTube is one of the greatest, most well-known sites in the world, this is what makes it an amazing Marketing tool. If you don't have a YouTube channel for your brand, you must get one. The best part about YouTube is that you can utilize your brand channel to sign into various google accounts. In this way, a YouTube channel will streamline the work process in teams. Additionally, YouTube has a tremendous viewership. You just need to leverage it in the correct way to reach various audience segments. You need to plan a…

Tech Marketers Reveal Their Secret Weapons for Content Marketing Success

Content Marketing Institute Releases New Research on Technology Content Marketing Technology marketers continue to make progress with their content marketing and are reporting more success with their efforts than one year ago. That’s a key finding in the new Content Marketing Institute report out, Technology Content Marketing 2020: Benchmarks, Budgets, and Trends study, sponsored by IDG Communications, Inc. Approximately three out of four (76%) report their organization is much more or somewhat more successful with…

Digital Experience Strategy Critical for B2B Marketing Success Finds Report by ON24

Survey of high-performing B2B marketing teams uncovers that online audience engagement is imperative for revenue growth The highest-performing B2B marketing organizations all have one thing in common: an unrelenting focus on digital experience. That's the major finding in the newly released report, "Experiences Everywhere," based on research by ON24 and Heinz Marketing. Marketing Technology News: Ricoh Spins out Vecnos to Focus on Consumer 360-Degree Camera Segment "Now more than ever before, businesses with the…

Folloze Launches AI-Powered Personalization Platform for Delivering Engaging Account-Based Experiences

The Folloze Personalized Marketing Platform empowers modern B2B marketing teams to personalize the entire customer journey at infinite scale Folloze announced the launch of its Personalized Marketing Platform, empowering B2B marketing teams to deliver relevant and contextual experiences across every stage of the customer lifecycle. Powered by data-driven machine learning and intelligence, the Folloze Personalized Marketing Platform supports today's account-based marketing (ABM) strategies by delivering one-to-one…

K2 Cyber Security appoints Timothy Chiu as Vice President of Marketing

Timothy Chiu, former product marketing executive at Symantec, joins K2 Cyber Security as the Vice President of Marketing. K2 Cyber Security which provides the next generation in application workload protection platforms is gaining recognition by being named one of the hot newcomers to the RSA Conference in 2020 by Help Net Security. Marketing Technology News: Pixalate Releases 2019 App-ads.txt and Ads.txt Trends Report: 5,550% Growth in App-Ads.Txt Adoption Chiu brings to K2 Cyber Security experience in product marketing,…

Top 3 Signs Your MarTech Isn’t Working

Marketers are incredibly busy people, especially on the B2B side. Marketing is in charge of the customer experience from the first anonymous touch online, through each step of the buyer journey, to closing the sale and beyond via upselling and retention initiatives. As a marketer, you need all the help you can get to manage the customer lifecycle effectively. That’s why it’s so important to make sure your MarTech stack is working as hard as it can for you. Do you have visibility into all stages of the sales and marketing…

How to Drive Customer Engagement at Scale in 2020

As an enterprise leader, you are busier than ever, ramping up your sales and marketing machinery to reach the right customers at the right times — with the right messages and offers. The central business tenets of customer acquisition, retention, upsell, cross-sell, etc. remain the same; but the ways of driving those tenets (read: KPIs) have evolved. With emerging technologies, advanced skills and constant change in customers’ behaviors and preferences, the organizations that are thriving today are the ones that are…

MarTech Interview with Cindy Zhou, CMO at LogRhythm

"We can get to personalization at scale through AI and ML, which can lead to better engagement with our customers and partners." Hi Cindy, tell us about your journey into Marketing and Sales technology. I’ve been in Marketing for longer than I want to admit and have held every role in Marketing — from Product Marketing to Corporate Marketing, and later Sales operations. I can genuinely say, “I’ve done that job!” The evolution of Marketing to a data-driven, revenue engine fueled the need to be a technologist. I love…

Dun & Bradstreet Launches Proprietary Buyer Intent, Increases ROI for B2B Marketing Teams

Early adopters realize 37% increase in email open rates and 20% increase in return on ad spend Dun & Bradstreet, a leading global provider of business decisioning data and analytics, announced the availability of D&B Buyer Intent, which enables B2B marketing and sales teams to unmask early-stage buying signals from companies who are in market to buy. This early detection of digital signals enables sales and marketing teams to increase the timeliness, relevancy, and impact of their go-to-market strategy. Marketing…

Clevertouch Marketing Listed in the Sunday Times 100 Best Companies to Work For 2020

Clevertouch Marketing, Europe’s most respected Marketing Technology consulting and service provider has been listed in the Sunday Times 100 Best Companies to Work For 2020 for the second year running. This follows the announcement of its three-star status in the Best Companies Accreditation Programme 2019 for its ‘extraordinary’ levels of workplace engagement just three months ago. At a time of rapid business expansion, this notable achievement follows Clevertouch’s 10th anniversary year. Adam Sharp, CEO and Co-Founder of…

LinkedIn Marketing Trends and Standards

The majority of people still use LinkedIn as a resume and job posting platform. However, this is no longer the truth and LinkedIn is gradually turning into a powerful lead generation platform. According to the recent statistics from LinkedIn lead generation: LinkedIn has more than 500 Million registered users, with more than 260 Million of them signing-in at least once a month. More than 80% of B2B leads that are socially generated, come directly from LinkedIn. Around 80% of total business leads come from LinkedIn…

Impartner to Acquire World’s Most Advanced Channel Marketing/Demand Generation Business (TCMA) from TIE Kinetix

Acquisition Joins Together the Channel Management Industry's Two Top Technologies TIE Kinetix's Modern Brand Control and Demand Generation Platform Takes the Work out of Marketing Through Partners Impartner, the world's fastest-growing, most award-winning pure-play Partner Relationship Management (PRM) and channel management platform provider, announced it will acquire the Through Channel Marketing Automation (TCMA) business from partner automation solutions provider, TIE Kinetix. With this acquisition, which includes TIE…

2019 Sportsperson of the Year Megan Rapinoe To Headline Demandbase’s 7th Annual ABM Innovation Summit

World Cup and Olympic Champion Megan Rapinoe would Address Over 1,000 B2B Marketing Leaders at Demandbase’s 7th Annual ABM Innovation Summit Demandbase, the leader in Account-Based Marketing (ABM), today announced the lineup of inspiring speakers for the 7th annual ABM Innovation Summit. Taking the mainstage on March 17 is World Cup and Olympic Champion, Megan Rapinoe. Keynote speakers, Andrew Davis, marketing expert, and best-selling author; Shannon Duffy, executive vice president of product marketing, Salesforce Marketing…

50 “Most Loved” Technology Platforms You Should Know About

It's Valentine's Week and we are all set to showcase the winners of TrustRadius' Most Loved Award winners. The B2B marketers and sales professionals write product reviews and recommendations to demonstrate their relationship with the various MarTech, SalesTech and Customer Support they use to manage their tasks and meet customers. And, these reviews help Martech and Salestech product development teams improve their overall product experience and customer support. This is an infographic featuring the Top 50 “Most Loved”…

How to Overcome 3 Unique Challenges B2B Marketers Currently Face

Solid customer intelligence is the foundation for any successful Marketing campaign. But when it comes to B2B Marketing, the process of gathering customer intelligence can be significantly more complex than B2C for a variety of reasons. Solid customer intelligence is the foundation for any successful Marketing campaign. In order to be effective, it’s important for B2B marketers to be aware of the reasons why gathering customer intelligence is more difficult and how to best address said difficulties. There Are Numerous…

ON24 Rapidly Accelerates Growth as It Becomes Marketers’ Go-to Digital Experience Platform

Company has best quarter ever as marketers transform their revenue growth strategies with ON24's data-rich digital experiences Marketing is evolving from transactional outbound tactics into holistic, audience-first experiences -- in fact, SiriusDecisions finds that audience-centricity is the number one factor for successful B2B marketing. That's why more and more businesses are turning to ON24 to transform their marketing strategy through data-rich webinars and content experiences that create engagement, deliver data, find…

Zack McKamie Named Androvett Legal Media & Marketing’s Vice President of Marketing

Androvett Legal Media & Marketing, a full-service marketing and public relations agency based in Texas, has named Zack McKamie vice president of marketing. With extensive marketing, advertising and strategic communications experience, Mr. McKamie will lead Androvett's integrated marketing strategies for legal industry clients, professional services firms and related businesses. Since joining the agency in 2010, Mr. McKamie has helped a wide range of businesses develop comprehensive and impactful…

Triblio Launches “Ask an ABM Expert” Video Series

Triblio, the industry leader in account-based marketing (ABM), is pleased to introduce “Ask an ABM Expert,” a series of short, educational videos that answer the most pressing questions in ABM and modern B2B marketing. The first season of “Ask an ABM Expert” is hosted by Andrew Mahr, Triblio’s Chief Customer Officer and provides practical answers to ABM questions such as “How do I successfully combine intent data with ABM?” and “What ABM model is right for me?” As the series continues, it will feature interviews with other…