B2B Marketing

What does it take for marketing teams to prioritize goals and determine the right strategies to achieve them, using the right metrics? Niki Hall, CMO at Contentsquare shares some pointers: ________ Welcome to this martech chat Niki!…
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A big part of scaling marketing ROI involves first establishing long-term customer relationships that drive repurchase and retention opportunities, Rikin Diwan, SVP of Marketing at Thimble shares more: ______ Welcome to this MarTech…
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One of only twenty-eight brands selected for high-profile B2B marketing award For the last ten years, Demand Gen Report has annually awarded twenty-eight brands a Killer Content Award, celebrating innovative marketing. For 2021, they…
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What can B2B marketing, B2B sales and other business teams do to reduce attrition rates while boosting overall employee retention processes? Dr. Christy Petrosso, Chief Data Scientist and Talent Economist at Workforce Logiq joined us for…
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Merkle , a leading technology-enabled, data-driven customer experience management (CXM) company, announces that its global B2B marketing organization, Merkle B2B, has been named 2021 Large Agency of the Year by the Association…
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Selling Simplified Group, Inc. (SSG) recently took home the 2021 Finny Award for Best Nurture Content at the B2B Marketing Exchange 11th annual "Killer Content Awards" by Demand Gen Report. The winning content, COVID Killed the Cold…
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Clearbit, an industry leader in Marketing Intelligence software serving B2B organizations, announced that Derek Schlicker has joined the company as Chief Financial Officer. With more than 15 years of enterprise SaaS leadership experience,…
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While the term content curation is usually familiar for most marketers, not every marketer prioritizes content curation as an important part of their overall content marketing or content development strategy.  The truth is, content…
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MeritB2B, the leading provider of B2B data and performance marketing solutions, announced the return of their popular Technology Marketing Exchange event, which brings together some of the most influential leaders for two days of B2B…
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Integrate, the leader in B2B Precision Demand Marketing (PDM), announced the appointment of The Trade Desk’s SVP of Product, Gruia Pitigoi-Aron to its Board of Directors. With six years leading product at the largest programmatic…
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AdDaptive Intelligence, the leading provider of B2B advertising and analytics, has released an expansion to their robust analytics offering called Site Analytics, adding value to its comprehensive B2B reporting suite. As the industry's…
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Red House, an award-winning marketing firm celebrating its 20th year, has been named a top agency by B2B Marketing in their recently released “The B2B Marketing US Agencies Benchmarking Report 2021.” Marketing Technology News: Helium…
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For the second year in a row, Springbox, a Prophet company, has been recognized by the B2B Marketing Elevation Awards for excellence in multiple categories. These awards acknowledge exceptional talent, achievement and success in the B2B…
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The deal creates a world-class growth consultancy offer, bringing together a decade of Momentum's experience increasing market share for leading companies and 25 years of ITSMA's role as a source of thought leadership, community, and…
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Bizzabo, the world's leading event success platform, announced the opening of a new office in London, affirming its commitment to elevate event experiences for marketers around the world. Bizzabo has hired event industry veteran Tim…
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Wpromote's new trend report reveals that B2B marketers are looking to capitalize on 2020's digital acceleration but may be underprepared for upcoming data challenges. For the 2021 State of B2B Marketing report, Wpromote partnered with…
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Enterprise business models, sales and marketing have been dramatically disrupted in the last year, creating new opportunities and challenges for connecting with complex target accounts who are undergoing changes of their own. With 81% of…
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Kentik, the network observability company, announced a series of strategic go-to-market leadership appointments to support its continued market expansion and revenue growth. Kentik Co-founder Justin Biegel is promoted to chief operating…
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Please tell us about your current role and the team you handle. How did you arrive at the company? I’m the CEO and co-founder of Influ2. When I started my first IT outsourcing business, which is now called GlobalLogic, I tried to apply…
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If you’re not planning the right ad journeys by analysing the most appropriate ad metrics and customer touchpoints, your campaign is not optimized enough! Jason Wulfsohn, Co-Founder and COO of AUDIENCEX weighs in: _________ Welcome…
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