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B2B Marketing

Quadrant Knowledge Solutions Names Symphony RetailAI a 2019 Technology Leader in the Omnichannel OMS Market

Symphony RetailAI recognized for the technology excellence and customer impact of its integrated retail AI platform Quadrant Knowledge Solutions announced that it has named Symphony RetailAI, provider of the industry's leading AI-enabled platform and customer-centric solutions that deliver profitable growth for retailers and CPG manufacturers, as a 2019 technology leader in the SPARK Matrix analysis of the global omnichannel order management systems (OMS) market. According to Quadrant Knowledge Solutions' "Market…

MissionOG Closes $93 Million Fund II Focused on High-Growth B2B Companies

Investment firm triples the size of its prior fund to continue its successful approach of investing in B2B technology companies in financial services and payments, data, and software MissionOG, a high-growth B2B investment firm, announced that it successfully closed MissionOG Fund II, its third investment fund. The new fund provides fast-growing B2B technology companies in financial services and payments, data, and software with investment capital to accelerate their businesses. By leveraging the operational expertise…

CBS Joins OpenAP

The OpenAP Market Offers the Largest Collection of Premium Linear and Digital Advertising Inventory in the U.S. OpenAP, the advanced advertising company bringing simplicity and scale to audience-based campaigns in television, today announced that CBS Television Network and CBS' digital video assets will soon be available in the OpenAP Market, offering advertisers access to ViacomCBS' full portfolio of premium content. With the addition of CBS, the OpenAP Market is now the single largest advanced advertising platform in…

New Study Shows Spending on Account-Based Marketing Continues to Surge

21% expected increase in current ABM budgets demonstrate it is now a mainstream B2B technology ITSMA, the B2B marketing leadership community that pioneered Account-Based Marketing (ABM) in the early 2000s, and the ABM Leadership Alliance, of which ABM leader Demandbase is a founding member, released their latest research report,  'Moving to ABM Maturity: 2019 ABM Benchmark Study.' This third annual study found that ABM continues to generate greater business outcomes from top customers and prospects than other types of B2B…

StarfishETL Partners with StalwartMC

Technology Implementation Firm Expands Integration Capabilities with StarfishETL StarfishETL is delighted to announce its partnership with leading management consulting and technology implementation firm, StalwartMC. StalwartMC provides services across the digital landscape that include business process automation, custom app development, and CRM integration, among others. The partnership with StarfishETL allows StalwartMC to integrate data for its customers with limited friction and full control. Customizable field and…

Meredith Corporation Extends Multiyear Licensing Contract For Better Homes & Gardens-Branded Products Exclusively At Walmart

Meredith Corporation—the leading media and marketing company, with national brands serving 185 million Americans and 90 percent of U.S. female millennials—announced an extension of its licensing agreement through mid-2024 for its successful line of Better Homes & Gardens-branded products at Walmart in the United States and Canada. "At over 4,000 stores nationwide and increasingly online, Walmart shoppers continue to demonstrate their passion and loyalty for the style, quality and value of Better Homes & Gardens…

Understanding Customer Data Platforms

Customer Data Platforms help in broadening unified systems and accelerating purchase A Customer Relationship Management (CRM) and Data Management Platform (DMP) are the most powerful technologies in any modern marketer's tech stack. In 2017, statistics revealed that marketing technologies have advanced mostly around data management and customer data analytics. Insights from business data are now offered as an amalgamation of a CRM and a DMP that blend into a Customer Data Platform (CDP). What is a CDP?  The CDP…

CBX Branding Veteran: New Crop of Store-Brand Names Signals Strength of Private Label

Top Retailers Are Taking Their Names off of Their Store Brands to Create Private-Label Lines That Command Attention on Their Own Terms, Notes Todd Maute in Column for Store Brands Magazine Top retailers are taking their names off of their store brands—and the reason has everything to do with the growing quality and consumer acceptance of product lines created by retail chains, writes Todd Maute, a partner at brand strategy and design agency CBX, in a new column for Store Brands magazine. While highly-regarded retailers…

Oracle Names Vishal Sikka to the Board of Directors

Oracle announced that Dr. Vishal Sikka, founder and CEO of the AI company Vianai Systems, has been named to Oracle's Board of Directors.  Before starting Vianai, Vishal was a top executive at SAP and the CEO of Infosys. "The digital transformation of an enterprise is enabled by the rapid adoption of modern cloud applications and technologies," said Oracle CEO Safra Catz. "Vishal clearly understands how Oracle's Gen2 Cloud Infrastructure, Autonomous Database and Applications come together in the Oracle Cloud to help our…

Teltoo Announces Partnership with Liberty Global to Improve High-Quality Video Internationally

Teltoo Enables International Use of High-Quality Peer-To-Peer Cdn for One of the World’s Leading Converged Video, Broadband and Communications Companies Teltoo, a software-only, decentralized video delivery technology company, announced a partnership with Liberty Global, one of the world’s leading converged video, broadband and communications companies, to improve the overall bandwidth capacity for live streaming of the most popular events on television. “As our industry evolves, Liberty Global has been a leader in…

Verint Wins Trifecta of 2019 Awards for Solutions That Improve CX, Compliance

Recognized for ‘Leading the Way in Customer Service,’ Verint’s Solutions Cited for Innovation, Helping Companies Deliver World-Class Customer Experience Verint Systems Inc., The Customer Engagement Company, announced it has won top honors in three global award competitions for 2019. The awards recognize excellence in technology that helps organizations effectively balance customer experience and operational efficiency. “Best New Product or Service for Contact Center” Verint Wins Technology of the Year Honor in…

DWCC Expands its Market Presence in Asia Pacific with the Acquisition of Hot Source Marketing

DWCC Ltd. announced the acquisition of Hot Source Marketing in a move which will further accelerate their growth in the rapidly developing Asia Pacific enterprise cloud market. DWCC expands its market presence in Asia Pacific with the acquisition of Hot Source Marketing in a move which will further accelerate their growth in the rapidly developing Asia Pacific enterprise cloud market. Having worked together as partners for more than 6 years, DWCC are bringing Hot Source Marketing’s local market experience into their…

Terminus Taps Technology Veteran Tim Kopp as CEO to Lead the Account-Based Revolution

Terminus, the #1 customer rated account-based marketing platform, announced today it has named SaaS veteran Tim Kopp as its chief executive officer and chairman. Kopp is a recognized marketing and technology leader with more than 20 years of experience at global B2B and B2C brands such as ExactTarget and Coca Cola, and as an active early-stage investor at Hyde Park Venture Partners. During his time as chief marketing officer at ExactTarget, Kopp led a team of more than 300 marketing leaders to scale revenue from $50M to…

MarTech Interview with Steve Gershik, CMO at inRiver

"As organizations use AI and Data to stay relevant to their buyers in real-time, they need Automation to ensure they are being fully adaptive to meet those needs. " Could you tell us about your role and journey into B2B Marketing Technology? It’d be my pleasure. I've been in B2B Marketing for 21 years now. The last 15 of which have been in and around primarily SaaS companies. My journey into the miasma of Marketing Technology solutions started about 15 or 16 years ago with a company called Nuance Communications and in a…

Dreamforce Interview with Jon Miller, CEO and Co-Founder at Engagio

" Companies today need to focus on coordinated customer experience – where Sales and Marketing work as a team at every stage of the account journey." What comes to mind when you think of Dreamforce? Dreamforce can be overwhelming. It’s a very large and noisy event, where you can reach a thousand people with your message and still hit less than 1% of the whole show. So, it’s really important to figure out an effective strategy to reach as many of the RIGHT people as possible (that’s what ABM is all about!). Which sections…

True Influence® Launches Intent Data Feed for B2B Marketing and Sales

Users Gain Access to Verified Intent Data That Helps Generate Powerful Market Intelligence and Customer Insights, as Well as Access to the Full Functionality of the Company's InsightBase True Influence®, the technology leader of intent-based marketing and demand generation solutions, announced its IntentBase®  intent data feed that provides B2B marketer, data and IT with the identification of meaningful intent signals that represent real opportunities to engage and connect with a target audience. "Quality intent data…

PreciseTarget Expands Executive Team with New CTO and VP of Marketing

Industry Veterans Will Fill Key Technology, Marketing, and Business Development Roles at PreciseTarget PreciseTarget has announced the appointment of three new executives to the company's senior leadership team. Mitch Paletz joins PreciseTarget as Senior Vice President, Channel Partnerships; Andrew McCasker joins as Chief Technology Officer, and Brian Graziano joins as Vice President, Marketing. Together, Paletz, McCasker, and Graziano will bring decades of leadership in technology and marketing to PreciseTarget’s mission…

Demand Spring Announces New Additions to Board of Advisors

Industry veterans Sherri Leopard and Elle Woulfe add significant depth of expertise and experience to Demand Spring’s Board Revenue Marketing consultancy Demand Spring is pleased to announce the addition of two highly respected and experienced marketing professionals to their Board of Advisors – Sherri Leopard and Elle Woulfe. Sherri Leopard, a Senior Advisor with SY Partners, is a sought-after marketing advisor and consultant. Sherri founded Leopard, one of the industry’s first B2B marketing services companies, in…

How to Leverage AI and Hyper-Personalization to Transform Mass Marketing to Precision Marketing

While over 80% of marketers have used AI in some way, only 15% are using it effectively. Personalization, powered by AI, is critical to B2B Marketing - it enables deeper engagement, stronger relationships, and better ROI. AI in a vacuum, however, is not effective - it must be aligned to a Business problem or Marketing challenge. There are two keys to activating AI. First, make data actionable - by creating hyper-personalized experiences across the entire customer journey of Marketing and Sales touchpoints. Second,…

80% of B2B Buyers Have Switched From Suppliers That are Unable to Align Their Services with Buyer Expectations, Accenture Interactive…

New Global Study Explores Untapped Opportunity for Growth in the B2B Market by Putting Customer Experiences First A global study released by Accenture Interactive at the annual B2B Online conference highlights urgency for B2B leaders to combine a human-centered approach to sales with investments in digital tools to improve the service experience for customers and achieve lasting growth. “Today’s B2B leaders are struggling with how to effectively integrate human interactions with digital experiences that enhance customer…