B2B Martech News

Groundbreaking Management of Time-Aware Data Allows Businesses to Rewind the Past and Forecast the Future to Better Engage with Customers SugarCRM Inc.®, the company that helps organizations deliver exceptional customer experiences, is…
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Revenue Marketing is making a more direct, measurable contribution to organizations’ top-line than ever before Revenue Marketing consultancy Demand Spring released the results of their third annual Revenue Marketing B2B Benchmark Survey.…
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Sprint Will Beta Test New Non-Disruptive Alternative to Pre- and Mid-Roll Ads GumGum, Inc., a technology and artificial intelligence company specializing in solutions for advertising and media, announced the preliminary rollout of a new…
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Multi-Channel Engagement Platform Provides Personalized Customer Journeys Leanplum, the leading multi-channel customer engagement platform, announced that Afterpay, an innovative digital platform that offers interest-free installment…
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Joint Solution Enables Highly Predictive, Deeper Understanding of ‘the Why Behind the Buy’ Kantar and IRI announced the launch of a new closed-loop growth solution for CPG brands that is designed to help achieve superior results…
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Ataccama Corporation, a leading provider of AI-augmented data management solutions for digital transformation, has announced a partnership with MANTA, a unified lineage platform. "MANTA is our go-to vendor for data lineage," stated…
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Metadata.io ramps up for rapid 2020 growth as it moves to claim the B2B marketing operations space Metadata.io, the AI-powered marketing operations platform, announced it has added Bill Portelli to its Board of Directors. Portelli…
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SaaS Software Will Support a New Campaign Aimed at Improving the On-Campus Experience and Help Advance the University’s Public Affairs Mission and Empower Its Students Ellucian, the leading provider of software and services built to…
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Zaloni's availability in AWS Marketplace makes it easy for companies to quickly grow analytics value on AWS Zaloni, a leader in cloud data management, announced that the Zaloni Data Platform is now available in AWS Marketplace.…
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Technology platform WeAre8 is revolutionizing the media industry by enabling brands to build direct relationships with consumers in target audiences at scale. By putting people at the economic center of the media ecosystem, WeAre8 enables…
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New Interdisciplinary Degree ARMS Adult Learners with Integrated Skills and Knowledge for Modern Marketing Careers Champlain College Online, a leader in career-focused adult higher education, announced a new interdisciplinary online…
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Jointly Developed Solution Allows Seamless Call Routing Between Zoom Phone and the five9 Intelligent Cloud Contact Center Bringing Customers the Benefits of a Fully Integrated UC and CCaaS World Five9, Inc., the leading provider of the…
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Brex Bolsters its Ecommerce Offering to Connect Brands with Digital Marketing Resources Brex, the financial technology company that helps ambitious companies scale, launched its marketing agency partner program, including a directory to…
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Sandline Discovery, a premier litigation support and eDiscovery service provider, has selected NexLP's cognitive AI platform to assist in delivering new innovative analysis services to its growing global client base. Leveraging powerful…
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AI@Edge, Non-Volatile Memory Products, and Digital Twins Lead the Disruptive 2020 Technology Outlook IEEE Computer Society (IEEE CS) tech experts unveil their annual predictions for the future of tech, presenting what they believe…
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Company Set to Co-Present with PROS on Transition from Manual Workflows to Automated Identity Management Identity Automation, provider of RapidIdentity, a comprehensive Identity and Access Management (IAM) platform, is set to exhibit and…
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More Individualized Approach Helps Optimize Both Security & User Experience IBM Security announced it is extending its artificial intelligence (AI) technology originally developed to protect users in the financial services industry,…
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InsightBase 4.2 is an integrated solution that seamlessly leverages the full spectrum of buying group intent intelligence across an entire ecosystem of demand generation and sales enablement technologies True Influence, the technology…
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Triblio announced the release of Triblio Smart Pages, the latest product line in the company's award-winning account-based marketing (ABM) platform. A Triblio Smart Page is a unique webpage customized to the needs, interests, and buying…
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Cision, a leading global provider of earned media software and services, released Choose Your Own PR Adventure, a digital game featured on Cision.com. The game was built in-house by Cision's own marketing and design teams and was created…
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