B2C Marketing

Mitto research shows B2C marketers plan to prioritize customer experience through contactless customer engagement and SMS digital communications Digital communications deliverability is the biggest perceived barrier to implementation Mitto, a leading provider of global omnichannel communications solutions, today revealed the results of its State of Customer Engagement in B2C Marketing survey, issued in conjunction with global research firm Demand Metric. Designed to take a pulse check of how B2C enterprise marketers in the…

Hi Jay, please tell us about your current role and the technology you handle at LiveRamp. As the Chief Strategy Officer for LiveRamp TV, I am tasked with the role of executing strategic and revenue partnerships that accelerate the industry's move to scale liquidity in cross-screen marketing and outcome-based measurement. As the lines between TV, streaming and digital advertising continue to blur, the industry is in dire need of a neutral, scalable platform that can unify marketers, agencies, programmers and distributors…

Leading SAP Gold Partner Brings FocusPoint B2B/B2C eCommerce to the SAP Business One Community in the Middle East Region Focused Impressions, making eCommerce and marketing easy for SAP Business One® users, announced a new partnership with Inflexion Tech, which further extends the fast-growing Focused Impressions worldwide partner ecosystem. Serving SAP customers throughout GCC & LEVANT region, Inflexion has offices in UAE, Oman, Lebanon, and an offshore delivery center based in India. With the addition of FocusPoint™…

"Marketing leaders need to keep in mind that, in an AI-Centric world, their AI is only as good as the amount and quality of their data." Could you tell us about your role and the team/technology you handle at project44? As Senior Vice President of Marketing at project44, my team and I are tasked with educating companies on how the project44 Advanced Visibility Platform can show them exactly where their shipments are, and what condition they are in, during every step of their journey. Supply chain visibility is a new…

Selligent Honored as ‘Best Overall Marketing Automation Company’ in Prestigious Awards Program Recognizing Standout Marketing Technology Around the World Global B2C marketing automation company, Selligent Marketing Cloud, announced that it has been selected as the winner of the 2019 “Best Overall Marketing Automation Company” award by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry…

Despite its best efforts and well-paid sales staff, the B2B e-commerce marketing and purchasing experience has always underwhelmed compared to B2C. A 2016 survey by eConsultancy found that only 15% of B2B executives felt they provided buyer experiences that were as strong as the top B2C experiences. According to our own data, however, B2B companies now believe that they have made significant headway in the past two years, reporting better experiences across six key areas: relationships and support, payment terms, product…

Study Commissioned by Focusvision Shows Feeling Is 1.5x More Impactful in Influencing Purchasing Decision and Brand Loyalty Than Any Other Factor A Forrester Consulting research study commissioned by the leading provider of customer insights technology, FocusVision, investigates the motivations underlying customer decision-making. The study, How Customers Think, Feel, And Act: The Paradigm Of Business Outcomes, identified that the way customers think and feel about a brand predicts why they act, empowering brands to…

"The biggest driver for the change is the growing awareness that B2B marketing isn’t really that different from B2C marketing."Tell us about your role and how you got here? What compelled you to start Marketing Evolution? I love making marketing and ROI measurement useful to business people. I’ve always been driven by a need to better understand problems and develop innovative solutions. This is a trait that runs in my family. It started with my great grandmother’s work estimating parts for the building of planes during…

CEO Mark Gally Says Zaius Is Poised to Revolutionize B2C Marketing In 2018, B2B versus B2C marketing technologies still matter. The latest funding round should prove this. Earlier, this month, B2C CRM maker, Zaius scooped $30 Million in Series B funding to further develop its B2C marketing tech offering. Vendors in both the B2B and B2C CRM markets are leveraging customer data to not just improve their products, but also create effective marketing campaigns. Zaius is planning to capitalize on their latest funding round…