B2C Marketing

Mike Peralta, VP and GM of T-Mobile Advertising Solutions chats about the benefits of mobility data and how it can benefit marketing and advertising ROI in this quick catch-up with MarTech Series: ________ Welcome to this MarTech…
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Alex Campbell, Co-founder and Chief Innovation Officer, Vibes chats about the growing benefits of mobile marketing: _________ Welcome to this MarTech Series chat, Alex, tell us more about yourself and what inspired the Vibes platform?…
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Ansira Partners, Inc., an independent global marketing services and solutions company, was named a Strong Performer in The Forrester Wave™: Customer Data Strategy and Activation Services, Q2 2022. "In this unique moment in data…
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Hunter Sunrise, Senior Vice President and Head of Marketing at Postclick chats about a few high priority areas that modern-day B2B marketers need to strengthen in this quick catch-up with MarTech Series: _______ Welcome to…
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To build out more strategic customer-centric marketing models, brands need different kinds of data to fuel their plans; Eugene Becker, GM and Executive President of Global Data and Identity Products at Acxiom shares some views: ______…
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Amy Heidersbach, CMO at Persado chats about a few key martech and marketing trends that will be the focus in 2022 for B2B teams: ______ Welcome to this MarTech Series chat Amy, tell us more about your marketing journey through the years…
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Service helps leaders align brand and customer experiences to inspire loyalty, grow lifetime customer value, and increase market share Forrester introduces Forrester Decisions for B2C Marketing Executives to help leaders center their…
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How can today’s marketing and advertising leaders create more impact with their online media plans and strategies? Dave Kelly, Founder & CEO at AnalyticsIQ has some tips: ________ Welcome to this MarTech Series chat Dave, tell…
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Mitto research shows B2C marketers plan to prioritize customer experience through contactless customer engagement and SMS digital communications Digital communications deliverability is the biggest perceived barrier to implementation…
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Hi Jay, please tell us about your current role and the technology you handle at LiveRamp. As the Chief Strategy Officer for LiveRamp TV, I am tasked with the role of executing strategic and revenue partnerships that accelerate the…
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Leading SAP Gold Partner Brings FocusPoint B2B/B2C eCommerce to the SAP Business One Community in the Middle East Region Focused Impressions, making eCommerce and marketing easy for SAP Business One® users, announced a new partnership with…
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"Marketing leaders need to keep in mind that, in an AI-Centric world, their AI is only as good as the amount and quality of their data." Could you tell us about your role and the team/technology you handle at project44? As Senior Vice…
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Selligent Honored as ‘Best Overall Marketing Automation Company’ in Prestigious Awards Program Recognizing Standout Marketing Technology Around the World Global B2C marketing automation company, Selligent Marketing Cloud, announced that it…
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Despite its best efforts and well-paid sales staff, the B2B e-commerce marketing and purchasing experience has always underwhelmed compared to B2C. A 2016 survey by eConsultancy found that only 15% of B2B executives felt they provided buyer…
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Study Commissioned by Focusvision Shows Feeling Is 1.5x More Impactful in Influencing Purchasing Decision and Brand Loyalty Than Any Other Factor A Forrester Consulting research study commissioned by the leading provider of customer…
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"The biggest driver for the change is the growing awareness that B2B marketing isn’t really that different from B2C marketing."Tell us about your role and how you got here? What compelled you to start Marketing Evolution? I love making…
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CEO Mark Gally Says Zaius Is Poised to Revolutionize B2C Marketing In 2018, B2B versus B2C marketing technologies still matter. The latest funding round should prove this. Earlier, this month, B2C CRM maker, Zaius scooped $30 Million in…
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