Despite its best efforts and well-paid sales staff, the B2B e-commerce marketing and purchasing experience has always underwhelmed compared to …
New Research Reveals That Understanding Customer Emotions is a Key Driver of Business Predictability for Brands
Study Commissioned by Focusvision Shows Feeling Is 1.5x More Impactful in Influencing Purchasing Decision and Brand Loyalty Than Any Other …
Interview with Rex Briggs, Founder and CEO, Marketing Evolution
"The biggest driver for the change is the growing awareness that B2B marketing isn’t really that different from B2C marketing." …
Revolutionizing B2C CRM: The Power of Relevant Personalization in B2C Martech
CEO Mark Gally Says Zaius Is Poised to Revolutionize B2C Marketing In 2018, B2B versus B2C marketing technologies still matter. …