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Banner Ads: Alive and Thriving in Casual Mobile Games

Don’t believe the hype about the death of mobile banners. Banners ads are alive and well — and they are here to stay. Lately, it seems like the only mobile ad format that the industry is interested in talking about is mobile video. While mobile video certainly is the ad format with the fastest growth and development over the past year, it does not mean that standard display formats are becoming obsolete. The banner is the original mobile ad format, inherited directly from the world of desktop. Today, banners remain one…