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Beachfront

Ben Abbatiello Departs SpotX, Joins Video Ad Tech Beachfront

Abbatiello Leads Group of Senior Ad Tech Executives Joining Beachfront, the Only Independent Enterprise Tech Capable of Bringing Programmatic Sales Channels to TV Beachfront, a programmatic video advertising platform for big media, cable, MVPDs and advertisers, announced Ben Abbatiello joined the company as Vice President of Advanced TV. In just over one year since opening a New York office and shifting the company headquarters to Manhattan, Beachfront is now at 15 employees in NY and expanding rapidly. Abbatiello leads a…

Beachfront Announces New Set-Top Box VOD Programmatic Advertising Capability For MVPDs

New Technology Delivers Modern-Day Demand Partners, and Creates New Programmatic Sales Channel for MVPDs’ VOD Inventory Beachfront announced its new MVPD-side technology stack to monetize set-top-box VOD inventory, becoming the de facto programmatic video advertising platform for multichannel video programming distributors (MVPDs). Beachfront streamlines VOD and OTT advertising, creating net new revenues for Publishers and MVPDs. Today’s news marks a renewed emphasis for Beachfront on TV advertising, plugging MVPDs into…

Beachfront & MadHive Partner for Real-Time Audience Enrichment & Verification in Premium OTT Video Advertising

Partnership Leverages Cryptography To Verify & Enrich Video Advertising Audiences In Real-Time Across Connected Devices MadHive, the leading advanced TV advertising solutions provider powered by blockchain and cryptography, and Beachfront, the leading independent video supply monetization company across CTV, desktop and mobile devices, announced a partnership that will integrate MadHive’s data management platform (DMP) into Beachfront’s offering to enrich and verify audience segments in real-time to power…