behavioral data

Marketers across the globe are at an inflection point with how they use data. In 2021, an increase in machine learning, a shift away from using cookies and changes spurred by COVID-19 were just a few major factors forcing companies to seek…
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Industry Luminary with Proven Track Record Joins as Chairman to Accelerate AI-Ready Data Creation and Broad Adoption of Behavioral Data Analytics Snowplow, the industry leader in data creation and behavioral data, announced the…
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Medallia announced it has been recognized as 2022 Adobe Digital Experience Technology Partner of the Year, one year after being named Adobe’s ISV Partner of the Year. Adobe’s Digital Experience partner awards honor companies that have made…
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Funds will accelerate the innovation of AI-driven solutions to manage data governance, security; capture behavioral insights for human-centric workplaces Aware, the leading enterprise-grade, collaboration governance platform making sense…
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Abnormal Joins Group of Microsoft Security Partners, Applying Data Science-Based Threat Detection to Combat Global Cybersecurity Threats Abnormal Security, provider of a leading cloud-native email security platform that leverages…
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Hi Blake, please tell us about your current role and how you arrived at Quotient. I lead Quotient's Analytics and Insights team as the Senior Vice President of Analytics. Data and analytics are at the core of everything we do at…
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The addition of SMS marketing products positions Fanplayr as one of the only providers offering fully integrated Artificial Intelligence for e-commerce Fanplayr, a leader in online behavioral personalization and artificial intelligence for…
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Investment will fuel Snowplow's transformation of behavioral data management and delivery Snowplow, the best-in-class behavioral data management platform, has raised $10 million in Series A2 funding. The round was led by global growth…
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Snowplow, the best-in-class behavioral data management platform, has reported substantial growth through 2020 and has been significantly scaling its team to deliver on its vision. Most recently, Snowplow has appointed Abhirukt Sapru as Vice…
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Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Medallia (Customer Experience), Jornaya (Behavioral data), RingCentral (Unified Communications),…
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The acquisition will help insurers and lenders time and tailor interactions with customers and prospects, delivering better experiences and improving customer acquisition and retention Verisk, a leading data analytics provider, announced…
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Round co-led by Fin VC and TTV Capital and joined by Canapi Ventures. Neuro-ID enables industry leaders in Payments, Lending, Fintech and Insurance, to reduce online fraud and friction with real-time behavioral analytics. Neuro-ID …
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Unqork, the leading enterprise no-code application platform, and ForMotiv, a developer of digital behavioral data capture software and services, announced a global partnership to deliver data capture capabilities and advisory services to…
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V!A by Jornaya Connects Thousands of Publishers, Lead Sellers, Lead Generators, and Performance Marketers Jornaya, the leading behavioral data intelligence company with a proprietary view of more than 400 million consumer journeys every…
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Gives advertisers seemingly individualized targeting without sacrificing consumer privacy Clickagy, the data intelligence provider, announced the launch of their privacy-compliant and future-proof solution for the impending end of…
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Affle India has announced that it has signed a deal to acquire Tel Aviv-based Appnext, to strengthen the app recommendation technologies across the mobile industry. As part of the martech acquisition deal, Affle would acquire 66.67 percent…
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Everybody’s dealing with the effects of the COVID-19 outbreak. This public health pandemic is having a critical impact on supply and demand. It’s times like these that marketers need to be even more aware and sensitive to the expectations…
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Having seen a number of articles/heard a resurgence of opinions recently arguing for/against different CX metrics yet again, it’s time to clear my throat and assertively scream once more. The best CX metric is that which best explains the…
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Millions of consumers visit websites every day, leaving a trail of behaviors related to their wants, needs, desires. These research behaviors include comparing brands to determine who can fulfill their needs, weighing relevant product…
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