behavioral data

Hi Blake, please tell us about your current role and how you arrived at Quotient. I lead Quotient's Analytics and Insights team as the Senior Vice President of Analytics. Data and analytics are at the core of everything we do at Quotient, allowing us to power media and promotions with exclusive data, measure outcomes, and optimize performance over time to make our partners more successful. I was excited to come aboard in 2016 after working in marketing effectiveness, measurement and brand innovation for over 20 years.…

The addition of SMS marketing products positions Fanplayr as one of the only providers offering fully integrated Artificial Intelligence for e-commerce Fanplayr, a leader in online behavioral personalization and artificial intelligence for the past 10 years, announced it will add Personalized SMS to its menu of products for targeting lead generation and online shoppers. SMS (short message service) is an intuitive next step in the development of Fanplayr's fully integrative approach to behavior personalization. Most…

Investment will fuel Snowplow's transformation of behavioral data management and delivery Snowplow, the best-in-class behavioral data management platform, has raised $10 million in Series A2 funding. The round was led by global growth technology investor Atlantic Bridge, with participation from existing Series A investor MMC Ventures. Built for data-informed companies, Snowplow empowers businesses to build a data asset that delivers rich, high-quality behavioral data to power their data products. Unlike packaged…

Snowplow, the best-in-class behavioral data management platform, has reported substantial growth through 2020 and has been significantly scaling its team to deliver on its vision. Most recently, Snowplow has appointed Abhirukt Sapru as Vice President of Sales. Sapru joins Snowplow from security software company Tessian where he was instrumental in the company's success as second employee and sales leader from its first seed round to Series B funding. As VP of Sales, Sapru will lead the Snowplow team in establishing and…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Medallia (Customer Experience), Jornaya (Behavioral data), RingCentral (Unified Communications), YouMail (Customer Service), and SproutLoud (Marketing Automation). Bluevine Capital Chooses Medallia For Experience Management Medallia, Inc., the global leader in experience management, announced that Bluevine Capital has selected Medallia as its experience management platform of choice.…

The acquisition will help insurers and lenders time and tailor interactions with customers and prospects, delivering better experiences and improving customer acquisition and retention Verisk, a leading data analytics provider, announced it has entered into an agreement to acquire Jornaya, a leading provider of consumer behavioral data and intelligence. The acquisition will add Jornaya's proprietary view of consumer buying journeys to Verisk's growing set of marketing solutions for the insurance and financial services…

Round co-led by Fin VC and TTV Capital and joined by Canapi Ventures. Neuro-ID enables industry leaders in Payments, Lending, Fintech and Insurance, to reduce online fraud and friction with real-time behavioral analytics. Neuro-ID Customers have decreased fraud by 35% while increasing conversion by 200%. Neuro-ID, the pioneer in Behavior-as-a-Service (BaaS) technology, today announced that it has raised a $7 million Series-A funding round led by Fin VC and TTV Capital. Canapi Ventures also participated in the round.…

Unqork, the leading enterprise no-code application platform, and ForMotiv, a developer of digital behavioral data capture software and services, announced a global partnership to deliver data capture capabilities and advisory services to joint enterprise customers. Unqork is a no-code application platform that helps large enterprises build complex custom software and applications faster, with higher quality, and lower costs than conventional approaches. Since launching in 2017, Unqork’s customers include some of the world's…

V!A by Jornaya Connects Thousands of Publishers, Lead Sellers, Lead Generators, and Performance Marketers Jornaya, the leading behavioral data intelligence company with a proprietary view of more than 400 million consumer journeys every month, has launched V!A by Jornaya, the only comprehensive industry directory for the lead generation and performance marketing ecosystem. For the past 9 years, Jornaya has been the trusted partner to over 1,000 publishers and lead sellers who help the nation's largest companies acquire…

Gives advertisers seemingly individualized targeting without sacrificing consumer privacy Clickagy, the data intelligence provider, today announced the launch of their privacy-compliant and future-proof solution for the impending end of third-party cookies, Privacy Clusters. The solution allows brands and advertisers to navigate a fully privacy compliant targeting strategy that’s able to reach customers based on observed behavioral data in real-time. Privacy Clusters are persistent micro-groupings of approximately 3 to 5…

Affle India has announced that it has signed a deal to acquire Tel Aviv-based Appnext, to strengthen the app recommendation technologies across the mobile industry. As part of the martech acquisition deal, Affle would acquire 66.67 percent of Appnext Singapore, and later on acquire 100% equity ownership. Together, Affle and Appnext are expected to merge their intelligence platform with app discovery and recommendation solutions to drive seamless experiences on mobile devices. Currently, Appnext has a user base of over 300…

Everybody’s dealing with the effects of the COVID-19 outbreak. This public health pandemic is having a critical impact on supply and demand. It’s times like these that marketers need to be even more aware and sensitive to the expectations of their customers and prospects. Shopping for major-life purchases (MLPs)—such as a car, loan, insurance, or degree—involves a lot of research, investigation, and comparison. These are big-ticket items that can often get delayed—or even escalated—during uncertain times. Consumers, who…

Having seen a number of articles/heard a resurgence of opinions recently arguing for/against different CX metrics yet again, it’s time to clear my throat and assertively scream once more. The best CX metric is that which best explains the customer behaviors you are trying to motivate and the business outcomes you want to drive. This isn’t mere metric agnosticism. I’m not shrugging my shoulders and saying it doesn’t matter or I don’t care what metric is used. It’s empiricism. The best metric can only be determined by…

Could you tell us about your role and the team/technology you handle at DISQO? I lead the Brand Marketing efforts for DISQO, a rapidly growing consumer-first insights platform that is moving market research forward. While DISQO helps marketers and researchers-tune in and listen to audience opinions and behaviors, I serve as a microphone: defining our voice, crafting our story, and otherwise driving discovery by shining a spotlight on the amazing solutions we offer — and the people who make it possible. As I would…

Millions of consumers visit websites every day, leaving a trail of behaviors related to their wants, needs, desires. These research behaviors include comparing brands to determine who can fulfill their needs, weighing relevant product offerings, or searching for the most competitive rates. As these consumers shop for major-life purchases (MLPs)—things like cars, homes, loans, insurance, or education—they invest even more energy to insure these big-ticket items are right for them. In doing so, most visit multiple websites…

Developing audience personas is a pretty basic part of being a marketer. Most product or account teams at some point go through the process of imagining an archetypical customer to keep creative messages on track—eg. Chris the IT Manager or Shawn the Organic-Manic Parent. And in the digital era, we have more buying and behavioral data than ever to paint the picture. But a lot of brands are still going about it all wrong. Working with hundreds of clients over the years to develop strategic brand platforms, my team and…

DscoverMaps is a Geographic Audience Segmentation Tool that Brings Digital Targeting Tactics to Traditional Media  Dstillery, the leading applied data science company, has launched Dscover Maps (DMaps), a geospatial insights tool that provides a detailed view into the market composition by geography or location. Using Dstillery’s digital audiences and insights, DMaps brings digital targeting tactics to other forms of media, including out-of-home, TV, radio and direct mail. Dscover Maps Makes Location Data 'Magical' for…

How Setting Fundamental Audience-Building Techniques Will Help Marketers Get a Leg up in Their Targeting Strategies Being complacent in business has never been beneficial, but when considering this through the lens of the rapidly-changing data landscape, complacency is going to cost your company now more than ever. The marketing ecosystem is transforming faster every day, and advertisers are always searching for the next big trend to get a leg up in their targeting strategies. For smart marketers, it’s all about combining…

"The ability to understand - in a privacy-friendly way - the places and events that a marketer’s target audience visits are a much bigger frontier."Tell us about your role at Gravy Analytics and how you got here. What made you start a Customer Intelligence platform?  Gravy Analytics started in 2011 as a local events discovery company, recommending interesting things to do in your area. Knowing that events are often the greatest indicator of interests and passions, and seeing the gap in understanding what customers do in…

TolunaInsights™ Empowers Businesses with Real-Time Automated Consumer Insights Toluna, a leading provider of consumer insights for the on-demand economy, has completed a corporate rebrand to spotlight its value proposition and market position. Underpinning the rebrand is the launch of TolunaInsights™, the industry’s first comprehensive, automated platform that delivers consumer insights in real-time. These changes mark a significant milestone based on the founding vision ten years ago to democratize market research and…