behavioral data

Many business leaders and investors think that having access to customer data can provide them an unassailable competitive edge. More customers means you have more data and you need to collect the data. Once the data is analyzed using…
Read More...

Rooted in Deep Industry Expertise, Marigold Unites World-Class, Fit-for-Purpose Marketing Solutions across the Full Customer Lifecycle that Build Loyal Customer Connections for Over 40,000 Global Brands, from SMB to Enterprise CM Group…
Read More...

Coveo continues to innovate and push its leading enterprise search technology to the next level with the launch of the new intelligent Facet Generator, creating best-in-class site experiences and simplified implementation at scale Coveo…
Read More...

The SmartBadge enables enhanced organizer insights and attendee engagement as in-person events surge Bizzabo, the Event Experience Operating System (OS), has launched Klik Experiential, wearable onsite technology for flagship events.…
Read More...

Accelerating the creation of Behavioral Data Products, and ensuring regulatory compliance, and security Snowplow, the industry leader in Data Creation and behavioral data, has announced the availability of the first of its Data Product…
Read More...

When it comes to gathering consumer data, organizations will usually field a simple survey or two. But stated data doesn’t provide all of the information businesses are looking for–especially in today’s digital-first, ultra-competitive…
Read More...

Marketers across the globe are at an inflection point with how they use data. In 2021, an increase in machine learning, a shift away from using cookies and changes spurred by COVID-19 were just a few major factors forcing companies to seek…
Read More...

Industry Luminary with Proven Track Record Joins as Chairman to Accelerate AI-Ready Data Creation and Broad Adoption of Behavioral Data Analytics Snowplow, the industry leader in data creation and behavioral data, announced the…
Read More...

Medallia announced it has been recognized as 2022 Adobe Digital Experience Technology Partner of the Year, one year after being named Adobe’s ISV Partner of the Year. Adobe’s Digital Experience partner awards honor companies that have made…
Read More...

Funds will accelerate the innovation of AI-driven solutions to manage data governance, security; capture behavioral insights for human-centric workplaces Aware, the leading enterprise-grade, collaboration governance platform making sense…
Read More...

Abnormal Joins Group of Microsoft Security Partners, Applying Data Science-Based Threat Detection to Combat Global Cybersecurity Threats Abnormal Security, provider of a leading cloud-native email security platform that leverages…
Read More...

Hi Blake, please tell us about your current role and how you arrived at Quotient. I lead Quotient's Analytics and Insights team as the Senior Vice President of Analytics. Data and analytics are at the core of everything we do at…
Read More...

The addition of SMS marketing products positions Fanplayr as one of the only providers offering fully integrated Artificial Intelligence for e-commerce Fanplayr, a leader in online behavioral personalization and artificial intelligence for…
Read More...

Investment will fuel Snowplow's transformation of behavioral data management and delivery Snowplow, the best-in-class behavioral data management platform, has raised $10 million in Series A2 funding. The round was led by global growth…
Read More...

Snowplow, the best-in-class behavioral data management platform, has reported substantial growth through 2020 and has been significantly scaling its team to deliver on its vision. Most recently, Snowplow has appointed Abhirukt Sapru as Vice…
Read More...

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Medallia (Customer Experience), Jornaya (Behavioral data), RingCentral (Unified Communications),…
Read More...

The acquisition will help insurers and lenders time and tailor interactions with customers and prospects, delivering better experiences and improving customer acquisition and retention Verisk, a leading data analytics provider, announced…
Read More...

Round co-led by Fin VC and TTV Capital and joined by Canapi Ventures. Neuro-ID enables industry leaders in Payments, Lending, Fintech and Insurance, to reduce online fraud and friction with real-time behavioral analytics. Neuro-ID …
Read More...

Unqork, the leading enterprise no-code application platform, and ForMotiv, a developer of digital behavioral data capture software and services, announced a global partnership to deliver data capture capabilities and advisory services to…
Read More...

V!A by Jornaya Connects Thousands of Publishers, Lead Sellers, Lead Generators, and Performance Marketers Jornaya, the leading behavioral data intelligence company with a proprietary view of more than 400 million consumer journeys every…
Read More...