Having seen a number of articles/heard a resurgence of opinions recently arguing for/against different CX metrics yet again, it’s time …
TechBytes with Barbie Koelker, VP Marketing at DISQO
Could you tell us about your role and the team/technology you handle at DISQO? I lead the Brand Marketing efforts …
Connecting Behavior for More Meaningful Engagements
Millions of consumers visit websites every day, leaving a trail of behaviors related to their wants, needs, desires. These research …
The Art of the Customer Persona – Four Things Most Businesses Get Wrong
Developing audience personas is a pretty basic part of being a marketer. Most product or account teams at some point …
Dstillery Launches Dscover Maps to Deliver Actionable Geospatial Audience Insights
DscoverMaps is a Geographic Audience Segmentation Tool that Brings Digital Targeting Tactics to Traditional Media Dstillery, the leading applied data …
Refining the Fuel for the Mobile Marketing Engine
How Setting Fundamental Audience-Building Techniques Will Help Marketers Get a Leg up in Their Targeting Strategies Being complacent in business …
Interview with Jeff White, Founder, Gravy Analytics
"The ability to understand - in a privacy-friendly way - the places and events that a marketer’s target audience visits …
TolunaInsights Unveiled to Transform End-to-End Consumer Insights Platform
TolunaInsights™ Empowers Businesses with Real-Time Automated Consumer Insights Toluna, a leading provider of consumer insights for the on-demand economy, has completed a corporate …
TechBytes with Maureen Polo, SVP Brand Studio, Fullscreen
Maureen Polo, SVP, Brand Studio, Fullscreen Influencers could be growing in numbers but not in credibility. That's where influencer analytics …
TechBytes with Maribeth Ross, SVP Marketing, Monetate
Maribeth Ross SVP Marketing, Monetate The digital age has revealed to marketers how no two customers are alike in their …
Oracle Marketing Cloud Adds Infinity and Audience CX to Enable Pinpoint Targeting
Adding Infinity Analytics and CX Audience to Oracle Marketing Cloud Boosts Big Data Analytics and Helps Customers Better Pinpoint Their …
TechBytes with Spencer Pingry, Chief Technical Officer, Zaius
Spencer Pingry Chief Technical Officer, Zaius Zaius gives B2C marketers the power to own customer data. This data enables marketer's …
Interview with Joe Camacho, CMO, SABIO Mobile
"Strict privacy and brand safety standards have a tremendously positive impact on mobile marketing campaigns." Tell us about your role …
Episerver Announces a New Visitor Intelligence Product and Releases a Headless API
Episerver Insight™ Provides Deep Customer Journey Analyses. The Headless API™ Makes It Easier to Engage With the Growing Number of …
Beyond Personal – Why Individualization Is the Key to Marketing Success
As marketers, we’ve long viewed personalization as a good thing. Segment your users based on shared characteristics and target them …