Browsing Tag

behavioral data

The Art of the Customer Persona – Four Things Most Businesses Get Wrong

Chris Erickson Aug 13, 2019 0

Developing audience personas is a pretty basic part of being a marketer. Most product or account teams at some point go through the process of imagining an archetypical customer to keep creative messages on track—eg. Chris the IT…
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Behavioral Marketing

Dstillery Launches Dscover Maps to Deliver Actionable Geospatial Audience Insights

Sudipto Ghosh Aug 20, 2018 0

DscoverMaps is a Geographic Audience Segmentation Tool that Brings Digital Targeting Tactics to Traditional Media Dstillery, the leading applied data science company, has launched Dscover Maps (DMaps), a geospatial insights tool that…
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Guest Authors

Refining the Fuel for the Mobile Marketing Engine

Ari Saposh Aug 9, 2018 0

How Setting Fundamental Audience-Building Techniques Will Help Marketers Get a Leg up in Their Targeting Strategies Being complacent in business has never been beneficial, but when considering this through the lens of the…
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Interviews

Interview with Jeff White, Founder, Gravy Analytics

Sudipto Ghosh Jul 27, 2018 0

"The ability to understand - in a privacy-friendly way - the places and events that a marketer’s target audience visits are a much bigger frontier."Tell us about your role at Gravy Analytics and how you got here. What made you start a…
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Analytics

TolunaInsights Unveiled to Transform End-to-End Consumer Insights Platform

Sudipto Ghosh Jun 6, 2018 0

TolunaInsights™ Empowers Businesses with Real-Time Automated Consumer Insights Toluna, a leading provider of consumer insights for the on-demand economy, has completed a corporate rebrand to spotlight its value proposition and market…
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Influencer Marketing

TechBytes with Maureen Polo, SVP Brand Studio, Fullscreen

Sudipto Ghosh May 21, 2018 0

Maureen Polo, SVP, Brand Studio, Fullscreen Influencers could be growing in numbers but not in credibility. That's where influencer analytics platform come into the picture and try to prove their worth. To better understand how…
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Interviews

TechBytes with Maribeth Ross, SVP Marketing, Monetate

Sudipto Ghosh Apr 23, 2018 0

Maribeth Ross SVP Marketing, Monetate The digital age has revealed to marketers how no two customers are alike in their interaction with a brand. The art of pleasing a customer is more complex than it ever was, and a good way to start …
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Staff Writers

Oracle Marketing Cloud Adds Infinity and Audience CX to Enable Pinpoint Targeting

Sudipto Ghosh Apr 10, 2018 2

Adding Infinity Analytics and CX Audience to Oracle Marketing Cloud Boosts Big Data Analytics and Helps Customers Better Pinpoint Their Audiences To help organizations rethink how data is applied across the entire customer lifecycle,…
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Interviews

TechBytes with Spencer Pingry, Chief Technical Officer, Zaius

Sudipto Ghosh Mar 23, 2018 0

Spencer Pingry Chief Technical Officer, Zaius Zaius gives B2C marketers the power to own customer data. This data enables marketer's to grasp their customers' shopping patterns and engage them with personalized, omnichannel campaigns.…
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Interviews

Interview with Joe Camacho, CMO, SABIO Mobile

Sudipto Ghosh Mar 16, 2018 0

"Strict privacy and brand safety standards have a tremendously positive impact on mobile marketing campaigns."Tell us about your role and how you got here. What inspired you to be a part of a mobile marketing company? As a Co-Founder…
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Audience Data

Episerver Announces a New Visitor Intelligence Product and Releases a Headless API

Sudipto Ghosh Feb 8, 2018 0

Episerver Insight™ Provides Deep Customer Journey Analyses. The Headless API™ Makes It Easier to Engage With the Growing Number of Devices in the Internet of Things Leading digital marketing experience company, Episerver, has announced…
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Guest Authors

Beyond Personal – Why Individualization Is the Key to Marketing Success

Nick Peart Nov 28, 2017 0

As marketers, we’ve long viewed personalization as a good thing. Segment your users based on shared characteristics and target them with appropriate content and offers. Sounds simple right? But with the ever more distracted consumer,…
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