Banner Before Header
Browsing Tag

BidSwitch

IPONWEB appoints Valerie Zeltser as VP, Client Services for BidSwitch

BidSwitch, a wholly owned subsidiary of IPONWEB and global provider of programmatic infrastructure, has appointed Valerie Zeltser to the role of VP, Client Services. Zeltser will oversee BidSwitch’s client relations teams and strengthen the company’s strategic accounts to increase market growth through deeper engagement with buy and sell side partners. Located in the company’s New York office, and reporting to BidSwitch General Manager, Barry Adams, she will also work with other senior management team members on developing…

BidSwitch Adopts The Trade Desk’s Unified ID Solution

Integration allows for ID to be passed on to other DSPs BidSwitch, a provider of intelligent infrastructure for the global programmatic ecosystem, has adopted The Trade Desk’s unified ID solution. This integration aims to improve user match rates across the digital advertising ecosystem. As part of the integration, supply-side platforms (SSPs) that use BidSwitch can pass on the ID to all of the demand-side platforms (DSPs) who also use BidSwitch. BidSwitch’s unified ID integration enables SSPs using BidSwitch to…

Interview with Barry Adams, General Manager, BidSwitch

"The lack of transparency makes performance and ROI incredibly difficult to measure and growth difficult to achieve in any ongoing capacity."Tell us about your role at BidSwitch and the team/technology you handle. I'm the newly appointed General Manager of BidSwitch, overseeing a team of roughly 100 people encompassing a group of around 65 engineers, as well as product, client services, sales, marketing, finance, and operations. BidSwitch was developed in 2013 by IPONWEB (the bespoke ‘behind the scenes’ technology that…

IPONWEB Appoints Barry Adams as General Manager for BidSwitch

IPONWEB  an industry pioneer in the development of advanced advertising platforms and technologies, announced the appointment of Barry Adams to the role of General Manager of BidSwitch  a wholly owned subsidiary that provides smart, integrated infrastructure for the global programmatic ecosystem. For the past two years, Adams served as VP Commercial Development, where he led all customer-facing teams and drove expanded adoption of BidSwitch technology and services with major DSP, SSP, and agency partners. In his new role,…