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bluecore

Bluecore Taps Former CFO of Bloomberg Financial Products and Datto as It Gears up for Rapid Expansion

Technology Company Veteran Michelle McComb Joins the Retail Marketing Technology Company Following Its $50 Million Series D Funding Round and In Advance of Scaling AI Applications That will Lead Retail Into a Digital-First World Bluecore, the marketing technology company reimagining how the world’s fastest-growing retail brands transform casual shoppers into lifetime customers, announced Michelle McComb as its new Chief Financial Officer (CFO). McComb joins Bluecore after serving as CFO of Bloomberg’s Financial Products…

Bluecore Named a Cool Vendor by Gartner in 2020 “Multichannel Marketing” Report

Retail Marketing Technology Company Identified by Gartner as Innovative, Impactful and Intriguing Bluecore, the marketing technology company reimagining how the world’s fastest-growing retail brands transform casual shoppers into lifetime customers, announced that it has been included in the 2020 list of Cool Vendors in Multichannel Marketing by Gartner. Marketing Technology News: Victory Square Portfolio Company FansUnite Announces Merger with Askott Entertainment Gartner’s Cool Vendors are companies, named…

AI-Based Retail Activation Company Bluecore Scoops $50 Million Series D Funding

Leading retail marketing technology company, Bluecore has announced it has received $50 million Series D funding. The AI-based modern ESP solution provider for retail experience and communication management is expected to continue on its first-party customer data acquisition and personalization. AI and machine learning capabilities make Bluecore a very distinguished player in the Retail martech industry. In an interview with MarTech Series in 2018, Bluecore CEO Fayez Mahmood had said, “AI-centric tools have the…

54% Of Black Friday Purchases Were With Brands Shoppers Had Never Purchased From; 22% of Customers Will Buy Again, according to Bluecore

The Retail Technology Company Reports That 32% of Shoppers Considered Their Purchases Up to Two Weeks in Advance and Nearly a Quarter of First-Time Buyers Will Buy From Retailers Again Within 108 Days Retailers in apparel, jewelry and beauty saw an increase in average order values of between 5% - 20% this Black Friday, despite offering steep discounts, according to new insights from Bluecore. The retail marketing technology company reports that 54% of Black Friday 2019 purchases were made by first time-buyers and predicts…

Bluecore Now Personalizes Every Step of the Shopping Experience, From Email to Checkout, With Launch of Bluecore Site

New Product Line from Bluecore Applies Individual-Level Consumer and Product Insights to Offers and Recommendations as Consumers Move Across Digital Channels Bluecore, the retail marketing technology company that more than 400 retailers rely on to launch highly personalized campaigns at scale, announced the launch of Bluecore Site. Now, retailers are able to provide an individualized and consistent experience for consumers, moving beyond isolated website optimization to create a seamless partnership between email and…

Bluecore Named One of the 2019 Best Workplaces in New York by Great Place to Work and FORTUNE

Great Place to Work and FORTUNE have honored Bluecore as one of the 2019 Best Workplaces in New York. To determine the Best Workplaces in New York list, Great Place to Work analyzed responses from more than 70,000 New York based employees at Great Place to Work-Certified organizations. Employees responded to more than 60 survey questions anonymously rating their employers. Bluecore placed No. 17 on the list. Great Place to Work based its ranking on a data-driven methodology applied to anonymous Trust Index™ survey…

Bluecore Unveils Bluecore Communicate, Email Reimagined for Performance and Personalization at Scale in Retail

New Retail Cloud Platform Transforms Email Marketing by Bringing the Scale of an ESP Together with Triggered and Fully Personalized Promotional Emails, All in a Single Modernized Workflow with the Industry’s First Performance-Based Pricing Model Bluecore, the retail marketing technology company that more than 400 retailers rely on to launch highly personalized campaigns at scale, announced the launch of Bluecore Communicate. The launch makes Bluecore the first company ever to introduce full personalization to the…

Bluecore Strengthens Engineering Team With Appointment of SVP, Engineering David Dyar

Retail Marketing Technology Company Invests in R&D Capabilities, Builds Out Engineering Team To Scale Technology To Meet Expanding Needs of Retailers Bluecore, the retail marketing technology company that more than 400 retailers rely on to launch highly personalized campaigns at scale, announced David Dyar has joined the company as its new SVP of Engineering. Previously, David was VP of Engineering at Bazaarvoice. In his new role, David will focus on expanding Bluecore’s engineering team and scaling the company’s…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week. Vibes Announces Platform Advances to Support Richer Messaging Content Updated Platform Better Enables Marketers to Reach Customers Through Personalized Messaging and Interactive Multimedia Content, Leading to a More Engaging User Experience…

Bluecore Expands into Europe; Announces Work with Nine UK Retail Brands

The Retail Marketing Platform That Works with More Than 400 Retailers Hires Marketing Technology Veteran to Establish UK Presence; Brings First-Party Shopper and Product Personalization to European and Global Brands Bluecore, the retail marketing platform that more than 400 retailers rely on to launch highly personalized campaigns at scale, announced its expansion into Europe with headquarters in London. The company’s European operations will be led by newly-appointed Vice President and General Manager, International, …

TechBytes with Mahmoud Arram, Co-Founder and CTO, Bluecore

Mahmoud Arram Co-founder and CTO, Bluecore The B2C tech ecosystem is dynamic and growing at a rapid pace. it's the go-to learning space for B2B marketers, especially for those who are focused on delivering high-end personalized customer experiences across their Marketing Automation campaigns. Mahmoud Arram, Co-founder and CTO at Bluecore, explains the finest differences between the Email Marketing technologies that marketing teams should be using for B2C/Retail and B2B.Tell us about your role at Bluecore and the…

Interview with Fayez Mohamood, Co-founder and CEO, Bluecore

"AI-centric tools have the ability to unleash a level of productivity over current workflow based on enterprise software."Tell us about your role and how you got here? What galvanized you to start Bluecore? I am an engineer by training through both my undergraduate and graduate degrees. I started out my career in hardware and software design and simulation back in 2006. While that sounds very far from marketing technology, a lot of my training revolved around building solutions that required the need to transform and make…

Retailers Tailoring Emails to Customer Behaviors and Product Insights See Increased Sales, Says Bluecore’s New Retail Email Benchmark…

2018 Retail Email Benchmark Report by Bluecore, Establishes Guidelines for Assessing the Performance of Retail Email Campaigns Based on Insights from Over 350 Million Emails Bluecore an AI-driven retail marketing platform that brings together websites, customers and live product insights to match customers with the products they love, released its 2018 Retail Email Benchmark Report. The report, which is based on proprietary insights isolated from a sample set of more than 350 million emails aggregated across more than 400…

Bluecore Partners With Magento Commerce for Enhanced Personalized Customer Interactions

New Retail Intelligence Offering Will Activate Retailers’ Live Product Sets, Use Insights to Pair Products and Communications with Customers Bluecore, an AI-driven retail marketing platform, has announced its technology partnership with Magento Commerce. Together, Magento and Bluecore will equip merchants with new opportunities to interact with their customers through individualized communications deployed directly from the Magento platform. The new offering is now available on the Magento Marketplace. Bluecore…

Bluecore Announces Salesforce Marketing Cloud Integration on Salesforce AppExchange

eCommerce Marketers Can Now Benefit from Better Audience Segmentation, Faster Email Campaign Deployment Bluecore announced its integration with Salesforce Marketing Cloud on the Salesforce AppExchange, empowering businesses to connect with their customers, partners and employees in entirely new ways. By unifying customer, behavior and catalog data, Bluecore enables retail and eCommerce companies to create highly personalized customer experiences and messages that result in improved engagement levels and performance.…