Browsing Tag

brand management

Swimming with the Black Swan: How Marketers are Adjusting to the New Normal of Global Pandemic

Both the scale and scope of COVID-19 are beyond anything we’ve seen in near history. It’s uniting, in that the entire globe was tasked to navigate this challenge together, but more than anything it’s been devastating. It has had a profound effect on the way we do business, interact and live our daily lives - the outcome being that the global economy has taken a bit of a nosedive. Unfortunately for marketers, there is no playbook they can turn to for answers. I was in the industry during 9/11 and the 2009 economic collapse,…

Webtalk Launches New Landing Page, Updates Onboarding Experience, and Adds Profile Completion Wizard

Networking Platform’s 500k+ New Monthly Users Benefit From a More Efficient User Experience Webtalk, the first all-in-one networking platform for personal, professional, and business relationship and brand management, announced one of its biggest updates yet with a new landing page, an updated onboarding experience, and the addition of a profile completion wizard. Marketing Technology News: Xactly Redefines the Sales Performance Management Industry Webtalk’s new and improved landing page now gives every member two…

Chatmeter Launches Improvements to Social Suite With Google Posts, Instagram Integration and Advanced Social Engagement Analytics

Chatmeter's Social Suite Allows Enterprise Businesses and Agencies to Manage and Engage Locally Through Social Media on a National Scale Chatmeter, the leader in local search marketing and reputation management, announces its new social analytics measuring tools including Google Post publishing for multi-location businesses, deeper integration with Instagram, and customizable reporting to Chatmeter's local brand management platform, LocationHQ. These new features will help enterprise businesses and marketing agencies…

Premium Spirits Company Milestone Brands Hires Spirits Industry & William Grant Marketing Veteran

Dulce Vida Tequila Slated to Achieve Record Breaking Year Milestone Brands LLC, the premium spirits company based in Austin, Texas, announces Marc Carson as the Vice President of Marketing, effective August 3rd. A 20-year veteran of the spirits industry, Carson began his career as a Field Marketing Manager for Remy Cointreau based in Dallas. He moved to Los Angeles with Remy to lead Commercial Marketing for the West until 2009, before moving on to build the Commercial Marketing team for William Grant and Sons, from…

How Brands can Build Trust in the Middle of a Crisis

Ten seconds. Sometimes that’s all you get. That’s how long some people spend pondering a purchasing decision before pulling the trigger. Even under normal circumstances, making an impression in that timeframe can be a challenge. Brand loyalty doesn’t happen during 10-second snap decisions. Loyalty is built, instead, on powerful, positive experiences and feelings that help customers know upon whom they can rely. A global pandemic can make it difficult for businesses—both large and small—to provide those unforgettable…

Amazon Veteran Peter Kearns Joins Buy Box Experts Team

Former business development leader at Amazon joins Utah-based Amazon account management firm Buy Box Experts, a leader in brand management for Amazon sellers, welcomes Peter Kearns to the new role of Vice President of Partnerships. Kearns has nine years of leadership experience in business development and client solutions at Amazon and agencies supporting Amazon brands. Buy Box Experts features a highly experienced team of Amazon marketing consultants. Through customized consulting and specialized software, they help…

Together, XTERRA Community Brings Connect Series to Life

A global digital platform devoted to keeping the community connected, engaged and active XTERRA Global has joined forces with its own community – aka "The Tribe" – to create XTERRA Connect. The initiative delivers daily content to XTERRA's social media and digital platforms that inspires community support and perpetuates the "Live More" spirit the brand has fostered throughout its 25-year history. The thematic platform includes LIVE workouts and Q&A with XTERRA's elite athletes and certified coaches, timely…

Ingram Micro Cloud and Canva Empower Comet Competition Entrepreneurs

New Agreement provides finalists and runners-up with access to Canva for Enterprise Ingram Micro Cloud announced today an agreement with Canva to offer Comet Competition finalists and runners-up access to Canva for Enterprise, a leading online design platform that provides top-tier design tools and brand management resources to fuel creative marketing, sales enablement and business growth. Ingram Micro Cloud announced today an agreement with Canva to offer #CometCompetition winners free access to Canva Enterprise.…

Reputation.com Welcomes Rebecca Biestman as Chief Marketing Officer

Company Committed to Creating Experienced, High-Performing Team Focused on Helping Brands Prioritize Customer Experience Reputation.com, provider of the first and only complete cloud-based enterprise reputation and customer experience management platform, announced the appointment of Rebecca Biestman as the company’s new CMO. In this role, Biestman will draw on her extensive experience to scale the business, drive broader brand awareness and advance the company’s newly cemented mission to tie reputation management to the…

Aprimo Named a Leader in Marketing Resource Management by Independent Research Firm

Aprimo, a global provider of digital asset management and work management software, today announced it has been recognized as a Leader in “The Forrester Wave™: Marketing Resource Management, Q1  020” report by Forrester Research, Inc. The software category of Marketing Resource Management, or MRM, is a fast-growing market and Forrester predicts business-to-consumer (B2C) marketing teams to drive a 25% increase in adoption in 2020. These marketers face increasing pressure to streamline marketing operations and costs, glean…

The Evolving Role of the CMO: Digital Tools and Data-Driven Decisions

Chief Marketing Officers (CMOs) have traditionally overseen communications, brand management, advertising and campaigns – and they still do. However, ongoing technical advancements and, in turn, data-driven environments have meant that their remit is constantly expanding and their role, continuously evolving. There is now a plethora of ways for marketers to understand their customers. Big data, IoT, Artificial Intelligence (AI) and marketing automation are just a few examples of the tools and methods on offer to help…