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brand management

Together, XTERRA Community Brings Connect Series to Life

A global digital platform devoted to keeping the community connected, engaged and active XTERRA Global has joined forces with its own community – aka "The Tribe" – to create XTERRA Connect. The initiative delivers daily content to XTERRA's social media and digital platforms that inspires community support and perpetuates the "Live More" spirit the brand has fostered throughout its 25-year history. The thematic platform includes LIVE workouts and Q&A with XTERRA's elite athletes and certified coaches, timely…

Ingram Micro Cloud and Canva Empower Comet Competition Entrepreneurs

New Agreement provides finalists and runners-up with access to Canva for Enterprise Ingram Micro Cloud announced today an agreement with Canva to offer Comet Competition finalists and runners-up access to Canva for Enterprise, a leading online design platform that provides top-tier design tools and brand management resources to fuel creative marketing, sales enablement and business growth. Ingram Micro Cloud announced today an agreement with Canva to offer #CometCompetition winners free access to Canva Enterprise.…

Reputation.com Welcomes Rebecca Biestman as Chief Marketing Officer

Company Committed to Creating Experienced, High-Performing Team Focused on Helping Brands Prioritize Customer Experience Reputation.com, provider of the first and only complete cloud-based enterprise reputation and customer experience management platform, announced the appointment of Rebecca Biestman as the company’s new CMO. In this role, Biestman will draw on her extensive experience to scale the business, drive broader brand awareness and advance the company’s newly cemented mission to tie reputation management to the…

Aprimo Named a Leader in Marketing Resource Management by Independent Research Firm

Aprimo, a global provider of digital asset management and work management software, today announced it has been recognized as a Leader in “The Forrester Wave™: Marketing Resource Management, Q1  020” report by Forrester Research, Inc. The software category of Marketing Resource Management, or MRM, is a fast-growing market and Forrester predicts business-to-consumer (B2C) marketing teams to drive a 25% increase in adoption in 2020. These marketers face increasing pressure to streamline marketing operations and costs, glean…

The Evolving Role of the CMO: Digital Tools and Data-Driven Decisions

Chief Marketing Officers (CMOs) have traditionally overseen communications, brand management, advertising and campaigns – and they still do. However, ongoing technical advancements and, in turn, data-driven environments have meant that their remit is constantly expanding and their role, continuously evolving. There is now a plethora of ways for marketers to understand their customers. Big data, IoT, Artificial Intelligence (AI) and marketing automation are just a few examples of the tools and methods on offer to help…