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Brand Messaging

Deloitte’s Global Marketing Trends Report Highlights the Need to Leverage Social CRM with New Human-Centered Approach   

C-suite executives are leading the Digital Economy revolution, moving forward with some really remarkable marketing and advertising ideas that have permanently altered the way of doing business. To identify and guide global marketing teams in their perennial pursuit of engaging and acquiring customers with authentic messaging, Deloitte has highlighted key global marketing trends in its second annual report. Deloitte surveyed thousands of consumers and executives around the world, gathering of-the-moment data and anecdotes…

Role of Translation Services in Brand Communications During a Crisis

How Translation Services Have Become Hyper-Critical for Global Businesses Facing a Pandemic Having a quick access to accurate information has always been critical to any business enterprise facing a crisis situation; and that’s a salient point that the current COVID-19 pandemic is driving home for us with frightening urgency right now. Fortunately, great strides have been made in translations services velocity, thanks partly to the emergence of robust automation and AI-supported process that help disseminate information for…

The Five Key Ways Big Data Can Help Online Retailers

Playing in the online retail industry is increasingly difficult. Margins are becoming tighter, while the massive influx of newcomers further saturates a market that is already filled to the brim with established competitors. In an age in which data has evolved into a hyper-valuable commodity, the so-called “new oil,” businesses are turning to Big Data to keep pushing forward. Many companies are finding more and more value in data. How? By analyzing it in myriad new ways, by visualizing it for patterns and trends, and by…

Brandlive Releases 2018 Live Video Streaming Benchmark Report

New Research from Brandlive Reveals That 94.8% of the Executives Surveyed Said Live Video Will Be an Important Part of Their 2018 Marketing Mix Leading omnichannel live video platform, Brandlive has released the results of its live video survey in partnership with IBM Cloud Video on the state of live video streaming in the present marketplace and what 2018 will look like. Alden Fertig, the Senior Offering Manager at IBM Cloud Video, said, "As part of our continuing partnership with Brandlive, we’re seeing first-hand…

AI-as-a-Service in Martech: Focus on Virtual Assistants, Voice Search, and Location Data Intelligence

Cognitive Automation, Neural Intelligence, Emotional AI, Conversation Assistants, and Proximity Guides -- AI as a Technology Has Come a Long Way Since Its First Mention in a Sci-Fi Novel in the Last Century I always felt that Issac Asimov and Sigmund Freud would have made a fabulous pair as a CTO and a CMO, running a tech company in 2018. Why? Science and creativity, with a touch of human emotion, can solve all the pain points that marketers face today. Most marketing leaders would agree that AI will remain a …