Brand Messaging

New tagline 'Make every send count™' highlights software platform's dedication to curb high-cost email oversights Litmus, a leader in email marketing, reveals its new brand messaging and promise to email marketers everywhere, "Make every…
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Research shows that brand messaging and upper funnel marketing directly drive 30% of paid search Analytic Partners, the leader in commercial mix analytics, has released its latest ROI Genome Insight Report, "The Marketer's Guide to Survive…
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If a competing brand took over all your shelf space in stores, you’d do whatever it took to regain control. Then why are major companies failing to step in when their brand is boxed out in Google search? The first page of Google search…
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Phrasee, the leader in brand language optimization, announced a breakthrough AI technology that enables brands to personalize the language each customer receives in real-time. The new capability will ensure each customer receives on-brand…
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Everyone is watching, waiting for brands to make their move. Because it’s finally agreed, brand drives double digital growth company value. How you achieve value is through brand agility, or what I like to call “active brand management”—…
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VideoByte customers are now the first directly IRIS-enabled™ users for video-level contextual targeting IRIS.TV, the leading video data platform, and VideoByte, the leading provider of global best-in-class Connected TV (CTV) advertising…
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Silicon Valley Veteran Brings Extensive Digital Advertising and Publishing Experience Audience Town, the advertising platform for real estate, moving and home, announced that it has hired Karl Vontz as the company’s new Chief Marketing…
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Cision announced that it has entered into a definitive agreement to acquire Brandwatch, a global leader in digital consumer intelligence and social media listening, for $450 million. This strategic move will combine two leaders in their…
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As much as PR trends have morphed through the years, its primary reason for being – to secure coveted media exposure and reach new audiences – has stayed the same. How a brand secures that coverage is where things have changed. Where brands…
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C-suite executives are leading the Digital Economy revolution, moving forward with some really remarkable marketing and advertising ideas that have permanently altered the way of doing business. To identify and guide global marketing teams…
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How Translation Services Have Become Hyper-Critical for Global Businesses Facing a Pandemic Having a quick access to accurate information has always been critical to any business enterprise facing a crisis situation; and that’s a salient…
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Playing in the online retail industry is increasingly difficult. Margins are becoming tighter, while the massive influx of newcomers further saturates a market that is already filled to the brim with established competitors. In an age in…
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New Research from Brandlive Reveals That 94.8% of the Executives Surveyed Said Live Video Will Be an Important Part of Their 2018 Marketing Mix Leading omnichannel live video platform, Brandlive has released the results of its live video…
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Cognitive Automation, Neural Intelligence, Emotional AI, Conversation Assistants, and Proximity Guides -- AI as a Technology Has Come a Long Way Since Its First Mention in a Sci-Fi Novel in the Last Century I always felt that Issac…
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